Elevate Your Brand. Showcase Your Innovation

Developed by Alena Astravukh and her team, Backlinks360 is revolutionizing SEO by solving a looming challenge: fragmented, inefficient backlink management. This cutting-edge SaaS platform centralizes, automates, and optimizes backlink tracking and reporting, eliminating manual SEO professional and agency work. Streamlining workflows and enhancing agency-client collaboration, Backlinks360 introduces a brand-new communication strategy allowing clients to receive and approve potential backlink opportunities. With its real-time insights, Backlinks360 boosts efficiency, improves rankings. It’s a game-changer in digital marketing that frees up businesses to focus on strategy rather than tedious link management.
The Challenge
Backlinks are a SEO staple, yet professionals face several related challenges including:
Disorganized Link Tracking: Spreadsheets create inefficiencies and increase the risk of lost data.
Inconsistent Client Reporting: Agencies lack streamlined tools to efficiently generate branded, professional-quality reports.
Limited Accessibility: High-cost SEO tools make advanced backlink management inaccessible to freelancers and small businesses.
Ineffective Monitoring: Existing platforms lack real-time link status updates, leading to missed opportunities and diminished SEO performance.

So much more than just a software tool, Backlinks360 represents a revolutionary SEO link management shift. More specifically, the platform:
Eliminates Operational Bottlenecks
Reduces manual tracking and reporting time so SEO professionals can focus on higher-value tasks
Enhances SEO Data Transparency
Provides real-time insights that strengthen client trust and campaign accountability
Democratizes Advanced SEO Tools
Removes financial barriers, making enterprise-grade backlink management accessible to freelancers, agencies, and corporations alike
Improves SEO Efficiency & ROI
Helps teams detect issues faster, optimize strategies, and improve search rankings—all without additional staff or the need to outsource
Provides Full Backlink Investment Visibility
Allows SEO teams to track and manage only the approved backlinks they pay for, ensuring greater transparency, smarter budget allocation, and more strategic collaboration with agencies.

Proven Success: Client Testimonial
SOFTSWISS SEO Team Lead Nikita Trutsko speaks to the proven impact of Backlinks360:
“With Backlinks360, our team has finally found a solution that streamlines every aspect of link tracking and management. The centralized dashboard, real-time monitoring, and automated reporting have saved us countless hours of manual work. The ability to generate professional, branded reports has improved transparency and enhanced stakeholder communication. Unlike expensive competitors, Backlinks360 provides a straightforward, scalable, and cost-efficient experience. This tool isn’t just a convenience—it’s a game-changer.”

The nomination arises from a critical need in today’s increasingly virtual workplace: remote workers, particularly those with ADHD, face unique challenges in maintaining focus and engagement. Empy.ai, led by the nominee, addresses this gap by offering an AI-driven platform that structures meetings, provides real-time focus cues, and tracks engagement for individuals who struggle to stay present in digital environments. This innovation emerged during a pivotal period when remote collaboration became the norm, spotlighting a growing demand for tools that promote inclusivity and productivity. By combining advanced AI with a deep understanding of neurodiversity, the nominee successfully transformed a recognized problem—underrepresented support for ADHD professionals—into a high-impact solution that redefines how remote teams function.

Gulzira Omarova is a visionary public relations strategist, media expert, and educator who has redefined communications across government, corporate, and international sectors. As Founder and President of the PR Academy for Central Asian Journalists, she has pioneered professional education in the region, empowering over one hundred specialists with expertise in strategic PR, ethics, and global communication standards.

Her distinguished career includes serving as Press Secretary for the Ministry of Justice of Kazakhstan, where she spearheaded the modernization of public information frameworks, and contributing to the PR team for Astana EXPO-2017—one of the most significant international events in Kazakhstan’s history. Before entering public service, she spent years as a journalist and TV host at Khabar Agency, where she produced and presented over 3,000 national broadcasts, establishing new benchmarks for ethical storytelling in Kazakhstani media.

A Bolashak International Scholarship Laureate and Rutgers University alumna, Gulzira merges academic excellence with visionary leadership, championing PR as a discipline rooted in transparency, trust, and social responsibility.

Metro 2.0 is a strategic initiative by METRO to transform its offline retail strengths—such as personalized recommendations, volume-based discounts (BMPL), and social proof—into a successful online business model. This digital transformation enhances the data-driven approach with AL/ML learning & AB testing improves customer experience, increases sales, and strengthens brand loyalty.

Results:
-A 4.17% increase in purchases and 3.02% higher revenue among new users exposed to private label brands recommendations.

BMPL Impact:
-1.65% increase in average order size;
-3.81% growth in purchase volume.

2.5% more purchases and 3.58% higher ARPU (average revenue per user) with social proof tactics.
10% less churn.

First-Impression Advantage: New users unfamiliar with METRO’s assortment discovered own brands organically, reducing reliance on external marketing.
Higher Margins: Private label & BMPL products typically yield better profitability than third-party brands.
Trust Over Information: Prioritized peer validation (reviews) over technical details, aligning with how users make decision.

Metro 2.0 is a digital transformation initiative that bridges METRO’s offline strengths—private label appeal, bulk discounts (BMPL), and trust-building—into online retail:
+4.17% Metro brand sales lift among new users
+1.65% larger baskets via BMPL
+3.58% ARPU growth
Key innovations include cross-category discovery, volume-based discounts, and social proofs. The results highlight METRO’s ability to digitize wholesale advantages while enhancing margins and loyalty.

Marketing Link exemplifies excellence in full-service digital marketing, delivering measurable growth and strategic innovation to clients worldwide. Since its founding in 2016, the agency has operated with a 100% in-house team, ensuring transparency, agility, and accountability across every project .

With offices in Tampa, Florida, and Kyiv, Ukraine, Marketing Link specializes in performance-driven services including PPC (Google Ads, Microsoft Ads), paid social (Facebook, Instagram, LinkedIn, Reddit), SEO, email marketing, and comprehensive analytics setup . Their approach is rooted in data and automation, enabling clients to scale efficiently while entering new markets across the U.S., Canada, and Europe .

Marketing Link’s commitment to results is reflected in glowing client feedback. On Clutch, they maintain a perfect 5.0 rating, with clients praising their ability to “take on challenges and deliver results” and noting significant improvements in SEO and PPC performance .

Beyond execution, the agency provides strategic leadership in digital transformation—offering white-label services to other agencies, unifying analytics across channels, and integrating marketing funnels into CRM systems. Their founder and CEO, Mykola (Nick) Lukashuk, is recognized globally, including membership in the Forbes Business Council .

Over the past decade, Yurii Vasenko has become a respected and influential figure in the SEO industry, particularly known for his deep technical expertise, measurable performance outcomes, and ability to translate complex SEO strategies into tangible business growth. With the digital landscape becoming increasingly saturated and algorithmically complex, Yurii carved out a unique position by focusing on technically demanding and performance-driven SEO projects that require both strategic insight and engineering precision.

From 2021 to 2024, Yurii has led multiple high-impact initiatives across two distinct but interrelated domains: (1) managing a portfolio of SEO-driven affiliate platforms that generated over $1.14 million in partner revenue, and (2) providing consulting and execution services for government institutions and industrial enterprises, where he engineered transformative improvements in visibility, conversions, and public reach. At the same time, he contributed to the professional development of the SEO community as the author of “Deep Technical Analysis of a Website: A Manual for SEO Professionals,” widely used among Eastern European practitioners.

Creating an IT School: steps to reach educational horizons In a world where information technologies are rapidly developing, the importance of education in this field cannot be overestimated. The idea of creating an IT School was proposed by the PR team, as well as by Karapet Hakobyan, an experienced web developer from DataArt. His more than ten years of experience became the basis for creating this unique educational program aimed at helping new professionals eventually expand their technical knowledge and skills. As part of DataArt’s commitment to education and empowerment, the QA for the Women of Artsakh program provided women who were forcibly displaced from their homes in Artsakh with an opportunity to gain valuable IT skills. Through hands-on training and mentorship, participants learned the fundamentals of Quality Assurance (QA), helping them transition into the tech industry and rebuild their professional paths. The program not only equipped them with technical knowledge but also fostered resilience and new career opportunities in a supportive community. Classes are held twice a week, allowing participants to balance their studies with other responsibilities. The focus is on the offline format, which creates an opportunity for face-to-face interaction between instructors and students. This approach promotes better learning and allows for a friendly classroom atmosphere. Each course has specific requirements, which makes learning more structured and effective. A basic knowledge of English is a prerequisite for admission. This is a crucial factor, given that most modern technologies and resources are available in this language. Thus, IT School participants not only gain technical knowledge, but also develop their international communication skills. The project focuses on the creation of QA School for Artsakh Women, a course specifically aimed at supporting the socially vulnerable group of “Artsakh women”. This course has been designed to help women who find themselves in difficult circumstances and provides them with new opportunities for employment and professional development. QA School for Artsakh Women provides access to training in the field of software quality assurance, which opens new horizons for the participants in the IT field. The training is on the same terms as other courses: free of charge and in a convenient format, making it even more accessible to the target audience. Supporting socially vulnerable groups in such difficult times is an important aspect of IT School’s work, which emphasizes the importance of social responsibility of educational initiatives. In addition, the project was made possible thanks to a highly qualified team of organizers and marketing specialists ready to take care of recruiting participants and promoting the program. It is also important to note the presence of a senior staff member who shares their experience and supports students throughout the program. IT School has become not just an educational project, but a real platform for creating communities where people can share experiences and inspiration. This project aims to create a new generation of professionals capable of making a positive contribution to the world of technology. Thanks to the commitment of the organizers, the inspiration of the mentors and the participants’ desire to learn, IT School has turned into a significant event in the educational space. Thus, we take pride in the impact of our IT School programs, which provide hands-on education, career opportunities and industry-relevant skills to aspiring tech professionals. By equipping participants with essential knowledge and connecting them with mentors, we help shape future IT specialists and foster growth in the tech ecosystem. We look forward to achieving even greater successes and contributing to the advancement of the industry.

Dmytro Balan has emerged as a leader in marketing automation through the creation and successful scaling of ThinkAd — an AI-powered Amazon advertising optimization platform built specifically for small and medium-sized businesses. With years of hands-on experience in Amazon PPC management and a career that spans agencies like Profit Whales and Disqover, Dmytro identified a critical need in the market: affordable, high-impact automation for sellers lacking the expertise or resources to manage complex ad campaigns.

Launched in 2022, ThinkAd addresses this gap by offering an intelligent, user-friendly solution that automates bid adjustments, keyword harvesting, budget allocation, and ad scheduling. It empowers businesses to achieve enterprise-level ad performance without the overhead of large teams or external consultants. Under Dmytro’s leadership, the platform has delivered impressive results: a 25–30% reduction in ACoS, 206% increase in ad-driven revenue, and over 50% improvement in organic rankings for clients such as Handcraft Blends, Brooklyn Botany, and New York Biology.

Dmytro’s strategic approach combines data-driven precision with real-world seller pain points. ThinkAd doesn’t just automate tasks — it creates a seamless feedback loop between ad performance, product visibility, and business growth. His commitment to continuous improvement is evident in ThinkAd’s weekly client reporting system, which includes ad performance analytics, keyword tracking, and stock-to-sales ratios — tools that transform tactical decisions into scalable strategies.

Recognized by the Amazon Ads Partner Network and trusted by over 100 SMBs, Dmytro’s vision has redefined what automation can achieve for e-commerce entrepreneurs. His work stands as a testament to how thoughtful technology can democratize success, helping smaller players thrive in one of the world’s most competitive marketplaces. This nomination acknowledges his innovation, execution, and real-world business impact in the field of marketing automation.

A transformative AI-driven system that unified sales, support, inventory, and marketing through intelligent automation—saving 40+ hours weekly, boosting forecast accuracy to 92%, and reducing customer response time from hours to seconds. This innovation empowered real-time decision-making and delivered measurable gains in efficiency, revenue, and customer satisfaction.
Developed a centralized AI-driven system for a leading supplier of laboratory equipment. that gathers, processes, and analyzes data from across an entire organization — turning raw data into strategic, coordinated actions.
Think of it like the “brain” of digital operations.
When AI agents (Sales Agent, Marketing Agent, Inventory Agent, Support Agent, Analytics Agent) communicate within a Central Intelligence System like expert teammates, they form an intelligent network where each agent performs a specialized task but shares data and decisions to optimize outcomes across the business. This leads to faster, smarter decisions across the company.

As Director of Marketing at Halyk Insurance, Damir Zholeuov led a bold digital transformation that redefined how insurance products are marketed and delivered in Kazakhstan. His standout initiative—Halyk KASKO—was not only a product launch, but a strategic overhaul of the entire customer journey. Under his leadership, KASKO evolved into a fully digital experience: from vehicle inspection via video to online policy issuance and AI-powered damage assessment. These innovations turned a once lengthy, offline process into a seamless online service completed in minutes.

Backed by deep market research, a new positioning strategy, and a streamlined product offering, Damir’s work resulted in a 20x increase in KASKO sales—growing from 4.5 million to 175 million KZT in just one year. He doubled digital sales share, tripled conversion through direct channels, and implemented a loyalty program that raised retention from 65% to 80%. Campaigns featuring influencers and automotive bloggers helped raise national awareness of voluntary auto insurance, a product historically unfamiliar to many.

Damir’s contributions extend beyond insurance: he previously managed large-scale digital growth at Halyk Bank, launched lifestyle platforms like Halyk Market and Halyk Travel, and oversaw campaigns reaching over 5,500 schools. His results-driven, human-focused approach marks him as a true digital marketing leader for the region.

Kirill Baryshkov is a global digital marketing leader at L’Oréal, based in Paris. Since 2016, he has driven large-scale transformation across key markets, building in-house media teams, replacing agency models, and introducing a performance system requiring every ad dollar to deliver at least 2× ROI.

He led the creation of real-time analytics and forecasting systems adopted globally, enabling agile, data-driven decisions during periods of rapid market change, including the COVID-19 crisis. His work in automation, AI-driven personalization, and scalable data architecture continues to shape how L’Oréal and the wider industry approach digital strategy, investment, and growth.

The case study details the collaboration between 4ocean – a mission-driven company dedicated to ending the ocean plastic crisis – and Maestra – a marketing platform for e-commerce.

4ocean is a sustainable brand with a unique model (removing 5 pounds of trash from oceans for every product sold, with over 36 million pounds removed since 2017)​. To engage its community of contributors, 4ocean wanted to provide personalized “impact reports” showing each supporter the tangible environmental impact of their contributions. However, their previous marketing tool (Klaviyo) could not support the real-time personalization and complex calculations required for this initiative​. The case study in question, “4ocean’s Personal Impact Report Now Possible after Switching to Maestra from Klaviyo,” serves as an example of how innovative marketing technology can drive engagement for a sustainable cause. It provides rich context on the challenges faced and the solutions implemented, making it a strong contender for Best Digital Marketing Case Study Publication.”,”Innovative Personalization Campaign: The case study documents the successful launch of a real-time personalized email campaign for 4ocean. This campaign enabled individualized impact reports emailed to each contributor, a feat not previously possible with standard tools. Achieving this level of one-to-one personalization in marketing communications is a notable innovation.

Measurable Engagement Results: The publication highlights outstanding results – 49.3% of active contributors read the new impact report emails, which is double the engagement rate of 4ocean’s regular email campaigns​. This high open/read rate, uncommon in email marketing, evidences the excellence of the strategy and is clearly attributed to the Maestra-powered personalization.

Mission-Driven Impact: By tying marketing metrics to mission metrics, the case shows that digital marketing can directly support a social cause. Contributors receiving their personal impact data were more motivated, effectively increasing their participation in 4ocean’s mission. This alignment of business goals (engagement) with social impact (ocean trash removal) stands out as a breakthrough approach for sustainable brands.

Comprehensive Case Study Publication: From a publication standpoint, the case study is thorough and educational. It not only reports on the results but also transparently walks through the challenges, solutions, and technical implementation. It serves as a model case study for the industry, illustrating how challenges were overcome by strategic use of technology. The clarity and depth of this write-up under my editorial guidance have been praised within both Maestra’s team and by external readers (the case has been shared by marketing professionals on platforms like LinkedIn as an example of effective storytelling in martech).

Establishing Thought Leadership for Maestra: As one of the flagship “Success Stories” on Maestra’s blog, the 4ocean case bolstered Maestra’s reputation in the past year. It has become a reference point for prospects in the sustainable e-commerce space, showing real-world proof of Maestra’s capabilities. This elevates Maestra’s content marketing portfolio and demonstrates my role in delivering content that drives brand credibility.”,”Challenges-Led Narrative: The strategy began with a clear identification of 4ocean’s challenges. Traditional marketing metrics didn’t suit 4ocean’s needs, since success is measured in pounds of trash collected rather than just dollars or conversion rates. The case study outlines these unique challenges (e.g. calculating impact in pounds, setting personalized goals for each contributor, tracking “Plastic Neutrality” status)​. By framing the narrative around solving these challenges, the publication immediately connects with readers interested in advanced personalization and purpose-driven marketing.

Diana Akchurina is being nominated in recognition of her outstanding achievements in elevating the global visibility of her communications agency, Easy Communications, despite operating with limited resources. In 2023, Diana began transitioning the agency’s focus from the Russian market to the international stage. This shift required building global trust and brand recognition without the support of large advertising budgets. Traditionally relying on word-of-mouth and personal referrals, Diana understood the need for a structured and strategic PR approach. Over the past two years, she has successfully positioned herself as a respected expert in tech communications through LinkedIn visibility, international media contributions, professional speaking engagements, and industry jury roles. Her efforts have led to partnerships with global clients, increased media mentions across more than five countries, and recognition of her as a thought leader in cross-border communication strategy.

Alena Lipina has emerged as a transformative figure in the field of Human Resources, particularly in digital and e-commerce sectors, through her innovative application of artificial intelligence in personnel management. As companies navigate the evolving demands of talent acquisition and retention, Alena’s work stands out as a beacon of modern HR transformation. From pioneering ethical AI practices to ensuring employee well-being while enhancing efficiency, her contributions have resonated within the HR community, marking her as a forward-thinking leader in the digital age. Her active membership in global HR associations such as the American Economic Association and various regional HR networks has positioned her as an influential voice in the discourse on AI integration in human resources. Alena’s leadership in these environments, coupled with her innovative approach to AI application, has contributed to a positive shift in the adoption of advanced HR solutions in the e-commerce landscape.

Predictive Inventory Profitability System for Auto Parts. This custom-built inventory and data analytics platform was created to transform how auto parts businesses make purchasing and operational decisions. Developed in-house by our team at Straight Six, the system integrates and analyzes data from over 80,000 sales transactions across online and offline platforms, covering every dismantled vehicle since 2021. It offers real-time insights into break-even periods, return on time invested, and forecasted profits over customizable timeframes—monthly, quarterly, annually, or lifetime.

The system automates 99% of data processing tasks, reducing manual labor to near zero. It is structured as an intelligent spreadsheet-based platform that continuously consolidates financial and operational metrics—including cost of goods sold, sales performance, and cash flow—from all available channels. This has enabled the business to scale rapidly, with no added personnel, while increasing strategic accuracy in procurement.

What sets this solution apart is its adaptability: it can be reconfigured to fit different industries, languages, and company sizes, from single-operator businesses to enterprises with 1,000+ employees. The platform has become the foundation of our company’s exponential growth and is now being prepared for patenting, with interest already expressed by multiple external companies eager to implement it in their operations.

By turning raw transactional data into clear, actionable strategy, this system empowers data-driven decision-making at every level of the business. It not only reveals which investments generate the highest returns in the shortest time but also helps predict future profitability, enabling smarter, faster decisions. It is a living model of operational intelligence built from the ground up—by a business, for businesses.

Alexey Kalmykov, known globally as Alex Bobl, is a trailblazer in digital publishing, content distribution, and online e-commerce strategy. As the Founder and CEO of Magic Dome Books, he has transformed independent publishing into a scalable, multimillion-dollar digital enterprise. Over the past three years, he has expanded his publishing operations internationally, developed high-impact content monetization models, and leveraged platform-driven e-commerce strategies to dominate niche literary markets. His leadership has directly contributed to Magic Dome Books’ position as a market leader in multilingual digital publishing and audiobook production.
Revenue Growth & Market Expansion: In 2022-2024, Aleksey doubled Magic Dome Books’ revenue, expanding its presence in Germany, the U.S., France, Spain, and South Korea through strategic partnerships with Amazon Kindle, Audible GmbH, Tantor Media, and Dreamscape. Audiobook Market Penetration: Successfully launched audiobook production in German, partnering with six professional narrators, and secured exclusive distribution deals with Audible GmbH, ensuring top-charting audiobook sales. Global Publishing & Content Localization: Maintains active contracts with 45 professional translators, ensuring efficient content adaptation across multiple languages and sustaining a 50% market share in the European LitRPG segment. E-Commerce-Driven Publishing Strategy: Leveraged SEO, platform-driven ranking algorithms, and data-driven marketing to maintain a consistent presence in Amazon Kindle’s bestseller categories for niche genres, positioning Magic Dome Books as a leading global independent publisher. Editorial & Production Leadership: Structured two specialized editorial teams dedicated to literary publishing and audiobook production, enhancing content quality, scalability, and monetization strategies.

Development of fast growing travel tech mobile application with multimillion audience, which has several dynamic content systems for user inspiration and support with journey planning. Within the past 2.5 years: – Developed a solution for integration of external modules with backend-driven UI, allowing for effective scaling of mobile applications. – Developed instagram like stories module with dynamic content system, which greatly increases users retention and engagement. – Designed a new extensible system and reorganised the existing deeplink system, simplifying the integration of various application modules. – Developed and implemented code review standards, introduced innovative practices for code quality assessment, adopted by other teams.
The Tutu.ru app underwent significant redesigns to improve usability. The development team focused on creating a flexible architecture that supports easy updates and maintenance. The app’s design includes 120 screens and 80 user scenarios, ensuring comprehensive coverage of the booking process while minimizing complexity. Users can compare and purchase tickets from various transportation modes, including airlines (e.g., Aeroflot, UTair), trains (e.g., Sapsan), and buses across Russia and Europe. The app provides real-time schedules and allows users to book tickets without long queues. The app boasts a streamlined interface with intuitive navigation, allowing users to complete their bookings in under four minutes. It incorporates user feedback to continuously enhance the experience. In-app customer support is available 24/7, ensuring travelers receive assistance whenever needed.

Over the past three years, I have made a significant impact in digital marketing, personal branding, and content creation, helping creators and business owners build strong digital presences. My expertise has been recognized internationally, leading to jury positions at prestigious awards, including ECDMA Global Awards and Armenia Digital Awards. I have worked with many successful creators and entrepreneurs, including Angela Pearl, a well-known international celebrity, global awards winner “WIBA AWARDS”^ frequent guest at events like the Cannes Film Festival. I contributed to the development of her personal brand on the international market, enhancing her visibility and positioning. Beyond individual collaborations, I am a member of professional marketing associations and guilds in Russia (“Guild of Marketers” and “RASO”), where experts are selected based on their industry contributions. My work spans across personal branding, social media marketing, and content strategy, impacting thousands of professionals and businesses. My book, “How to Become a Content Creator and Build a Personal Brand”, became a #1 Amazon bestseller in Global Marketing and E-Commerce, further solidifying my authority in the field. Through my blog, I have built an engaged audience of over 11,000 followers, sharing insights on branding, content marketing, and social media strategies. My marketing campaigns have reached millions, driving engagement and business growth for my clients and collaborations.

Over the past decade, digital advertising has evolved dramatically, but automation in Google Ads management remains a challenge for many businesses. I founded Yakiv Ads to bridge this gap, providing a seamless and efficient automation tool that enables marketers to create and manage Google Ads SKAG campaigns in minutes without technical complexities. My expertise in computer science, digital marketing, and automation led to the development of this solution, helping businesses, agencies, and individual advertisers save time, reduce costs, and enhance campaign performance. In 2024, after extensive testing on over 200 projects, we launched Yakiv Ads as a publicly available tool, revolutionizing PPC management. This nomination recognizes my contributions to marketing automation, AI-driven advertising optimization, and the empowerment of businesses through efficient digital advertising solutions.

KIOSKO is a standout nominee for Best Social Media Agency, renowned for its strategic creativity, measurable results, and deep expertise in digital storytelling. With over a decade of experience, KIOSKO has managed more than 150 social media accounts and successfully implemented over 70 comprehensive strategies, demonstrating a consistent track record of excellence in social media marketing.

Founded in 2014, KIOSKO specializes in developing and executing multichannel social media marketing (SMM) strategies that deliver rapid and quantifiable outcomes. Their services encompass SMM strategy development, tailored content creation—including text, video, and photography—and thorough consulting and audits to evaluate and enhance brand presence across social platforms. ​

As the SEO Expert for Solomia Home, a luxury furniture brand based in the UAE, I spearheaded a digital marketing campaign that transformed the brand’s online presence from nonexistent to globally recognized within one year, starting in December 2023. Initially, the website had no traffic, no rankings, and zero visibility in the highly competitive luxury furniture market. Facing challenges like frequent Google algorithm updates in 2024, I drove exponential growth in organic traffic by targeting a discerning luxury audience searching for premium furniture brands and interior design solutions. My SEO strategies not only generated clicks and users but delivered a highly targeted audience, boosting Solomia Home’s visibility—including in AI-powered search answers—and establishing it as a trusted name for affluent customers worldwide. This nomination reflects my ability to achieve exceptional results, building a luxury brand from scratch and securing global reach through innovative SEO.

The collaboration between GoMining and AdQuantum has played a crucial role in the app’s growth and market expansion. The primary goal was to grow the active paying user base within the app and run campaigns worldwide to reach a global audience. AdQuantum assisted GoMining by optimizing top traffic sources, generating high-quality traffic, and achieving significant results.

During the five months of collaboration, AdQuantum generated over 350,000 registrations for GoMining, leveraging various traffic sources such as Unity Ads, Moloco, Google UAC, Meta, and ironSource. The partnership delivered impressive results, including a ROAS of 646.04% during the initial campaign period.

By integrating advanced advertising techniques, AdQuantum has transformed GoMining into one of the leading platforms for Bitcoin mining. AdQuantum’s remarkable success in promoting GoMining makes it a strong contender for the ECDMA Global Awards.

This award recognizes Alex Holeniev for his outstanding work in infrastructure automation and AI-driven optimization, demonstrated through the development of the startup Grow with AI. As founder and CTO, Alex has built a scalable, full-stack platform that enables intelligent virtual assistants powered by custom-trained large language models—designed to help users grow through structured, personalized digital experiences.

Grow with AI stands out for its seamless integration of automation, performance, and adaptability. The system architecture combines cloud and private LLMs, vector databases, and dynamic backend orchestration—delivering real-time performance with minimal manual intervention. Every element, from deployment pipelines to dialog flows, is optimized for flexibility and scale.

Alex’s hands-on leadership spans system design, infrastructure optimization, and AI model fine-tuning. Under his direction, the platform achieves high availability, fast response times, and efficient resource use—serving as a model of how startups can deploy complex AI technology with operational clarity and technical excellence.

Polina Varfolomeeva’s nomination for the “Outstanding PR Achievement” award reflects not only her extraordinary capabilities as a legal strategist but also her rare ability to navigate public narratives and regulatory landscapes across high-stakes, multi-jurisdictional environments.

As the Founder and CEO of Ation Law, Polina leads a consultancy that supports media, tech, and creative businesses in over 20 countries. Her approach uniquely combines legal precision with PR foresight—ensuring that organizations under reputational, regulatory, or geopolitical pressure not only survive but maintain operational integrity and public trust.

A standout example of this was her leadership in crafting and executing crisis PR strategies for companies affected by international sanctions. These strategies safeguarded reputations while simultaneously mitigating legal exposure in over 10 key markets. Through coordinated legal-communications frameworks, she helped businesses maintain access to financial services, retain strategic partnerships, and continue international operations—achievements that speak to both legal mastery and reputational resilience.

Polina also brings PR sensibility into the heart of brand architecture. She has successfully structured marketing campaigns in tightly regulated industries like alcohol and tobacco, delivering legally sound yet creatively vibrant campaigns that reached over 3 million users. These campaigns not only complied with varying national advertising laws but were also recognized with multiple industry awards, highlighting her ability to fuse compliance with competitive positioning.

Further demonstrating her cross-functional leadership, Polina has advised on the launch of media platforms, lifestyle venues, and digital products with valuations up to $10M—each requiring a coordinated legal and PR foundation to build credibility, manage public messaging, and support investor relations. Her experience structuring high-profile media deals with global entertainment leaders such as Netflix, Warner Bros., and HBO speaks to her deep involvement in content rights, brand alignment, and stakeholder positioning.

Polina’s excellence lies in her strategic ability to ensure that every public-facing message is not only compelling but legally secure—an essential asset in a world where media exposure, market regulation, and litigation risk are deeply intertwined.

In an industry increasingly shaped by public perception and legal scrutiny, Polina Varfolomeeva exemplifies what it means to lead with clarity, integrity, and cross-border influence. Her achievements position her as a clear frontrunner for the Outstanding PR Achievement award.

With over a decade of experience in international trade marketing, product launches, and marketplace strategy, Katerina Lychak stands out as a visionary e-commerce consultant who combines strategic thinking with hands-on marketplace expertise. Her work bridges global standards with local relevance — a skill that has been especially impactful in Armenia’s rapidly evolving digital commerce sector.

Katerina has played a pivotal role in helping both emerging and established Armenian companies thrive in the online economy. As a business development consultant, she has guided brands like Telcell Market, Elassi, Reyma, and Arcada through every step of their e-commerce journey — from positioning and product range strategy to performance marketing and customer experience enhancement. Her nuanced understanding of marketplace dynamics, particularly on platforms like OZON and OZON Global, enables her to elevate listings and drive measurable growth for her clients.

Beyond technical expertise, Katerina is recognized for her ability to see the full picture. She integrates digital marketing with customer-centric design, optimizing every touchpoint to boost KPIs such as conversion rates, cart value, and repeat purchase frequency. Her multilingual skills and international background make her an ideal connector between cultures, markets, and platforms.

Katerina’s impact goes beyond consulting. She actively supports the development of Armenia’s digital ecosystem by mentoring, speaking, and participating in professional juries, including the Armenia Digital Awards. Her message to entrepreneurs and marketers is clear: “If your project is solving real problems and creating new possibilities, this is your time to shine.”

This nomination honors Katerina Lychak not only for her track record of tangible results but also for her forward-thinking approach and dedication to empowering brands across borders. Her work exemplifies what it means to be a true e-commerce consultant in today’s digital-first economy.