Elevate Your Brand. Showcase Your Innovation

The development of the program “Snapshot Testing for UI Consistency in SwiftUI and UIKit” is officially protected by patent No. 2025610028, registered with the Federal Service for Intellectual Property (Rospatent). It was created in response to the increasing demand for high-quality user interfaces in mobile applications and is designed for free use. This tool ensures high accuracy and automation of the UI testing process, minimizing display errors across various devices. My goal is to make a significant contribution to the industry by providing iOS developers with an accessible and efficient tool that meets modern quality standards and helps to raise them even further.
“Snapshot Testing for UI Consistency in SwiftUI and UIKit” Project Objectives: Provide automated and highly accurate testing of user interfaces for iOS applications. Simplify interface development for various devices and screen orientations. Minimize display errors and improve the visual consistency of interfaces. Project Description: The program is designed for automated testing of user interfaces in iOS applications. It leverages the Snapshot Testing approach to compare visual changes in the interface with pre-saved reference images. This helps developers quickly detect unintended changes and maintain the visual quality of their applications. Key components of the program: Core Module – SnapshotTestCase.swift: Defines the required device and OS version for testing. Configures the visual comparison tool (ksdiff) and disables animations for stable testing. Array+Images.swift Module: Extends arrays to work with snapshot testing strategies. Supports precision and subpixel threshold settings for image comparison. SnapshotTesting+Extensions.swift Module: Adds functionality for testing SwiftUI and UIKit components. Includes methods to test across various devices and configurations. UITraitCollection+Extensions.swift Module: Provides predefined configurations for different iPhone models, including screen orientations. Technical Features: Programming Language: Swift. Frameworks: SwiftUI, UIKit. Testing Type: Snapshot Testing. Devices: Supports iPhones (including various models), iPads, and different screen orientations. Flexibility: Customizable precision parameters and device configurations. Key Benefits: Automated Testing: Reduces manual effort and minimizes human errors. Supports cross-platform solutions for interface testing. Flexibility and Precision: Configurable testing parameters, such as pixel precision and screen sizes. Supports multiple device configurations. Accelerated Development: Identifies errors in the early stages, reducing the time to release updates. Simplifies application maintenance through precise change control. Compliance with Modern Standards: Aligns with Apple guidelines. Utilizes modern technologies like SwiftUI. Implementation Results: Reduced development time by 40%. Increased visual consistency of interfaces to 95%. Improved user ratings for applications utilizing the technology. Accelerated update release cycles and enhanced interface stability. Uniqueness: The project is protected by a patent (No. 2025610028) and offers an innovative approach to user interface testing, making it an indispensable tool for iOS developers. Future Goals: Expand the functionality of the program. Integrate with additional CI/CD tools. Promote the project among developers for widespread industry adoption.

Nataliia Cherep is an international digital marketing strategist specializing in integrated digital marketing strategy, investor communications, and cross-industry digital transformation. Her professional experience spans luxury retail, alternative energy, agribusiness investment projects, insurance, and international humanitarian organizations. Natalia is known for building trust-based digital ecosystems that unite brand strategy, multi-channel communications, CRM-driven automation, and stakeholder psychology to support growth, investment readiness, and long-term credibility. Her work combines strategic rigor with narrative precision, making her a valued expert in evaluating complex, integrated digital marketing initiatives across global markets.

Natalia Maximova’s professional journey stands as a benchmark for what strategic digital leadership can achieve in today’s fast-moving market. With a career defined by precision, creativity, and a performance-first mindset, Natalia has redefined customer engagement, retention, and sales growth within the e-commerce sector.

As Founder and Chief Commercial Officer of a premium direct-to-consumer audio equipment brand, Natalia led a transformation that resulted in a staggering increase in revenue—from just $4,500 in 2022 to $3.38 million in 2024. Her approach blends deep customer insight with highly targeted performance marketing strategies, using advanced analytics, personalized funnels, and mobile-first UX to drive acquisition and lifetime value. Her work is characterized by discipline, experimentation, and consistent optimization, backed by a clear vision of digital growth.

Beyond execution, Natalia plays a central role in shaping brand identity and strategic positioning. She has built a loyal customer base through thoughtful storytelling, superior digital service, and intelligent use of owned and paid media. Her impact is measurable not only in revenue but in sustained brand equity, customer satisfaction, and operational efficiency.

Natalia’s application impressed the jury with its clarity, results, and strategic coherence. She embodies what the ECDMA Global Awards celebrate: measurable excellence, innovation, and leadership in digital marketing.

Creating an IT School: steps to reach educational horizons In a world where information technologies are rapidly developing, the importance of education in this field cannot be overestimated. The idea of creating an IT School was proposed by the PR team, as well as by Karapet Hakobyan, an experienced web developer from DataArt. His more than ten years of experience became the basis for creating this unique educational program aimed at helping new professionals eventually expand their technical knowledge and skills. As part of DataArt’s commitment to education and empowerment, the QA for the Women of Artsakh program provided women who were forcibly displaced from their homes in Artsakh with an opportunity to gain valuable IT skills. Through hands-on training and mentorship, participants learned the fundamentals of Quality Assurance (QA), helping them transition into the tech industry and rebuild their professional paths. The program not only equipped them with technical knowledge but also fostered resilience and new career opportunities in a supportive community. Classes are held twice a week, allowing participants to balance their studies with other responsibilities. The focus is on the offline format, which creates an opportunity for face-to-face interaction between instructors and students. This approach promotes better learning and allows for a friendly classroom atmosphere. Each course has specific requirements, which makes learning more structured and effective. A basic knowledge of English is a prerequisite for admission. This is a crucial factor, given that most modern technologies and resources are available in this language. Thus, IT School participants not only gain technical knowledge, but also develop their international communication skills. The project focuses on the creation of QA School for Artsakh Women, a course specifically aimed at supporting the socially vulnerable group of “Artsakh women”. This course has been designed to help women who find themselves in difficult circumstances and provides them with new opportunities for employment and professional development. QA School for Artsakh Women provides access to training in the field of software quality assurance, which opens new horizons for the participants in the IT field. The training is on the same terms as other courses: free of charge and in a convenient format, making it even more accessible to the target audience. Supporting socially vulnerable groups in such difficult times is an important aspect of IT School’s work, which emphasizes the importance of social responsibility of educational initiatives. In addition, the project was made possible thanks to a highly qualified team of organizers and marketing specialists ready to take care of recruiting participants and promoting the program. It is also important to note the presence of a senior staff member who shares their experience and supports students throughout the program. IT School has become not just an educational project, but a real platform for creating communities where people can share experiences and inspiration. This project aims to create a new generation of professionals capable of making a positive contribution to the world of technology. Thanks to the commitment of the organizers, the inspiration of the mentors and the participants’ desire to learn, IT School has turned into a significant event in the educational space. Thus, we take pride in the impact of our IT School programs, which provide hands-on education, career opportunities and industry-relevant skills to aspiring tech professionals. By equipping participants with essential knowledge and connecting them with mentors, we help shape future IT specialists and foster growth in the tech ecosystem. We look forward to achieving even greater successes and contributing to the advancement of the industry.

The nominee demonstrated exceptional PR leadership during an annual partner conference attended by 500 top executives. A severe storm caused multiple power outages, plunging the event into darkness. Instead of disruption, the nominee kept the event running, ensuring speakers continued, using flashlights, and maintaining engagement. This crisis management not only preserved the conference’s success but also reinforced trust, leading to new business deals signed on-site.

Over the past two years, the nominee has consistently demonstrated excellence in PR and strategic communications, achieving measurable results:

Enhanced brand recognition by strengthening the company’s reputation among key industry players.
Secured new business opportunities, turning high-stakes events into platforms for successful deal-making.
Mastered crisis communication, transforming unforeseen challenges into moments that reinforced trust and reliability.
Through innovative PR strategies, adaptability, and bold leadership, the nominee has elevated the company’s public perception, built long-term partnerships, and showcased PR as a driving force for business success.

Daria Shiian is a strategic brand designer redefining how small and medium businesses leverage branding as a growth engine—not just a visual asset. Her unique contribution to the field lies in developing a data-driven model that quantifies the impact of branding on core business metrics such as revenue growth, customer acquisition, and brand trust. By linking branding investments directly to financial outcomes, Daria has equipped agencies and clients alike with a clear argument for seeing brand development as a strategic investment with measurable ROI.

She also pioneered a system of “premium branding democratization,” enabling local businesses to access high-quality, emotionally rich branding once reserved for large corporations. This approach combines human-centered insight, atmospheric design, multisensory experiences, and cross-disciplinary collaboration to create brands that function as cultural and emotional communities—not just commercial entities.

Among her key innovations is the introduction of multisensory branding and “atmospheric DNA” into visual identity systems, where elements like lighting, music, and spatial design become integral parts of the brand experience. Her “living brand architecture” framework ensures brand identities evolve naturally with changing markets and audience behaviors, minimizing the need for costly rebranding while maintaining cultural relevance.

Furthermore, Daria’s integration of AI-generated mockups into prototyping workflows has cut MVP development time by up to 40%, reduced budgets by 50%, and accelerated time-to-market for startups, helping them secure investment faster. These innovations make her work a reference point for modern brand-building—at once strategic, artistic, and scalable.

The Eurasian Beauty Guild (EBG) demonstrated that an email campaign doesn’t need a massive list to make a powerful impact. Targeting a niche but highly engaged audience of beauty professionals, EBG launched a personalized member email series designed to drive participation, renewals, and professional involvement — achieving exceptional engagement rates and real-world results.

Rather than relying on generic newsletters, EBG’s campaign focused on creating a sense of personal relevance and professional belonging. The emails were segmented by member status and involvement history (e.g., new member, inactive, or previously nominated), and crafted with a direct, friendly tone that reflected the Guild’s supportive values. Each message included tailored content such as member spotlights, upcoming awards deadlines, invitations to join the jury panel, and curated opportunities for public recognition.

What made the campaign stand out was its format: concise, visually clean, and action-driven, each email featured one clear call to action — whether to submit a nomination, update a profile, or book a member consultation. Personal touches, like addressing members by name and referencing past interactions, helped boost open and click-through rates well above industry averages.

Despite the relatively small database, the campaign achieved:

• Over 75% average open rate
• 40% response or click-through rate on key calls to action

The EBG’s success proves that highly focused, emotionally intelligent email marketing — even to a select group — can outperform mass campaigns when it speaks to the right people in the right way. This nomination celebrates an elegant, effective approach to community engagement through smart, human-centric email communication.

The 5S Strategy Framework: Success Factors in Domestic Business
The effectiveness of the 5S Strategy Framework in domestic business is driven by several key factors:

Deep Market Segmentation (Segment)
The Russian market is highly diverse, and the 5S methodology helps businesses precisely identify target segments. This enables the development of more effective marketing strategies, considering regional differences, cultural characteristics, and consumer preferences—crucial for business success.
Personalized Strategies (Strategize)
In a highly competitive market, businesses must stand out. The 5S Framework enables the creation of unique, innovative strategies tailored to each segment, fostering higher engagement and conversion rates.
Process & Resource Optimization (Streamline)
Many Russian companies require process optimization for increased profitability. 5S helps eliminate inefficiencies, automate operations, and improve resource management, which is vital for medium and large businesses.
Departmental Synchronization (Synchronize)
A common challenge in domestic businesses is lack of coordination. 5S focuses on synchronizing marketing, sales, and customer support, enhancing communication, accelerating decision-making, and boosting customer satisfaction.
Sustainable Development (Sustain)
Long-term sustainability is essential, especially amid economic instability. 5S helps businesses build customer loyalty, embrace corporate responsibility, and strengthen their market position.
Path to Successful Implementation
For optimal results, businesses should:
✅ Conduct detailed market segmentation for tailored offerings.
✅ Develop flexible, innovative strategies for each segment.
✅ Automate processes to enhance productivity and reduce costs.
✅ Foster seamless departmental collaboration with feedback systems.
✅ Invest in loyalty programs and sustainability initiatives for long-term growth.

Additional Recommendations:
Train employees in the 5S methodology and conduct regular evaluations.
Ensure active communication for smooth implementation and adaptation.
By following these principles, companies can enhance efficiency, optimize resources, and secure sustainable growth. The 5S Framework integrates innovation, strategic planning, and process optimization, helping Russian businesses adapt to market conditions and achieve long-term success.

My transition from architecture and teaching architectural design to content creation began in 2016 when I started collaborating with hotels as a content and UGC creator and social media manager.
What’s truly interesting is how my architectural background has become an unexpected (even for me) advantage in content creation. I apply fundamental design principles — composition, spatial awareness, and color theory—to create visually sophisticated content that resonates with audiences.

This unique perspective has led to amazing partnerships with over 32 hotels across 15 countries from 2017 (14 for the last 3 years), where I’ve curated content strategies that drive engagement and deliver measurable results in social media traffic and audience growth.
These successes opened doors to collaborations with global brands like Lancôme, Penhaligon’s, Huawei, Lenovo, Yves Rocher, NYX, Milka, Nutella, Purina One, Pfizer, Sony, and many others. Since 2018, I’ve also expanded my impact by developing comprehensive courses on brand collaboration and hotel partnerships. As a mentor to over 1,000 students who now work with industry leaders like Vogue, Four Seasons, and Mandarin Oriental.

The strategy is very simple:
Keep your finger on pulse of marketing, be creative, and develop your powers of observation.
Develop a teaching methodology in which everything will be clear and structured, so students can apply the information as instructed step by step.

Kirill Baryshkov is a global digital marketing leader at L’Oréal, based in Paris. Since 2016, he has driven large-scale transformation across key markets, building in-house media teams, replacing agency models, and introducing a performance system requiring every ad dollar to deliver at least 2× ROI.

He led the creation of real-time analytics and forecasting systems adopted globally, enabling agile, data-driven decisions during periods of rapid market change, including the COVID-19 crisis. His work in automation, AI-driven personalization, and scalable data architecture continues to shape how L’Oréal and the wider industry approach digital strategy, investment, and growth.

Denis Saliukov is an entrepreneur and business leader specializing in manufacturing operations, digital product development, and applied AI solutions. He launched and scaled a manufacturing business from scratch, building the full operating model across sales, marketing, production, and logistics. Under his leadership, the company achieved nationwide distribution, partnered with federal retail chains, and reached peak annual turnover of 180 million rubles.

The nomination of Olena Iashchenko arises from a period of extreme volatility in global markets, accelerated digital transformation, and unprecedented levels of information noise. As Vice President of Glad Selena Corporation, based in Fort Lauderdale, Florida, Olena was tasked with developing sustainable digital marketing strategies capable of delivering business outcomes across diverse sectors — from retail and finance to technology and education — during periods marked by declining consumer confidence, budget constraints, and content oversaturation. Her response was a breakthrough framework: Minimalist Adaptive Marketing, integrating behavioral analytics, omnichannel alignment, emotional content design, and data personalization to generate meaningful consumer interactions in resource-restricted environments. Her methodology was not only implemented at scale across North America and Eastern Europe but also transformed into a replicable model adopted by businesses and educational institutions, positioning her as a global expert on marketing resilience and efficiency.

Anvar Bogdanov has built a unique career by turning deep customer understanding into a powerful business driver. With roots in law enforcement and entrepreneurship, he has consistently applied psychological insight and structured thinking to the field of marketing. Today, as an independent consultant, Anvar leads customer development (CustDev) initiatives for businesses across the heating equipment, medical supply, and digital sectors — consistently delivering measurable sales growth and product-market alignment.
His standout contribution lies in a distinctive approach to CustDev, which he has refined into a practical framework that directly influences marketing strategy, sales funnels, and product design. Unlike traditional customer surveys, Anvar’s method uses in-depth psychological probing to uncover not only customer pain points but also subconscious drivers of purchase behavior. He carefully constructs each interview to create trust and provoke genuine insights — often culminating in the customer purchasing the product during the interview itself.

If payment is secured, the same script is reused for others. If not, the questions are refined — creating a continuous feedback loop that evolves in real time based on actual purchasing behavior. The learnings are then transformed into specific marketing triggers, updated sales scripts, blog content, and social media creatives. This system ensures that marketing speaks the language of the customer — literally using their own words, priorities, and emotions.

Thanks to this approach, Anvar has helped clients significantly increase funnel conversion rates and discover unmet customer needs, leading to the launch of new revenue-generating product lines. His strategy doesn’t just improve campaigns — it transforms businesses by putting the customer’s voice at the center of every decision.

This nomination recognizes Anvar Bogdanov’s outstanding work in creating a living, adaptive, and customer-driven marketing system that delivers both commercial success and lasting brand loyalty.

With over 10 years of experience in the market, Kazarian Marketing provides a full range of services tailored specifically for businesses. Our primary clientele comprises 80% organizations involved in the auctioning of real estate, including one-bedroom apartments, houses, historical buildings, deposits, manufacturing sites, and land plots. We primarily serve real estate agents and auctioneers from Russia, Armenia, Cyprus, and Kazakhstan. Our expertise lies in delivering a complete online marketing cycle, focusing mainly on paid advertising across all possible platforms, with the selection being project-dependent. Our dedicated team consists of skilled professionals, including designers, copywriters, content marketers, web developers, photographers, and videographers, ensuring that we can meet the diverse needs of our clients and help them achieve their marketing goals effectively.

ThinkAd was created by Dmytro Balan to address a critical challenge faced by small businesses selling on Amazon: the complexity and inefficiency of managing advertising campaigns. Many small business owners lack the expertise, time, and resources to effectively optimize their Amazon PPC campaigns, leading to wasted ad spend and unprofitable sales. Recognizing this gap, ThinkAd developed an AI-powered advertising automation platform designed specifically for small and medium-sized businesses. The platform automates keyword bidding, budget allocation, and campaign optimization, enabling sellers to reduce wasted ad spend, improve profitability, and scale their businesses efficiently. Since its launch, ThinkAd has been tested by over 100 small business owners and has demonstrated measurable improvements in Advertising Cost of Sales (ACoS), Return on Ad Spend (ROAS), and overall ad performance. The platform has already contributed to the success of well-known U.S.-based brands such as Handcraft Blends, Brooklyn Botany, and New York Biology, helping them scale their operations and increase sales. With a commitment to supporting entrepreneurship and economic growth, ThinkAd is not just a software tool—it is a business enabler that empowers small businesses to compete effectively in the Amazon marketplace.

The collaboration between GoMining and AdQuantum has played a crucial role in the app’s growth and market expansion. The primary goal was to grow the active paying user base within the app and run campaigns worldwide to reach a global audience. AdQuantum assisted GoMining by optimizing top traffic sources, generating high-quality traffic, and achieving significant results.

During the five months of collaboration, AdQuantum generated over 350,000 registrations for GoMining, leveraging various traffic sources such as Unity Ads, Moloco, Google UAC, Meta, and ironSource. The partnership delivered impressive results, including a ROAS of 646.04% during the initial campaign period.

By integrating advanced advertising techniques, AdQuantum has transformed GoMining into one of the leading platforms for Bitcoin mining. AdQuantum’s remarkable success in promoting GoMining makes it a strong contender for the ECDMA Global Awards.

Vladimir Kochnev’s nomination for E-Commerce Leader of the Year at the ECDMA Global Awards is a recognition of his exceptional achievements in e-commerce brand development, Amazon marketplace strategy, and digital business scaling. As the CEO of Purus Manufacturing, he has built a thriving herbal supplement empire, transforming an initial investment into a multi-million-dollar business while pioneering new approaches to product development, operational efficiency, and customer engagement. In just four years, Vladimir has launched and scaled multiple high-performing e-commerce brands, including Herbamama and Forever Puppy, generating over $53.2 million in revenue and amassing 102,000+ Amazon reviews—a testament to customer trust and brand loyalty. His ability to identify untapped market segments, leverage data-driven marketing strategies, and implement cutting-edge operational processes has established him as a leader in the competitive digital commerce space. Beyond financial success, Vladimir has revolutionized e-commerce product development, introducing 819+ unique herbal supplements tailored to evolving consumer health needs. His strategic expansion of manufacturing facilities from a single 2,500 sq. ft. warehouse to six totaling 15,000 sq. ft. showcases his visionary approach to scaling operations, ensuring sustainable growth and supply chain optimization. Vladimir’s leadership extends beyond his own brands—he is a recognized thought leader in the e-commerce industry, regularly sharing insights through workshops, educational content, and media contributions in Forbes, The Wall Street Journal, USA Today, and the Los Angeles Times. His commitment to mentorship and knowledge-sharing has empowered countless entrepreneurs and e-commerce professionals to succeed in the digital marketplace.

Sergei Gasilov is an Enterprise Software Architect at One Inc (U.S.), a leading digital payment platform for the insurance industry. With over 13 years of experience in enterprise software engineering, he defines the company’s architectural vision and leads the design of secure, scalable, and cloud-native payment systems processing billions of dollars annually.

He is the author of several key innovations at One Inc, including the Payment Data Migrator, Payment Platform API, Batch Processing System modernization, and Webhook Platform scaling, each contributing to the company’s technological leadership and PCI DSS compliance. Recognized for his deep technical expertise and strategic insight, Sergei has received multiple internal awards, including Employee of the Year and Tech Driver, and continues to shape the evolution of enterprise architecture and digital payments across the U.S. market.

As a Senior Cloud Quality Engineering Specialist at SAP, I work within the fast-paced e-commerce domain, ensuring the stability and scalability of SAP Commerce Cloud. My achievements, such as reducing solution provisioning times from 6 months to 1 day, implementing proactive monitoring systems, and setting quality standards, address the critical need for reliable, efficient, and customer-focused solutions. These contributions have empowered clients to optimize their operations and maximize their technology investments in a competitive digital marketplace.

The case study details the collaboration between 4ocean – a mission-driven company dedicated to ending the ocean plastic crisis – and Maestra – a marketing platform for e-commerce.

4ocean is a sustainable brand with a unique model (removing 5 pounds of trash from oceans for every product sold, with over 36 million pounds removed since 2017)​. To engage its community of contributors, 4ocean wanted to provide personalized “impact reports” showing each supporter the tangible environmental impact of their contributions. However, their previous marketing tool (Klaviyo) could not support the real-time personalization and complex calculations required for this initiative​. The case study in question, “4ocean’s Personal Impact Report Now Possible after Switching to Maestra from Klaviyo,” serves as an example of how innovative marketing technology can drive engagement for a sustainable cause. It provides rich context on the challenges faced and the solutions implemented, making it a strong contender for Best Digital Marketing Case Study Publication.”,”Innovative Personalization Campaign: The case study documents the successful launch of a real-time personalized email campaign for 4ocean. This campaign enabled individualized impact reports emailed to each contributor, a feat not previously possible with standard tools. Achieving this level of one-to-one personalization in marketing communications is a notable innovation.

Measurable Engagement Results: The publication highlights outstanding results – 49.3% of active contributors read the new impact report emails, which is double the engagement rate of 4ocean’s regular email campaigns​. This high open/read rate, uncommon in email marketing, evidences the excellence of the strategy and is clearly attributed to the Maestra-powered personalization.

Mission-Driven Impact: By tying marketing metrics to mission metrics, the case shows that digital marketing can directly support a social cause. Contributors receiving their personal impact data were more motivated, effectively increasing their participation in 4ocean’s mission. This alignment of business goals (engagement) with social impact (ocean trash removal) stands out as a breakthrough approach for sustainable brands.

Comprehensive Case Study Publication: From a publication standpoint, the case study is thorough and educational. It not only reports on the results but also transparently walks through the challenges, solutions, and technical implementation. It serves as a model case study for the industry, illustrating how challenges were overcome by strategic use of technology. The clarity and depth of this write-up under my editorial guidance have been praised within both Maestra’s team and by external readers (the case has been shared by marketing professionals on platforms like LinkedIn as an example of effective storytelling in martech).

Establishing Thought Leadership for Maestra: As one of the flagship “Success Stories” on Maestra’s blog, the 4ocean case bolstered Maestra’s reputation in the past year. It has become a reference point for prospects in the sustainable e-commerce space, showing real-world proof of Maestra’s capabilities. This elevates Maestra’s content marketing portfolio and demonstrates my role in delivering content that drives brand credibility.”,”Challenges-Led Narrative: The strategy began with a clear identification of 4ocean’s challenges. Traditional marketing metrics didn’t suit 4ocean’s needs, since success is measured in pounds of trash collected rather than just dollars or conversion rates. The case study outlines these unique challenges (e.g. calculating impact in pounds, setting personalized goals for each contributor, tracking “Plastic Neutrality” status)​. By framing the narrative around solving these challenges, the publication immediately connects with readers interested in advanced personalization and purpose-driven marketing.

Diana Akchurina is being nominated in recognition of her outstanding achievements in elevating the global visibility of her communications agency, Easy Communications, despite operating with limited resources. In 2023, Diana began transitioning the agency’s focus from the Russian market to the international stage. This shift required building global trust and brand recognition without the support of large advertising budgets. Traditionally relying on word-of-mouth and personal referrals, Diana understood the need for a structured and strategic PR approach. Over the past two years, she has successfully positioned herself as a respected expert in tech communications through LinkedIn visibility, international media contributions, professional speaking engagements, and industry jury roles. Her efforts have led to partnerships with global clients, increased media mentions across more than five countries, and recognition of her as a thought leader in cross-border communication strategy.

For the last 10 years pharmaceutical industry is shifting from traditional way of promotion through medical reps to consumer oriented channels – offline and online media. But in general there is lack of understanding how to connect business and marketing needs with media KPIs and what goals we need to focus on with the media agency.
Mostly Eurasia countries are not so developed within media buying and are based on agency recommendations who mostly work with FMCG companies. But pharmaceutical market sometimes follows FMCG rules with pharma specific points.

I’ve developed regional approach for media planning (both offline and online) that was used for each brand in media in Eurasia region.
We have 120 brands in promo and the approach decreased time of briefing, strategy preparation and helps us to check the acceptance of the planning.

After that global teams also moved to this approach

The nomination arises from a critical need in today’s increasingly virtual workplace: remote workers, particularly those with ADHD, face unique challenges in maintaining focus and engagement. Empy.ai, led by the nominee, addresses this gap by offering an AI-driven platform that structures meetings, provides real-time focus cues, and tracks engagement for individuals who struggle to stay present in digital environments. This innovation emerged during a pivotal period when remote collaboration became the norm, spotlighting a growing demand for tools that promote inclusivity and productivity. By combining advanced AI with a deep understanding of neurodiversity, the nominee successfully transformed a recognized problem—underrepresented support for ADHD professionals—into a high-impact solution that redefines how remote teams function.

I am a software engineer specializing in civic technology, with a focus on building open, scalable tools for public participation. Since 2022, I have been a contributor to Decidim—an open-source platform for participatory democracy used by governments and institutions around the world. Decidim powers citizen participation processes in cities like Barcelona, Helsinki, Paris, and Zurich. In 2024, the Brazilian federal government formalized a national-level partnership with the Decidim Association, aiming to bring the platform to millions of citizens. My work has been part of this ecosystem. Over the past years, I have contributed to the platform’s architecture, improved its modularity, and led the development of new features. In 2023, I played a leading role in one of Decidim’s most ambitious technical evolutions: integrating a full digital voting system into the platform. Before this work, Decidim supported deliberative processes, proposals, and participatory budgeting, but it lacked the ability to conduct formal voting within its core. Institutions that wanted to run verifiable digital votes had to rely on external or closed-source tools, which often conflicted with the transparency and autonomy values that define civic tech. I was responsible for designing and implementing the core elements that made voting possible directly within Decidim. That included the backend logic, admin flows, participant-facing voting interface, scheduling system, result display, and public traceability. I worked to ensure that the module followed platform conventions, was easy to adopt by cities and organizations, and could operate without introducing unnecessary complexity. This development has already been used in real-world decision-making contexts, such as the Decidim Association’s General Assembly. At the same time, all of this work was published as free and open-source software. I ensured the module was cleanly structured, documented, and extendable—allowing others to build on it across countries and contexts. My role combined technical leadership with product thinking and a deep understanding of how public-sector technology must work: reliably, transparently, and under public control. This nomination reflects both my technical contribution to a key innovation in Decidim and my broader commitment to building open, civic-focused digital infrastructure that can serve millions of people, today and in the future.