Elevate Your Brand. Showcase Your Innovation

Alena Astravukh is a transformative leader in digital marketing, recognized for redefining what’s possible at the intersection of technology, growth, and strategy. With over a decade of high-impact experience across SaaS, B2B, and eCommerce, she’s built a reputation for bold execution, systems-level thinking, and a relentless focus on results.

She leads complex transformations with clarity and conviction — from scaling SEO ecosystems and CRO frameworks to launching AI-powered content architectures that push the boundaries of what marketing can do. Her work doesn’t follow trends — it sets them.

Alena’s track record includes award-winning initiatives across global markets. She has built and led cross-functional teams of up to 25 people, consistently delivering measurable growth in highly competitive sectors. She’s the kind of leader who makes complexity feel navigable — and inspires teams to move fast, think sharp, and build what matters.

Dmytro Balan has emerged as a leader in marketing automation through the creation and successful scaling of ThinkAd — an AI-powered Amazon advertising optimization platform built specifically for small and medium-sized businesses. With years of hands-on experience in Amazon PPC management and a career that spans agencies like Profit Whales and Disqover, Dmytro identified a critical need in the market: affordable, high-impact automation for sellers lacking the expertise or resources to manage complex ad campaigns.

Launched in 2022, ThinkAd addresses this gap by offering an intelligent, user-friendly solution that automates bid adjustments, keyword harvesting, budget allocation, and ad scheduling. It empowers businesses to achieve enterprise-level ad performance without the overhead of large teams or external consultants. Under Dmytro’s leadership, the platform has delivered impressive results: a 25–30% reduction in ACoS, 206% increase in ad-driven revenue, and over 50% improvement in organic rankings for clients such as Handcraft Blends, Brooklyn Botany, and New York Biology.

Dmytro’s strategic approach combines data-driven precision with real-world seller pain points. ThinkAd doesn’t just automate tasks — it creates a seamless feedback loop between ad performance, product visibility, and business growth. His commitment to continuous improvement is evident in ThinkAd’s weekly client reporting system, which includes ad performance analytics, keyword tracking, and stock-to-sales ratios — tools that transform tactical decisions into scalable strategies.

Recognized by the Amazon Ads Partner Network and trusted by over 100 SMBs, Dmytro’s vision has redefined what automation can achieve for e-commerce entrepreneurs. His work stands as a testament to how thoughtful technology can democratize success, helping smaller players thrive in one of the world’s most competitive marketplaces. This nomination acknowledges his innovation, execution, and real-world business impact in the field of marketing automation.

In this case, we provided a promo code with a discount coupon to customers identified by our AI/ML system as high-risk for churn. Our goal was to use deep learning and ML algorithms to pinpoint customers who were likely to discontinue purchases with us and offer them an exclusive discount to incentivize them to stay with Metro.
We conducted an A/B test, which demonstrated with 99.83% probability of being the best variant that offering a discount coupon increases purchases by 7.2% and helps reduce customer churn by up to 10%.
We developed and implemented a specialized AI/ML churn prediction model, trained on real-world data from Metro’s e-commerce CRM system. This model identified users with a 70% probability of churn. We then conducted an A/B test, offering a 15% discount promo code to half of these users while withholding it from the other half. The results confirmed that users who received the promo code were significantly more motivated to make a purchase.
To combat e-commerce churn, we built an AI model analyzing CRM data to predict at-risk customers (70%+ accuracy). Through A/B testing, high-risk users receiving 15% discount codes showed: -Significant conversion lift; -Improved long-term engagement; -Validated predictive model. Proving ML-driven retention works, future optimizations will personalize offers by customer value.

Over the past decade, Yurii Vasenko has become a respected and influential figure in the SEO industry, particularly known for his deep technical expertise, measurable performance outcomes, and ability to translate complex SEO strategies into tangible business growth. With the digital landscape becoming increasingly saturated and algorithmically complex, Yurii carved out a unique position by focusing on technically demanding and performance-driven SEO projects that require both strategic insight and engineering precision.

From 2021 to 2024, Yurii has led multiple high-impact initiatives across two distinct but interrelated domains: (1) managing a portfolio of SEO-driven affiliate platforms that generated over $1.14 million in partner revenue, and (2) providing consulting and execution services for government institutions and industrial enterprises, where he engineered transformative improvements in visibility, conversions, and public reach. At the same time, he contributed to the professional development of the SEO community as the author of “Deep Technical Analysis of a Website: A Manual for SEO Professionals,” widely used among Eastern European practitioners.

The nomination arises from a critical need in today’s increasingly virtual workplace: remote workers, particularly those with ADHD, face unique challenges in maintaining focus and engagement. Empy.ai, led by the nominee, addresses this gap by offering an AI-driven platform that structures meetings, provides real-time focus cues, and tracks engagement for individuals who struggle to stay present in digital environments. This innovation emerged during a pivotal period when remote collaboration became the norm, spotlighting a growing demand for tools that promote inclusivity and productivity. By combining advanced AI with a deep understanding of neurodiversity, the nominee successfully transformed a recognized problem—underrepresented support for ADHD professionals—into a high-impact solution that redefines how remote teams function.

Yang Liu’s nomination arises from her transformative leadership in China’s rapidly evolving children’s physical education sector. She joined iKidFit in 2015 as a founding team member when the company was a single-classroom startup with limited market visibility. Over the next eight years, she played a pivotal role in turning it into China’s leading children’s fitness education brand, growing it to over 400 chain stores nationwide and helping the company achieve listing on the New Third Board.
Her achievements occurred during a period of dramatic shifts in both consumer behavior and digital marketing. The younger generation of parents demanded more personalized, high-quality services, while traditional education marketing methods were being disrupted by platforms like Douyin (TikTok China). Within this context, Yang Liu not only scaled operations and standardized franchise systems across the country but also successfully led a digital transformation that positioned iKidFit as a benchmark case for livestream e-commerce in the education sector.
Her ability to integrate user insights, brand storytelling, and tech-enabled marketing solutions allowed iKidFit to thrive in a highly competitive and regulated industry — even during challenges like the COVID-19 pandemic. Her efforts directly impacted both B2C growth and B2B training systems, making her a standout leader worthy of global recognition.

Denis Nikolaev is a lead project manager at Headhunter Co. Ltd. (hh.ru), the largest recruitment platform in Eastern Europe. With over 8 years of experience in digital communications and HR technology, he specializes in building scalable solutions across high-impact product environments. In 2024, Denis led the launch of browser-based voice calls on hh.ru — a first in the regional market — enabling real-time employer-candidate communication with integrated analytics. His work has set new industry standards and is now being adapted for platforms across Central Asia. Denis is also a certified Agile trainer, mentor, and speaker in the PM community.

Natalia Maximova’s professional journey stands as a benchmark for what strategic digital leadership can achieve in today’s fast-moving market. With a career defined by precision, creativity, and a performance-first mindset, Natalia has redefined customer engagement, retention, and sales growth within the e-commerce sector.

As Founder and Chief Commercial Officer of a premium direct-to-consumer audio equipment brand, Natalia led a transformation that resulted in a staggering increase in revenue—from just $4,500 in 2022 to $3.38 million in 2024. Her approach blends deep customer insight with highly targeted performance marketing strategies, using advanced analytics, personalized funnels, and mobile-first UX to drive acquisition and lifetime value. Her work is characterized by discipline, experimentation, and consistent optimization, backed by a clear vision of digital growth.

Beyond execution, Natalia plays a central role in shaping brand identity and strategic positioning. She has built a loyal customer base through thoughtful storytelling, superior digital service, and intelligent use of owned and paid media. Her impact is measurable not only in revenue but in sustained brand equity, customer satisfaction, and operational efficiency.

Natalia’s application impressed the jury with its clarity, results, and strategic coherence. She embodies what the ECDMA Global Awards celebrate: measurable excellence, innovation, and leadership in digital marketing.

Palina Litvinkovich stands as a model of modern leadership in strategic growth and client delivery across the global digital and IT services landscape. Throughout her career, she has exemplified not only operational excellence but also the ability to build and scale teams, processes, and client relationships that deliver sustainable results for both agencies and clients across the U.S., EU, and CIS regions.
At Yellow LLC, where Palina served as Unit Head and Project & Delivery Manager until the end of 2023, her leadership drove the delivery of over 20 international projects in highly competitive markets. She unified and mentored a diverse team of 30+ professionals, introducing standardized delivery, BA, and communication frameworks that quickly became benchmarks for the company’s operations. Through her initiatives, project delivery times dropped by 35%, project profitability rose to 45%, and client satisfaction climbed by 20%. Her commitment to quality and transparency resulted in a remarkable 90% client retention rate—a direct testament to her ability to blend operational rigor with customer-centric thinking. Palina further institutionalized her impact by launching scalable onboarding, collaboration, and project health monitoring systems, ensuring knowledge continuity and rapid integration for new managers.
Her earlier work at Innowise Group revealed Palina’s talent for bridging business development with delivery execution. She pioneered presale processes and modular RFP templates that accelerated team responses by 50%, while her approach to cross-team alignment led to a 30% increase in new client acquisitions within a single year. These accomplishments highlight her foresight in connecting operational and commercial strategies—a rare skill set that has benefitted every organization she’s led.
Since late 2024, Palina has continued to advance the discipline of client delivery at Comrade Digital Marketing Agency and as Co-Founder & CEO of Okeen. At Comrade, she manages complex U.S.-based client accounts, upholding high retention rates and orchestrating seamless coordination between sales, delivery, and creative teams. At Okeen, she architected the entire delivery model from the ground up: from designing agile project workflows to implementing onboarding frameworks. Her continuous improvement culture—driven by retrospectives, feedback loops, and knowledge sharing—has directly elevated both team productivity and client outcomes.
Beyond operational achievements, Palina is known for her commitment to mentorship, resilience in crisis management, and ability to turn feedback into lasting organizational improvements. She is recognized as a Senior Member of the E-Commerce & Digital Marketing Association (ECDMA) for her leadership in process design and cross-border team management.

As Director of Marketing at Halyk Insurance, Damir Zholeuov led a bold digital transformation that redefined how insurance products are marketed and delivered in Kazakhstan. His standout initiative—Halyk KASKO—was not only a product launch, but a strategic overhaul of the entire customer journey. Under his leadership, KASKO evolved into a fully digital experience: from vehicle inspection via video to online policy issuance and AI-powered damage assessment. These innovations turned a once lengthy, offline process into a seamless online service completed in minutes.

Backed by deep market research, a new positioning strategy, and a streamlined product offering, Damir’s work resulted in a 20x increase in KASKO sales—growing from 4.5 million to 175 million KZT in just one year. He doubled digital sales share, tripled conversion through direct channels, and implemented a loyalty program that raised retention from 65% to 80%. Campaigns featuring influencers and automotive bloggers helped raise national awareness of voluntary auto insurance, a product historically unfamiliar to many.

Damir’s contributions extend beyond insurance: he previously managed large-scale digital growth at Halyk Bank, launched lifestyle platforms like Halyk Market and Halyk Travel, and oversaw campaigns reaching over 5,500 schools. His results-driven, human-focused approach marks him as a true digital marketing leader for the region.

For the last 10 years pharmaceutical industry is shifting from traditional way of promotion through medical reps to consumer oriented channels – offline and online media. But in general there is lack of understanding how to connect business and marketing needs with media KPIs and what goals we need to focus on with the media agency.
Mostly Eurasia countries are not so developed within media buying and are based on agency recommendations who mostly work with FMCG companies. But pharmaceutical market sometimes follows FMCG rules with pharma specific points.

I’ve developed regional approach for media planning (both offline and online) that was used for each brand in media in Eurasia region.
We have 120 brands in promo and the approach decreased time of briefing, strategy preparation and helps us to check the acceptance of the planning.

After that global teams also moved to this approach

Kateryna Orlova is a UX/UI Designer and Design Systems Lead specializing in SaaS platforms, enterprise product interfaces, and scalable digital ecosystems. She currently works with Yourco in Chicago, where she leads UX strategy, information architecture, and system-based product design across multi-product environments. Her expertise integrates user-centered design with business growth objectives, enabling faster client delivery and clearer enterprise product positioning.

Kateryna is recognized for building structured, token-based design systems that unify visual language, reusable components, and modular layouts into cohesive, scalable frameworks. Her work focuses on reducing design-to-development friction, accelerating go-to-market execution, and transforming complex product ecosystems into intuitive, growth-oriented user experiences. She represents a new generation of design leaders who position UX as a strategic infrastructure for sustainable product growth and long-term business scalability.

The development of the program “Snapshot Testing for UI Consistency in SwiftUI and UIKit” is officially protected by patent No. 2025610028, registered with the Federal Service for Intellectual Property (Rospatent). It was created in response to the increasing demand for high-quality user interfaces in mobile applications and is designed for free use. This tool ensures high accuracy and automation of the UI testing process, minimizing display errors across various devices. My goal is to make a significant contribution to the industry by providing iOS developers with an accessible and efficient tool that meets modern quality standards and helps to raise them even further.
“Snapshot Testing for UI Consistency in SwiftUI and UIKit” Project Objectives: Provide automated and highly accurate testing of user interfaces for iOS applications. Simplify interface development for various devices and screen orientations. Minimize display errors and improve the visual consistency of interfaces. Project Description: The program is designed for automated testing of user interfaces in iOS applications. It leverages the Snapshot Testing approach to compare visual changes in the interface with pre-saved reference images. This helps developers quickly detect unintended changes and maintain the visual quality of their applications. Key components of the program: Core Module – SnapshotTestCase.swift: Defines the required device and OS version for testing. Configures the visual comparison tool (ksdiff) and disables animations for stable testing. Array+Images.swift Module: Extends arrays to work with snapshot testing strategies. Supports precision and subpixel threshold settings for image comparison. SnapshotTesting+Extensions.swift Module: Adds functionality for testing SwiftUI and UIKit components. Includes methods to test across various devices and configurations. UITraitCollection+Extensions.swift Module: Provides predefined configurations for different iPhone models, including screen orientations. Technical Features: Programming Language: Swift. Frameworks: SwiftUI, UIKit. Testing Type: Snapshot Testing. Devices: Supports iPhones (including various models), iPads, and different screen orientations. Flexibility: Customizable precision parameters and device configurations. Key Benefits: Automated Testing: Reduces manual effort and minimizes human errors. Supports cross-platform solutions for interface testing. Flexibility and Precision: Configurable testing parameters, such as pixel precision and screen sizes. Supports multiple device configurations. Accelerated Development: Identifies errors in the early stages, reducing the time to release updates. Simplifies application maintenance through precise change control. Compliance with Modern Standards: Aligns with Apple guidelines. Utilizes modern technologies like SwiftUI. Implementation Results: Reduced development time by 40%. Increased visual consistency of interfaces to 95%. Improved user ratings for applications utilizing the technology. Accelerated update release cycles and enhanced interface stability. Uniqueness: The project is protected by a patent (No. 2025610028) and offers an innovative approach to user interface testing, making it an indispensable tool for iOS developers. Future Goals: Expand the functionality of the program. Integrate with additional CI/CD tools. Promote the project among developers for widespread industry adoption.

Evgeniia Sonts is a seasoned PR expert, entrepreneur, and consultant with over 25 years of experience in strategic communications and personal branding. She is the founder of the PR agency ApPRove, which specializes in international promotion and personal brand development for business owners and creative professionals.

Eugeniia Sonts exemplifies a professional who combines deep expertise in PR with personal charisma and an active life stance. Her approach to building personal brands and international promotion makes her a sought-after expert in her field.

Articles about her clients have been published in leading international media such as Forbes, Yahoo Finance, and others. Throughout her career, Evgeniia has helped more than 500 entrepreneurs develop their personal brands, win prestigious awards, and build strong international reputations.

Semen Semochkin is a seasoned content marketing leader with a strong editorial background shaped at top-tier digital agencies. He honed his craft at the prestigious Bureau Gorbunov, a renowned digital design and editorial studio, where he led innovative publishing projects and upheld high standards of content excellence. Building on this foundation, he transitioned to the marketing technology sector, taking on the role of Editor-in-Chief at Mindbox in 2019. In this capacity, Semochkin transformed a modest corporate blog into a powerhouse content platform that became integral to Mindbox’s business strategy. This context of blending editorial rigor with marketing objectives set the stage for his achievements: by the end of his Mindbox tenure in 2023, the company’s online journal was not just a communications channel, but a key revenue driver and community hub. Now, as a content leader at Maestra (a marketing platform for e-commerce), he continues to apply his content marketing expertise to drive engagement and showcase the value of technology through storytelling. This nomination recognizes the unique circumstances of his career trajectory – from editorial innovation to content marketing excellence – and the way Semochkin has leveraged content to achieve outstanding business outcomes in recent years.

Alexey Kalmykov, known globally as Alex Bobl, is a trailblazer in digital publishing, content distribution, and online e-commerce strategy. As the Founder and CEO of Magic Dome Books, he has transformed independent publishing into a scalable, multimillion-dollar digital enterprise. Over the past three years, he has expanded his publishing operations internationally, developed high-impact content monetization models, and leveraged platform-driven e-commerce strategies to dominate niche literary markets. His leadership has directly contributed to Magic Dome Books’ position as a market leader in multilingual digital publishing and audiobook production.
Revenue Growth & Market Expansion: In 2022-2024, Aleksey doubled Magic Dome Books’ revenue, expanding its presence in Germany, the U.S., France, Spain, and South Korea through strategic partnerships with Amazon Kindle, Audible GmbH, Tantor Media, and Dreamscape. Audiobook Market Penetration: Successfully launched audiobook production in German, partnering with six professional narrators, and secured exclusive distribution deals with Audible GmbH, ensuring top-charting audiobook sales. Global Publishing & Content Localization: Maintains active contracts with 45 professional translators, ensuring efficient content adaptation across multiple languages and sustaining a 50% market share in the European LitRPG segment. E-Commerce-Driven Publishing Strategy: Leveraged SEO, platform-driven ranking algorithms, and data-driven marketing to maintain a consistent presence in Amazon Kindle’s bestseller categories for niche genres, positioning Magic Dome Books as a leading global independent publisher. Editorial & Production Leadership: Structured two specialized editorial teams dedicated to literary publishing and audiobook production, enhancing content quality, scalability, and monetization strategies.

Creating an IT School: steps to reach educational horizons In a world where information technologies are rapidly developing, the importance of education in this field cannot be overestimated. The idea of creating an IT School was proposed by the PR team, as well as by Karapet Hakobyan, an experienced web developer from DataArt. His more than ten years of experience became the basis for creating this unique educational program aimed at helping new professionals eventually expand their technical knowledge and skills. As part of DataArt’s commitment to education and empowerment, the QA for the Women of Artsakh program provided women who were forcibly displaced from their homes in Artsakh with an opportunity to gain valuable IT skills. Through hands-on training and mentorship, participants learned the fundamentals of Quality Assurance (QA), helping them transition into the tech industry and rebuild their professional paths. The program not only equipped them with technical knowledge but also fostered resilience and new career opportunities in a supportive community. Classes are held twice a week, allowing participants to balance their studies with other responsibilities. The focus is on the offline format, which creates an opportunity for face-to-face interaction between instructors and students. This approach promotes better learning and allows for a friendly classroom atmosphere. Each course has specific requirements, which makes learning more structured and effective. A basic knowledge of English is a prerequisite for admission. This is a crucial factor, given that most modern technologies and resources are available in this language. Thus, IT School participants not only gain technical knowledge, but also develop their international communication skills. The project focuses on the creation of QA School for Artsakh Women, a course specifically aimed at supporting the socially vulnerable group of “Artsakh women”. This course has been designed to help women who find themselves in difficult circumstances and provides them with new opportunities for employment and professional development. QA School for Artsakh Women provides access to training in the field of software quality assurance, which opens new horizons for the participants in the IT field. The training is on the same terms as other courses: free of charge and in a convenient format, making it even more accessible to the target audience. Supporting socially vulnerable groups in such difficult times is an important aspect of IT School’s work, which emphasizes the importance of social responsibility of educational initiatives. In addition, the project was made possible thanks to a highly qualified team of organizers and marketing specialists ready to take care of recruiting participants and promoting the program. It is also important to note the presence of a senior staff member who shares their experience and supports students throughout the program. IT School has become not just an educational project, but a real platform for creating communities where people can share experiences and inspiration. This project aims to create a new generation of professionals capable of making a positive contribution to the world of technology. Thanks to the commitment of the organizers, the inspiration of the mentors and the participants’ desire to learn, IT School has turned into a significant event in the educational space. Thus, we take pride in the impact of our IT School programs, which provide hands-on education, career opportunities and industry-relevant skills to aspiring tech professionals. By equipping participants with essential knowledge and connecting them with mentors, we help shape future IT specialists and foster growth in the tech ecosystem. We look forward to achieving even greater successes and contributing to the advancement of the industry.

Over the past three years, I have made a significant impact in digital marketing, personal branding, and content creation, helping creators and business owners build strong digital presences. My expertise has been recognized internationally, leading to jury positions at prestigious awards, including ECDMA Global Awards and Armenia Digital Awards.

I have worked with many successful creators and entrepreneurs, including Angela Pearl, a well-known international celebrity, global awards winner “WIBA AWARDS”^ frequent guest at events like the Cannes Film Festival. I contributed to the development of her personal brand on the international market, enhancing her visibility and positioning.

Beyond individual collaborations, I am a member of professional marketing associations and guilds in Russia (“Guild of Marketers” and “RASO”), where experts are selected based on their industry contributions. My work spans across personal branding, social media marketing, and content strategy, impacting thousands of professionals and businesses.

My book, “How to Become a Content Creator and Build a Personal Brand”, became a #1 Amazon bestseller in Global Marketing and E-Commerce, further solidifying my authority in the field. Through my blog, I have built an engaged audience of over 11,000 followers, sharing insights on branding, content marketing, and social media strategies. My marketing campaigns have reached millions, driving engagement and business growth for my clients and collaborations.

Developed by Alena Astravukh and her team, Backlinks360 is revolutionizing SEO by solving a looming challenge: fragmented, inefficient backlink management. This cutting-edge SaaS platform centralizes, automates, and optimizes backlink tracking and reporting, eliminating manual SEO professional and agency work. Streamlining workflows and enhancing agency-client collaboration, Backlinks360 introduces a brand-new communication strategy allowing clients to receive and approve potential backlink opportunities. With its real-time insights, Backlinks360 boosts efficiency, improves rankings. It’s a game-changer in digital marketing that frees up businesses to focus on strategy rather than tedious link management.
The Challenge
Backlinks are a SEO staple, yet professionals face several related challenges including:
Disorganized Link Tracking: Spreadsheets create inefficiencies and increase the risk of lost data.
Inconsistent Client Reporting: Agencies lack streamlined tools to efficiently generate branded, professional-quality reports.
Limited Accessibility: High-cost SEO tools make advanced backlink management inaccessible to freelancers and small businesses.
Ineffective Monitoring: Existing platforms lack real-time link status updates, leading to missed opportunities and diminished SEO performance.

So much more than just a software tool, Backlinks360 represents a revolutionary SEO link management shift. More specifically, the platform:
Eliminates Operational Bottlenecks
Reduces manual tracking and reporting time so SEO professionals can focus on higher-value tasks
Enhances SEO Data Transparency
Provides real-time insights that strengthen client trust and campaign accountability
Democratizes Advanced SEO Tools
Removes financial barriers, making enterprise-grade backlink management accessible to freelancers, agencies, and corporations alike
Improves SEO Efficiency & ROI
Helps teams detect issues faster, optimize strategies, and improve search rankings—all without additional staff or the need to outsource
Provides Full Backlink Investment Visibility
Allows SEO teams to track and manage only the approved backlinks they pay for, ensuring greater transparency, smarter budget allocation, and more strategic collaboration with agencies.

Proven Success: Client Testimonial
SOFTSWISS SEO Team Lead Nikita Trutsko speaks to the proven impact of Backlinks360:
“With Backlinks360, our team has finally found a solution that streamlines every aspect of link tracking and management. The centralized dashboard, real-time monitoring, and automated reporting have saved us countless hours of manual work. The ability to generate professional, branded reports has improved transparency and enhanced stakeholder communication. Unlike expensive competitors, Backlinks360 provides a straightforward, scalable, and cost-efficient experience. This tool isn’t just a convenience—it’s a game-changer.”

Vladimir Kochnev’s nomination for E-Commerce Leader of the Year at the ECDMA Global Awards is a recognition of his exceptional achievements in e-commerce brand development, Amazon marketplace strategy, and digital business scaling. As the CEO of Purus Manufacturing, he has built a thriving herbal supplement empire, transforming an initial investment into a multi-million-dollar business while pioneering new approaches to product development, operational efficiency, and customer engagement. In just four years, Vladimir has launched and scaled multiple high-performing e-commerce brands, including Herbamama and Forever Puppy, generating over $53.2 million in revenue and amassing 102,000+ Amazon reviews—a testament to customer trust and brand loyalty. His ability to identify untapped market segments, leverage data-driven marketing strategies, and implement cutting-edge operational processes has established him as a leader in the competitive digital commerce space. Beyond financial success, Vladimir has revolutionized e-commerce product development, introducing 819+ unique herbal supplements tailored to evolving consumer health needs. His strategic expansion of manufacturing facilities from a single 2,500 sq. ft. warehouse to six totaling 15,000 sq. ft. showcases his visionary approach to scaling operations, ensuring sustainable growth and supply chain optimization. Vladimir’s leadership extends beyond his own brands—he is a recognized thought leader in the e-commerce industry, regularly sharing insights through workshops, educational content, and media contributions in Forbes, The Wall Street Journal, USA Today, and the Los Angeles Times. His commitment to mentorship and knowledge-sharing has empowered countless entrepreneurs and e-commerce professionals to succeed in the digital marketplace.

The nominee demonstrated exceptional PR leadership during an annual partner conference attended by 500 top executives. A severe storm caused multiple power outages, plunging the event into darkness. Instead of disruption, the nominee kept the event running, ensuring speakers continued, using flashlights, and maintaining engagement. This crisis management not only preserved the conference’s success but also reinforced trust, leading to new business deals signed on-site.

Over the past two years, the nominee has consistently demonstrated excellence in PR and strategic communications, achieving measurable results:

Enhanced brand recognition by strengthening the company’s reputation among key industry players.
Secured new business opportunities, turning high-stakes events into platforms for successful deal-making.
Mastered crisis communication, transforming unforeseen challenges into moments that reinforced trust and reliability.
Through innovative PR strategies, adaptability, and bold leadership, the nominee has elevated the company’s public perception, built long-term partnerships, and showcased PR as a driving force for business success.

Kateryna Roh is a digital marketing and e-commerce expert with more than five years of experience in performance marketing. She specializes in managing and scaling advertising campaigns aimed at improving the efficiency of digital channels and achieving measurable business results, including work with Google Ads (Search, Display, Shopping, Video, Performance Max), Meta Facebook & Instagram (Prospecting, Retargeting, Catalog Sales, Shopping), and Programmatic media (Display, CTV, Video, Audio).
Her professional practice is grounded in an analytical and strategic data-driven approach, using modern advertising tools to systematically optimize marketing investments with a focus on KPI achievement and sustainable business profitability. A creative problem-solving mindset and full-funnel conversion support play a key role in her work with clients. Kateryna acts not only as an expert in campaign execution but also as a mentor to business owners in leveraging advertising tools effectively. This working model enables scalable budget growth while improving core performance metrics.
In 2023, Kateryna received the Ukrainian Business Award in the category “Outstanding Expert in Digital Marketing and E-commerce.”

In the rapidly evolving digital market, our company recognized the need to rethink traditional customer acquisition and communication channels. Facing increasing competition and ever-changing client expectations, Sergey Sukhov, AdQuantum’s CBDO and the nominee for Digital Marketing Leader of the Year spearheaded a strategic transformation. He was the driving force in implementing cross-functional solutions across departments and enhancing the company’s visibility and transparency with clients. This not only strengthened our brand presence both online and offline but also fostered a new data-driven decision-making culture within the team, improving our approach to both new and existing partnerships.

Key Highlights:

• Established partnerships with Meta, Google, Moloco, RevenueCat, Adapty, FunnelFox, Snapchat, and TikTok as a Creative Exchange Partner
• Earned certifications from Google, Meta, Moloco, Adjust, and AppsFlyer
• The Business Development team attended 20 conferences across North America and Europe in 2024 to build partnerships and increase brand awareness. Our conference presence is now expanding to South America
• Acquired 108 new clients in 2024
• Company headcount grew by 20% over the past year which partially was the result of increased brand awareness
• Has successfully launched a series of events organized by AdQuantum across Europe, either independently or in collaboration with partners. So far, we have hosted seven major events—three in Limassol, two in Vilnius, one in Warsaw, and one in London.

Social Media Marketing Campaign: launching a new strategy for the company’s new account Digital platform of the Campaign: Instagram About the agency: KIOSKO is a global digital agency that excels in social media marketing for exceptional businesses throughout Russia, the CIS, and now the United States. The agency boasts a diverse portfolio of clients, including Michelin-starred chefs, major international restaurant groups, television networks, top-tier recruitment agencies, and influential bloggers with vast audiences. With over ten years in the industry, KIOSKO has established a reputation for delivering customized strategies tailored to the unique needs of each client, guiding them through all phases of execution. This expertise has led numerous prestigious brands to choose KIOSKO over larger, more recognizable firms. Specializing in the creation and implementation of highly effective social media marketing strategies, KIOSKO consistently achieves fast results within tight deadlines, further solidifying its standing as an industry leader. Client: ManpowerGroup (Russia) About the client: ManpowerGroup stands as a global leader in workforce solutions, dedicated to helping organizations navigate the rapidly evolving world of work. By offering expert services in talent sourcing, assessment, development, and management, ManpowerGroup enables companies to transform and achieve lasting success. At the same time, the company connects millions of individuals to meaningful and sustainable employment opportunities, empowering them to thrive in their careers and personal lives. Through its innovative approach, ManpowerGroup shapes the future of work, creating positive outcomes for both businesses and people across the globe. Key Campaign Challenges: The task involved designing and executing a comprehensive SMM growth strategy for a newly launched company’s account in Instagram (with fewer than 100 followers) exhibiting critically low engagement levels. The strategy needed to address the client’s primary objectives, which included:

• Achieving significant audience reach
• No budget for paid promotion, focusing solely on content marketing
• Creating a distinct and visually cohesive brand identity across the account

The collaboration between GoMining and AdQuantum has played a crucial role in the app’s growth and market expansion. The primary goal was to grow the active paying user base within the app and run campaigns worldwide to reach a global audience. AdQuantum assisted GoMining by optimizing top traffic sources, generating high-quality traffic, and achieving significant results.

During the five months of collaboration, AdQuantum generated over 350,000 registrations for GoMining, leveraging various traffic sources such as Unity Ads, Moloco, Google UAC, Meta, and ironSource. The partnership delivered impressive results, including a ROAS of 646.04% during the initial campaign period.

By integrating advanced advertising techniques, AdQuantum has transformed GoMining into one of the leading platforms for Bitcoin mining. AdQuantum’s remarkable success in promoting GoMining makes it a strong contender for the ECDMA Global Awards.