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KIOSKO is a standout nominee for Best Social Media Agency, renowned for its strategic creativity, measurable results, and deep expertise in digital storytelling. With over a decade of experience, KIOSKO has managed more than 150 social media accounts and successfully implemented over 70 comprehensive strategies, demonstrating a consistent track record of excellence in social media marketing.

Founded in 2014, KIOSKO specializes in developing and executing multichannel social media marketing (SMM) strategies that deliver rapid and quantifiable outcomes. Their services encompass SMM strategy development, tailored content creation—including text, video, and photography—and thorough consulting and audits to evaluate and enhance brand presence across social platforms. ​

Developed by Alena Astravukh and her team, Backlinks360 is revolutionizing SEO by solving a looming challenge: fragmented, inefficient backlink management. This cutting-edge SaaS platform centralizes, automates, and optimizes backlink tracking and reporting, eliminating manual SEO professional and agency work. Streamlining workflows and enhancing agency-client collaboration, Backlinks360 introduces a brand-new communication strategy allowing clients to receive and approve potential backlink opportunities. With its real-time insights, Backlinks360 boosts efficiency, improves rankings. It’s a game-changer in digital marketing that frees up businesses to focus on strategy rather than tedious link management.
The Challenge
Backlinks are a SEO staple, yet professionals face several related challenges including:
Disorganized Link Tracking: Spreadsheets create inefficiencies and increase the risk of lost data.
Inconsistent Client Reporting: Agencies lack streamlined tools to efficiently generate branded, professional-quality reports.
Limited Accessibility: High-cost SEO tools make advanced backlink management inaccessible to freelancers and small businesses.
Ineffective Monitoring: Existing platforms lack real-time link status updates, leading to missed opportunities and diminished SEO performance.

So much more than just a software tool, Backlinks360 represents a revolutionary SEO link management shift. More specifically, the platform:
Eliminates Operational Bottlenecks
Reduces manual tracking and reporting time so SEO professionals can focus on higher-value tasks
Enhances SEO Data Transparency
Provides real-time insights that strengthen client trust and campaign accountability
Democratizes Advanced SEO Tools
Removes financial barriers, making enterprise-grade backlink management accessible to freelancers, agencies, and corporations alike
Improves SEO Efficiency & ROI
Helps teams detect issues faster, optimize strategies, and improve search rankings—all without additional staff or the need to outsource
Provides Full Backlink Investment Visibility
Allows SEO teams to track and manage only the approved backlinks they pay for, ensuring greater transparency, smarter budget allocation, and more strategic collaboration with agencies.

Proven Success: Client Testimonial
SOFTSWISS SEO Team Lead Nikita Trutsko speaks to the proven impact of Backlinks360:
“With Backlinks360, our team has finally found a solution that streamlines every aspect of link tracking and management. The centralized dashboard, real-time monitoring, and automated reporting have saved us countless hours of manual work. The ability to generate professional, branded reports has improved transparency and enhanced stakeholder communication. Unlike expensive competitors, Backlinks360 provides a straightforward, scalable, and cost-efficient experience. This tool isn’t just a convenience—it’s a game-changer.”

Before this project, VTB clients could only check and update their personal data in person at a bank branch. Remote modifications were impossible due to high fraud risks, internal security concerns, and the lack of secure digital interfaces for customer interactions. However, the growth of digital services and the rise of fraud schemes involving identity theft required a secure and reliable solution for remote data management. The primary goal of the project was to create a system that would allow clients to verify and update their personal data remotely while minimizing the risk of unauthorized access and manipulation by fraudsters. To achieve this, the bank integrated its systems with the national digital profile via state services such as ESIA and SMEV. The use of National ID ensures secure identity verification through official government sources, preventing fraudsters from making unauthorized changes. Now, any update to personal data requires additional authentication through state services, significantly enhancing security. The project not only improved client access to their personal data but also significantly reduced fraud risks. When applying for a loan, mortgage, account, or bank card, the system automatically verifies client data against government records. Additionally, built-in regulatory compliance checks and interdepartmental data exchange detect suspicious activity and prevent fraudulent data modifications. The key innovation of this project is the ability to securely update personal data remotely without compromising security. By leveraging National ID, the bank ensures that it always works with accurate and verified client information, protecting customers from fraud and financial crimes. This initiative has strengthened cybersecurity and set a new standard for secure digital identity management in banking.

Creating an IT School: steps to reach educational horizons In a world where information technologies are rapidly developing, the importance of education in this field cannot be overestimated. The idea of creating an IT School was proposed by the PR team, as well as by Karapet Hakobyan, an experienced web developer from DataArt. His more than ten years of experience became the basis for creating this unique educational program aimed at helping new professionals eventually expand their technical knowledge and skills. As part of DataArt’s commitment to education and empowerment, the QA for the Women of Artsakh program provided women who were forcibly displaced from their homes in Artsakh with an opportunity to gain valuable IT skills. Through hands-on training and mentorship, participants learned the fundamentals of Quality Assurance (QA), helping them transition into the tech industry and rebuild their professional paths. The program not only equipped them with technical knowledge but also fostered resilience and new career opportunities in a supportive community. Classes are held twice a week, allowing participants to balance their studies with other responsibilities. The focus is on the offline format, which creates an opportunity for face-to-face interaction between instructors and students. This approach promotes better learning and allows for a friendly classroom atmosphere. Each course has specific requirements, which makes learning more structured and effective. A basic knowledge of English is a prerequisite for admission. This is a crucial factor, given that most modern technologies and resources are available in this language. Thus, IT School participants not only gain technical knowledge, but also develop their international communication skills. The project focuses on the creation of QA School for Artsakh Women, a course specifically aimed at supporting the socially vulnerable group of “Artsakh women”. This course has been designed to help women who find themselves in difficult circumstances and provides them with new opportunities for employment and professional development. QA School for Artsakh Women provides access to training in the field of software quality assurance, which opens new horizons for the participants in the IT field. The training is on the same terms as other courses: free of charge and in a convenient format, making it even more accessible to the target audience. Supporting socially vulnerable groups in such difficult times is an important aspect of IT School’s work, which emphasizes the importance of social responsibility of educational initiatives. In addition, the project was made possible thanks to a highly qualified team of organizers and marketing specialists ready to take care of recruiting participants and promoting the program. It is also important to note the presence of a senior staff member who shares their experience and supports students throughout the program. IT School has become not just an educational project, but a real platform for creating communities where people can share experiences and inspiration. This project aims to create a new generation of professionals capable of making a positive contribution to the world of technology. Thanks to the commitment of the organizers, the inspiration of the mentors and the participants’ desire to learn, IT School has turned into a significant event in the educational space. Thus, we take pride in the impact of our IT School programs, which provide hands-on education, career opportunities and industry-relevant skills to aspiring tech professionals. By equipping participants with essential knowledge and connecting them with mentors, we help shape future IT specialists and foster growth in the tech ecosystem. We look forward to achieving even greater successes and contributing to the advancement of the industry.

Metro 2.0 is a strategic initiative by METRO to transform its offline retail strengths—such as personalized recommendations, volume-based discounts (BMPL), and social proof—into a successful online business model. This digital transformation enhances the data-driven approach with AL/ML learning & AB testing improves customer experience, increases sales, and strengthens brand loyalty.

Results:
-A 4.17% increase in purchases and 3.02% higher revenue among new users exposed to private label brands recommendations.

BMPL Impact:
-1.65% increase in average order size;
-3.81% growth in purchase volume.

2.5% more purchases and 3.58% higher ARPU (average revenue per user) with social proof tactics.
10% less churn.

First-Impression Advantage: New users unfamiliar with METRO’s assortment discovered own brands organically, reducing reliance on external marketing.
Higher Margins: Private label & BMPL products typically yield better profitability than third-party brands.
Trust Over Information: Prioritized peer validation (reviews) over technical details, aligning with how users make decision.

Metro 2.0 is a digital transformation initiative that bridges METRO’s offline strengths—private label appeal, bulk discounts (BMPL), and trust-building—into online retail:
+4.17% Metro brand sales lift among new users
+1.65% larger baskets via BMPL
+3.58% ARPU growth
Key innovations include cross-category discovery, volume-based discounts, and social proofs. The results highlight METRO’s ability to digitize wholesale advantages while enhancing margins and loyalty.

Founded and led by Denys Malakhov, WEB STUDIO DM LLC has grown from a boutique development firm into an international digital powerhouse specializing in SEO, custom web development, and digital performance optimization. With headquarters in Sunny Isles Beach, Florida, and a global client base, the company has consistently demonstrated high-level technical proficiency, business innovation, and strategic clarity.

The agency’s application stood out for its clear metrics-driven results and sustained growth over the past decade. From 2011 to 2016, Denys honed his craft as a freelancer on high-profile projects — including work for beauty retail giant ILE DE BEAUTE — before establishing WEB STUDIO DM LLC in 2016. Under his leadership, the agency has grown steadily, with a 40% increase in clients and a 20% rise in average deal size since 2020.

What distinguishes WEB STUDIO DM LLC is its deep integration of SEO into broader development and business goals. Malakhov’s decision to implement automated project workflows, CRM-based tracking, and predictive QA systems led to a 30% drop in post-launch revisions and a dramatic reduction in turnaround times — now averaging just 1.8 months per project. With referral clients making up half of all new business and a client return rate of 35%, the company’s results speak to a rare combination of trust, expertise, and service quality.

WEB STUDIO DM LLC’s submission reflects a forward-thinking, methodical approach to SEO — not as a standalone function, but as a core driver of digital success.

Make it Real! is a unique community that brings together leaders and professionals from the digital and marketing industries.

In an era oversaturated with formal events, we have created a space for genuine connections — where ideas turn into projects and acquaintances grow into real partnerships.
We unite participants from leading advertising agencies, banks, FMCG companies, tech startups, and major manufacturers.
We are not bound by contracts or shared employers — we are united by values: a drive for growth, a willingness to support one another, and a passion for moving the industry forward together.
Make it Real! is more than just a meetup

Make it Real! is proof that the future of the industry belongs to real human connections.”,”Since 2022, Make it Real! has hosted over 50 events in Armenia, becoming one of the most recognized platforms for networking and professional development in the digital community.
All events are held in Russian, creating a welcoming space for professionals from different countries to connect and grow.
We originally started as a community for expat marketers — and today, Make it Real! unites not only expatriates but also a growing number of local Armenian professionals and international participants from across the region.

Our lineup includes:
⏺ the first Russian-language marketing hackathon in Armenia,
⏺ 18 meetups on current digital topics,
⏺ 8 large-scale lectures by industry speakers,
⏺ a Digital StandUp show,
⏺ and 20 networking brunches.

Each Make it Real! event is not just about speaker sessions. Every gathering has its own theme and a unique networking format:
🎴 card games for structured introductions,
💬 dynamic chat discussions,
🧠 team quizzes during session breaks,
🤖 interactive engagement through a Telegram bot,
🤝 and dedicated business networking sessions.

We actively develop partnerships, having organized events together with leading IT companies and collaborated with Armenia’s largest HR event — Career City Fest.

Our events have attracted speakers and participants not only from Armenia but also from Georgia, various Asian countries, and Europe, giving Make it Real! an increasingly international reach.

Within our community, we’ve also launched special interest clubs:
🎾 squash,
🎲 board games,
📚 and a bilingual book club focused on cultural diversity (in Russian and English).

Today, Make it Real! brings together over 500 engaged community members.
We help participants discover new career paths, launch collaborative projects, and build meaningful professional relationships that truly transform their lives and careers.
With a growing organizing committee, we continue to expand and strengthen our impact on the professional landscape.
Our meetups are often informally called “”the trendiest events in Yerevan’s digital scene.”,”Strategies we employed:

а) A clear focus on core values:
From the very beginning, we built the community around support, knowledge sharing, and real networking — not around formal speeches or status.

b) A customized approach to every event:
Each event has a unique theme and a dedicated networking mechanic: from card games and dynamic chats to team quizzes, interactive Telegram bots, and structured business networking sessions. This keeps every gathering engaging and fresh.

c) Building a high-quality audience:
We attracted participants through personal recommendations, partnerships with IT companies, and collaborations with major events such as Career City Fest.

d) Integrating international expertise:
We welcomed speakers and participants not only from Armenia but also from Russia, Georgia, various Asian countries, and Europe, expanding the community’s global reach.

e) Maintaining strong community engagement:
We created internal clubs for squash, board games, and a bilingual book club, ensuring that the community thrives not only during events but between them.

Why our achievements stand out:

1. Every event is built around genuine engagement, not passive listening.

2. Each gathering has its own unique concept and networking experience.

3. We have created a space where participants feel part of a vibrant, supportive community.

4. In just a short time, we evolved from a small expat-focused group into one of the most dynamic international digital communities in Armenia.

5. Our participants naturally become ambassadors for the community, fueling organic growth and long-term impact.”,”Make it Real! is a community and event series for digital and marketing professionals, created to foster real professional connections through open and engaging communication.

What we do:
We organize regular events in Armenia, held in Russian, attracting participants and speakers from Armenia, Russia, Georgia, Asia, and Europe.
Our program includes meetups on trending digital topics, expert lectures, networking brunches, thematic quizzes, a Digital StandUp show, and a signature marketing hackathon.
Each event is enhanced with unique networking formats to help every participant build valuable connections and feel truly part of the community.

How we work:
Each event has a specific theme and a carefully designed engagement mechanic.
We use elements like card games, dynamic chat activities, team quizzes, interactive Telegram bots, and structured business networking to break barriers and create an atmosphere of openness and energy.

Who it’s for:
Initially, Make it Real! was created for expat marketers who had relocated to Armenia. Over time, the community grew into an international and open platform for all digital and marketing professionals — welcoming both local specialists and international participants.

Our approach:
At the core of Make it Real! is the belief that networking should be genuine and human.
We believe in the power of real human connections and create conditions where people can meet, exchange ideas, support each other, and grow together.
We don’t just host events — we build an environment for personal and professional growth.

The result:
Since its launch in 2022, Make it Real! has united over 500 members, hosted more than 50 events, formed a growing organizing committee, and become one of the most recognizable networking platforms in Armenia’s digital scene.

As a Senior Cloud Quality Engineering Specialist at SAP, I work within the fast-paced e-commerce domain, ensuring the stability and scalability of SAP Commerce Cloud. My achievements, such as reducing solution provisioning times from 6 months to 1 day, implementing proactive monitoring systems, and setting quality standards, address the critical need for reliable, efficient, and customer-focused solutions. These contributions have empowered clients to optimize their operations and maximize their technology investments in a competitive digital marketplace.

Dmytro Balan has emerged as a leader in marketing automation through the creation and successful scaling of ThinkAd — an AI-powered Amazon advertising optimization platform built specifically for small and medium-sized businesses. With years of hands-on experience in Amazon PPC management and a career that spans agencies like Profit Whales and Disqover, Dmytro identified a critical need in the market: affordable, high-impact automation for sellers lacking the expertise or resources to manage complex ad campaigns.

Launched in 2022, ThinkAd addresses this gap by offering an intelligent, user-friendly solution that automates bid adjustments, keyword harvesting, budget allocation, and ad scheduling. It empowers businesses to achieve enterprise-level ad performance without the overhead of large teams or external consultants. Under Dmytro’s leadership, the platform has delivered impressive results: a 25–30% reduction in ACoS, 206% increase in ad-driven revenue, and over 50% improvement in organic rankings for clients such as Handcraft Blends, Brooklyn Botany, and New York Biology.

Dmytro’s strategic approach combines data-driven precision with real-world seller pain points. ThinkAd doesn’t just automate tasks — it creates a seamless feedback loop between ad performance, product visibility, and business growth. His commitment to continuous improvement is evident in ThinkAd’s weekly client reporting system, which includes ad performance analytics, keyword tracking, and stock-to-sales ratios — tools that transform tactical decisions into scalable strategies.

Recognized by the Amazon Ads Partner Network and trusted by over 100 SMBs, Dmytro’s vision has redefined what automation can achieve for e-commerce entrepreneurs. His work stands as a testament to how thoughtful technology can democratize success, helping smaller players thrive in one of the world’s most competitive marketplaces. This nomination acknowledges his innovation, execution, and real-world business impact in the field of marketing automation.

In this case, we provided a promo code with a discount coupon to customers identified by our AI/ML system as high-risk for churn. Our goal was to use deep learning and ML algorithms to pinpoint customers who were likely to discontinue purchases with us and offer them an exclusive discount to incentivize them to stay with Metro.
We conducted an A/B test, which demonstrated with 99.83% probability of being the best variant that offering a discount coupon increases purchases by 7.2% and helps reduce customer churn by up to 10%.
We developed and implemented a specialized AI/ML churn prediction model, trained on real-world data from Metro’s e-commerce CRM system. This model identified users with a 70% probability of churn. We then conducted an A/B test, offering a 15% discount promo code to half of these users while withholding it from the other half. The results confirmed that users who received the promo code were significantly more motivated to make a purchase.
To combat e-commerce churn, we built an AI model analyzing CRM data to predict at-risk customers (70%+ accuracy). Through A/B testing, high-risk users receiving 15% discount codes showed: -Significant conversion lift; -Improved long-term engagement; -Validated predictive model. Proving ML-driven retention works, future optimizations will personalize offers by customer value.

Yang Liu’s nomination arises from her transformative leadership in China’s rapidly evolving children’s physical education sector. She joined iKidFit in 2015 as a founding team member when the company was a single-classroom startup with limited market visibility. Over the next eight years, she played a pivotal role in turning it into China’s leading children’s fitness education brand, growing it to over 400 chain stores nationwide and helping the company achieve listing on the New Third Board.
Her achievements occurred during a period of dramatic shifts in both consumer behavior and digital marketing. The younger generation of parents demanded more personalized, high-quality services, while traditional education marketing methods were being disrupted by platforms like Douyin (TikTok China). Within this context, Yang Liu not only scaled operations and standardized franchise systems across the country but also successfully led a digital transformation that positioned iKidFit as a benchmark case for livestream e-commerce in the education sector.
Her ability to integrate user insights, brand storytelling, and tech-enabled marketing solutions allowed iKidFit to thrive in a highly competitive and regulated industry — even during challenges like the COVID-19 pandemic. Her efforts directly impacted both B2C growth and B2B training systems, making her a standout leader worthy of global recognition.

As the SEO Expert for Solomia Home, a luxury furniture brand based in the UAE, I spearheaded a digital marketing campaign that transformed the brand’s online presence from nonexistent to globally recognized within one year, starting in December 2023. Initially, the website had no traffic, no rankings, and zero visibility in the highly competitive luxury furniture market. Facing challenges like frequent Google algorithm updates in 2024, I drove exponential growth in organic traffic by targeting a discerning luxury audience searching for premium furniture brands and interior design solutions. My SEO strategies not only generated clicks and users but delivered a highly targeted audience, boosting Solomia Home’s visibility—including in AI-powered search answers—and establishing it as a trusted name for affluent customers worldwide. This nomination reflects my ability to achieve exceptional results, building a luxury brand from scratch and securing global reach through innovative SEO.

Our design meetups are a series of warm and open gatherings for designers in Serbia.
We bring together product, UX/UI, graphic, and motion designers to discuss important topics, share experiences, meet new people, and support each other.

We run two formats:
• Big meetups — 80+ people, with talks, panel discussions, and presentations.
• Design breakfasts — cozy morning meetups in cafés, where we have relaxed conversations and get inspired.

Topics range from AI in design to inclusivity, from freelancing to migration.
The most important things are honesty, respect, and a genuine wish to be part of the community.

• Built a Thriving Design Community in Serbia: Over the past three years, we’ve launched and grown a grassroots design meetup series that now connects over 900+ designers across Serbia and beyond — including product, UX/UI, graphic, and motion designers.
• Hosted 10+ Major Design Events: We organized large-scale meetups (80+ attendees each) featuring talks, panel discussions, and showcases from top professionals. These events created a vital platform for knowledge sharing, networking, and collaboration within the local creative scene.
• Launched a New Format — Design Breakfasts: In 2024, we introduced smaller, cozy design breakfasts — a more intimate format that fosters meaningful conversations on current topics like AI in design, inclusivity, and freelancing. These events quickly became a favorite among the community.
• Supported Newcomers and Relocated Creatives: Many attendees are designers who moved to Serbia in recent years. Our meetups help reduce professional isolation and provide a soft landing, offering both emotional and career support through peer connection.
• Documented and Amplified Voices: We record video podcasts with our speakers and share insights through social media, expanding the reach of local design voices and strengthening the visibility of Balkan-based creatives internationally.

Since launching Tech Suppliers Pro on the U.S. market in September 2024, Artem Kalashnikov has increased monthly turnover by more than 50 times, scaling from modest initial shipments to consistent monthly sales of $50,000–$100,000. In less than a year of operations, he achieved a single-record shipment of $56,000 and has maintained a strong, upward growth trajectory for the company.
Artem secured official partnership and distribution agreements with leading global technology brands—including Dell, Cisco, Lenovo, Western Digital, SanDisk, MSI, and Ubiquiti—as well as with major U.S. electronics distributors such as D&H and TDSynnex. Under his leadership, the company established an active client base of 24 companies, 6 of which are now regular customers. An impressive 80% repeat client rate underscores the trust and satisfaction he has fostered through exceptional service and reliability.
Artem has successfully built a thriving eBay channel, selling over 858 products since launch. He has earned an established monthly sales limit of up to $5 million on the platform. Customer satisfaction is reflected in 208 positive reviews with a 99% positive feedback rate, confirming his reputation for operational excellence and responsive service.
Artem implemented an integrated inventory and sales management system via Inventory Source, connecting Shopify, Amazon, and eBay for real-time synchronization of stock and pricing. This automation minimized errors, accelerated order processing, and enabled the company to scale rapidly. Using Shopify as a CRM and analytics platform, he elevated operational efficiency and significantly reduced order fulfillment time. Additionally, Artem pioneered the practice of developing custom procurement lists for regular clients, which deepened customer relationships and streamlined sales cycles. Targeted advertising campaigns further ensured a consistent pipeline of new business clients.
One of the hallmarks of Artem’s leadership is his commitment to European-level customer service. This includes instant order response, proactive communication, and a personalized approach for every client. These standards quickly differentiated Tech Suppliers Pro from competitors and earned the lasting loyalty of both business clients and end customers in the highly competitive American market.
Artem’s track record demonstrates not just outstanding commercial performance, but also the ability to introduce best-in-class business practices, adapt global standards to local market needs, and drive innovation through technology and process automation. His achievements have positioned Tech Suppliers Pro as a trusted, high-performing player in the U.S. electronics distribution sector in record time.

Gulzira Omarova is a visionary public relations strategist, media expert, and educator who has redefined communications across government, corporate, and international sectors. As Founder and President of the PR Academy for Central Asian Journalists, she has pioneered professional education in the region, empowering over one hundred specialists with expertise in strategic PR, ethics, and global communication standards.

Her distinguished career includes serving as Press Secretary for the Ministry of Justice of Kazakhstan, where she spearheaded the modernization of public information frameworks, and contributing to the PR team for Astana EXPO-2017—one of the most significant international events in Kazakhstan’s history. Before entering public service, she spent years as a journalist and TV host at Khabar Agency, where she produced and presented over 3,000 national broadcasts, establishing new benchmarks for ethical storytelling in Kazakhstani media.

A Bolashak International Scholarship Laureate and Rutgers University alumna, Gulzira merges academic excellence with visionary leadership, championing PR as a discipline rooted in transparency, trust, and social responsibility.

With over 10 years of experience in the market, Kazarian Marketing provides a full range of services tailored specifically for businesses. Our primary clientele comprises 80% organizations involved in the auctioning of real estate, including one-bedroom apartments, houses, historical buildings, deposits, manufacturing sites, and land plots. We primarily serve real estate agents and auctioneers from Russia, Armenia, Cyprus, and Kazakhstan. Our expertise lies in delivering a complete online marketing cycle, focusing mainly on paid advertising across all possible platforms, with the selection being project-dependent. Our dedicated team consists of skilled professionals, including designers, copywriters, content marketers, web developers, photographers, and videographers, ensuring that we can meet the diverse needs of our clients and help them achieve their marketing goals effectively.

The collaboration between GoMining and AdQuantum has played a crucial role in the app’s growth and market expansion. The primary goal was to grow the active paying user base within the app and run campaigns worldwide to reach a global audience. AdQuantum assisted GoMining by optimizing top traffic sources, generating high-quality traffic, and achieving significant results.

During the five months of collaboration, AdQuantum generated over 350,000 registrations for GoMining, leveraging various traffic sources such as Unity Ads, Moloco, Google UAC, Meta, and ironSource. The partnership delivered impressive results, including a ROAS of 646.04% during the initial campaign period.

By integrating advanced advertising techniques, AdQuantum has transformed GoMining into one of the leading platforms for Bitcoin mining. AdQuantum’s remarkable success in promoting GoMining makes it a strong contender for the ECDMA Global Awards.

This award recognizes Alex Holeniev for his outstanding work in infrastructure automation and AI-driven optimization, demonstrated through the development of the startup Grow with AI. As founder and CTO, Alex has built a scalable, full-stack platform that enables intelligent virtual assistants powered by custom-trained large language models—designed to help users grow through structured, personalized digital experiences.

Grow with AI stands out for its seamless integration of automation, performance, and adaptability. The system architecture combines cloud and private LLMs, vector databases, and dynamic backend orchestration—delivering real-time performance with minimal manual intervention. Every element, from deployment pipelines to dialog flows, is optimized for flexibility and scale.

Alex’s hands-on leadership spans system design, infrastructure optimization, and AI model fine-tuning. Under his direction, the platform achieves high availability, fast response times, and efficient resource use—serving as a model of how startups can deploy complex AI technology with operational clarity and technical excellence.

Denis Nikolaev is a lead project manager at Headhunter Co. Ltd. (hh.ru), the largest recruitment platform in Eastern Europe. With over 8 years of experience in digital communications and HR technology, he specializes in building scalable solutions across high-impact product environments. In 2024, Denis led the launch of browser-based voice calls on hh.ru — a first in the regional market — enabling real-time employer-candidate communication with integrated analytics. His work has set new industry standards and is now being adapted for platforms across Central Asia. Denis is also a certified Agile trainer, mentor, and speaker in the PM community.

The nomination of Olena Iashchenko arises from a period of extreme volatility in global markets, accelerated digital transformation, and unprecedented levels of information noise. As Vice President of Glad Selena Corporation, based in Fort Lauderdale, Florida, Olena was tasked with developing sustainable digital marketing strategies capable of delivering business outcomes across diverse sectors — from retail and finance to technology and education — during periods marked by declining consumer confidence, budget constraints, and content oversaturation. Her response was a breakthrough framework: Minimalist Adaptive Marketing, integrating behavioral analytics, omnichannel alignment, emotional content design, and data personalization to generate meaningful consumer interactions in resource-restricted environments. Her methodology was not only implemented at scale across North America and Eastern Europe but also transformed into a replicable model adopted by businesses and educational institutions, positioning her as a global expert on marketing resilience and efficiency.

Alena Astravukh is a transformative leader in digital marketing, recognized for redefining what’s possible at the intersection of technology, growth, and strategy. With over a decade of high-impact experience across SaaS, B2B, and eCommerce, she’s built a reputation for bold execution, systems-level thinking, and a relentless focus on results.

She leads complex transformations with clarity and conviction — from scaling SEO ecosystems and CRO frameworks to launching AI-powered content architectures that push the boundaries of what marketing can do. Her work doesn’t follow trends — it sets them.

Alena’s track record includes award-winning initiatives across global markets. She has built and led cross-functional teams of up to 25 people, consistently delivering measurable growth in highly competitive sectors. She’s the kind of leader who makes complexity feel navigable — and inspires teams to move fast, think sharp, and build what matters.

The development of the program “Snapshot Testing for UI Consistency in SwiftUI and UIKit” is officially protected by patent No. 2025610028, registered with the Federal Service for Intellectual Property (Rospatent). It was created in response to the increasing demand for high-quality user interfaces in mobile applications and is designed for free use. This tool ensures high accuracy and automation of the UI testing process, minimizing display errors across various devices. My goal is to make a significant contribution to the industry by providing iOS developers with an accessible and efficient tool that meets modern quality standards and helps to raise them even further.
“Snapshot Testing for UI Consistency in SwiftUI and UIKit” Project Objectives: Provide automated and highly accurate testing of user interfaces for iOS applications. Simplify interface development for various devices and screen orientations. Minimize display errors and improve the visual consistency of interfaces. Project Description: The program is designed for automated testing of user interfaces in iOS applications. It leverages the Snapshot Testing approach to compare visual changes in the interface with pre-saved reference images. This helps developers quickly detect unintended changes and maintain the visual quality of their applications. Key components of the program: Core Module – SnapshotTestCase.swift: Defines the required device and OS version for testing. Configures the visual comparison tool (ksdiff) and disables animations for stable testing. Array+Images.swift Module: Extends arrays to work with snapshot testing strategies. Supports precision and subpixel threshold settings for image comparison. SnapshotTesting+Extensions.swift Module: Adds functionality for testing SwiftUI and UIKit components. Includes methods to test across various devices and configurations. UITraitCollection+Extensions.swift Module: Provides predefined configurations for different iPhone models, including screen orientations. Technical Features: Programming Language: Swift. Frameworks: SwiftUI, UIKit. Testing Type: Snapshot Testing. Devices: Supports iPhones (including various models), iPads, and different screen orientations. Flexibility: Customizable precision parameters and device configurations. Key Benefits: Automated Testing: Reduces manual effort and minimizes human errors. Supports cross-platform solutions for interface testing. Flexibility and Precision: Configurable testing parameters, such as pixel precision and screen sizes. Supports multiple device configurations. Accelerated Development: Identifies errors in the early stages, reducing the time to release updates. Simplifies application maintenance through precise change control. Compliance with Modern Standards: Aligns with Apple guidelines. Utilizes modern technologies like SwiftUI. Implementation Results: Reduced development time by 40%. Increased visual consistency of interfaces to 95%. Improved user ratings for applications utilizing the technology. Accelerated update release cycles and enhanced interface stability. Uniqueness: The project is protected by a patent (No. 2025610028) and offers an innovative approach to user interface testing, making it an indispensable tool for iOS developers. Future Goals: Expand the functionality of the program. Integrate with additional CI/CD tools. Promote the project among developers for widespread industry adoption.

Denis Zabolotnyi is the founder of GetLens, an online store for professional photography equipment and a thriving community of over 100,000 enthusiasts. With a background in digital marketing and a deep understanding of consumer behavior, Denis has positioned GetLens not just as a marketplace, but as a hub for education, exchange, and engagement among visual creatives.

He is best known for creating Russia’s first “Trade-Out Funnel,” a groundbreaking marketing system that transforms product exits—returns, exchanges, and disposals—into strategic entry points for repeat sales and customer loyalty. This approach introduced a new marketing layer known as “exit-based marketing,” reshaping how businesses engage with customers at the end of the ownership cycle.

Recognized as an innovation by both industry leaders and academia, the Trade-Out Funnel integrates digital user activation tools, CRM systems, gamified auctions, and embedded API solutions for brands. It has been successfully implemented by major retailers and B2B partners across the CIS region, turning secondary product circulation into a driver of growth.

Denis’s work represents a new frontier in marketing—one where post-ownership behavior is no longer overlooked but becomes central to business strategy. His model continues to influence e-commerce development, making him a key voice in the evolution of digital customer experience.

Over the past decade, Yurii Vasenko has become a respected and influential figure in the SEO industry, particularly known for his deep technical expertise, measurable performance outcomes, and ability to translate complex SEO strategies into tangible business growth. With the digital landscape becoming increasingly saturated and algorithmically complex, Yurii carved out a unique position by focusing on technically demanding and performance-driven SEO projects that require both strategic insight and engineering precision.

From 2021 to 2024, Yurii has led multiple high-impact initiatives across two distinct but interrelated domains: (1) managing a portfolio of SEO-driven affiliate platforms that generated over $1.14 million in partner revenue, and (2) providing consulting and execution services for government institutions and industrial enterprises, where he engineered transformative improvements in visibility, conversions, and public reach. At the same time, he contributed to the professional development of the SEO community as the author of “Deep Technical Analysis of a Website: A Manual for SEO Professionals,” widely used among Eastern European practitioners.

The nomination arises from a critical need in today’s increasingly virtual workplace: remote workers, particularly those with ADHD, face unique challenges in maintaining focus and engagement. Empy.ai, led by the nominee, addresses this gap by offering an AI-driven platform that structures meetings, provides real-time focus cues, and tracks engagement for individuals who struggle to stay present in digital environments. This innovation emerged during a pivotal period when remote collaboration became the norm, spotlighting a growing demand for tools that promote inclusivity and productivity. By combining advanced AI with a deep understanding of neurodiversity, the nominee successfully transformed a recognized problem—underrepresented support for ADHD professionals—into a high-impact solution that redefines how remote teams function.