Elevate Your Brand. Showcase Your Innovation

Over the past decade, Yurii Vasenko has become a respected and influential figure in the SEO industry, particularly known for his deep technical expertise, measurable performance outcomes, and ability to translate complex SEO strategies into tangible business growth. With the digital landscape becoming increasingly saturated and algorithmically complex, Yurii carved out a unique position by focusing on technically demanding and performance-driven SEO projects that require both strategic insight and engineering precision.

From 2021 to 2024, Yurii has led multiple high-impact initiatives across two distinct but interrelated domains: (1) managing a portfolio of SEO-driven affiliate platforms that generated over $1.14 million in partner revenue, and (2) providing consulting and execution services for government institutions and industrial enterprises, where he engineered transformative improvements in visibility, conversions, and public reach. At the same time, he contributed to the professional development of the SEO community as the author of “Deep Technical Analysis of a Website: A Manual for SEO Professionals,” widely used among Eastern European practitioners.

Development of fast growing travel tech mobile application with multimillion audience, which has several dynamic content systems for user inspiration and support with journey planning. Within the past 2.5 years: – Developed a solution for integration of external modules with backend-driven UI, allowing for effective scaling of mobile applications. – Developed instagram like stories module with dynamic content system, which greatly increases users retention and engagement. – Designed a new extensible system and reorganised the existing deeplink system, simplifying the integration of various application modules. – Developed and implemented code review standards, introduced innovative practices for code quality assessment, adopted by other teams.
The Tutu.ru app underwent significant redesigns to improve usability. The development team focused on creating a flexible architecture that supports easy updates and maintenance. The app’s design includes 120 screens and 80 user scenarios, ensuring comprehensive coverage of the booking process while minimizing complexity. Users can compare and purchase tickets from various transportation modes, including airlines (e.g., Aeroflot, UTair), trains (e.g., Sapsan), and buses across Russia and Europe. The app provides real-time schedules and allows users to book tickets without long queues. The app boasts a streamlined interface with intuitive navigation, allowing users to complete their bookings in under four minutes. It incorporates user feedback to continuously enhance the experience. In-app customer support is available 24/7, ensuring travelers receive assistance whenever needed.

My transition from architecture and teaching architectural design to content creation began in 2016 when I started collaborating with hotels as a content and UGC creator and social media manager.
What’s truly interesting is how my architectural background has become an unexpected (even for me) advantage in content creation. I apply fundamental design principles — composition, spatial awareness, and color theory—to create visually sophisticated content that resonates with audiences.

This unique perspective has led to amazing partnerships with over 32 hotels across 15 countries from 2017 (14 for the last 3 years), where I’ve curated content strategies that drive engagement and deliver measurable results in social media traffic and audience growth.
These successes opened doors to collaborations with global brands like Lancôme, Penhaligon’s, Huawei, Lenovo, Yves Rocher, NYX, Milka, Nutella, Purina One, Pfizer, Sony, and many others. Since 2018, I’ve also expanded my impact by developing comprehensive courses on brand collaboration and hotel partnerships. As a mentor to over 1,000 students who now work with industry leaders like Vogue, Four Seasons, and Mandarin Oriental.

The strategy is very simple:
Keep your finger on pulse of marketing, be creative, and develop your powers of observation.
Develop a teaching methodology in which everything will be clear and structured, so students can apply the information as instructed step by step.

Predictive Inventory Profitability System for Auto Parts. This custom-built inventory and data analytics platform was created to transform how auto parts businesses make purchasing and operational decisions. Developed in-house by our team at Straight Six, the system integrates and analyzes data from over 80,000 sales transactions across online and offline platforms, covering every dismantled vehicle since 2021. It offers real-time insights into break-even periods, return on time invested, and forecasted profits over customizable timeframes—monthly, quarterly, annually, or lifetime.

The system automates 99% of data processing tasks, reducing manual labor to near zero. It is structured as an intelligent spreadsheet-based platform that continuously consolidates financial and operational metrics—including cost of goods sold, sales performance, and cash flow—from all available channels. This has enabled the business to scale rapidly, with no added personnel, while increasing strategic accuracy in procurement.

What sets this solution apart is its adaptability: it can be reconfigured to fit different industries, languages, and company sizes, from single-operator businesses to enterprises with 1,000+ employees. The platform has become the foundation of our company’s exponential growth and is now being prepared for patenting, with interest already expressed by multiple external companies eager to implement it in their operations.

By turning raw transactional data into clear, actionable strategy, this system empowers data-driven decision-making at every level of the business. It not only reveals which investments generate the highest returns in the shortest time but also helps predict future profitability, enabling smarter, faster decisions. It is a living model of operational intelligence built from the ground up—by a business, for businesses.

Before this project, VTB clients could only check and update their personal data in person at a bank branch. Remote modifications were impossible due to high fraud risks, internal security concerns, and the lack of secure digital interfaces for customer interactions. However, the growth of digital services and the rise of fraud schemes involving identity theft required a secure and reliable solution for remote data management. The primary goal of the project was to create a system that would allow clients to verify and update their personal data remotely while minimizing the risk of unauthorized access and manipulation by fraudsters. To achieve this, the bank integrated its systems with the national digital profile via state services such as ESIA and SMEV. The use of National ID ensures secure identity verification through official government sources, preventing fraudsters from making unauthorized changes. Now, any update to personal data requires additional authentication through state services, significantly enhancing security. The project not only improved client access to their personal data but also significantly reduced fraud risks. When applying for a loan, mortgage, account, or bank card, the system automatically verifies client data against government records. Additionally, built-in regulatory compliance checks and interdepartmental data exchange detect suspicious activity and prevent fraudulent data modifications. The key innovation of this project is the ability to securely update personal data remotely without compromising security. By leveraging National ID, the bank ensures that it always works with accurate and verified client information, protecting customers from fraud and financial crimes. This initiative has strengthened cybersecurity and set a new standard for secure digital identity management in banking.

Founded and led by Denys Malakhov, WEB STUDIO DM LLC has grown from a boutique development firm into an international digital powerhouse specializing in SEO, custom web development, and digital performance optimization. With headquarters in Sunny Isles Beach, Florida, and a global client base, the company has consistently demonstrated high-level technical proficiency, business innovation, and strategic clarity.

The agency’s application stood out for its clear metrics-driven results and sustained growth over the past decade. From 2011 to 2016, Denys honed his craft as a freelancer on high-profile projects — including work for beauty retail giant ILE DE BEAUTE — before establishing WEB STUDIO DM LLC in 2016. Under his leadership, the agency has grown steadily, with a 40% increase in clients and a 20% rise in average deal size since 2020.

What distinguishes WEB STUDIO DM LLC is its deep integration of SEO into broader development and business goals. Malakhov’s decision to implement automated project workflows, CRM-based tracking, and predictive QA systems led to a 30% drop in post-launch revisions and a dramatic reduction in turnaround times — now averaging just 1.8 months per project. With referral clients making up half of all new business and a client return rate of 35%, the company’s results speak to a rare combination of trust, expertise, and service quality.

WEB STUDIO DM LLC’s submission reflects a forward-thinking, methodical approach to SEO — not as a standalone function, but as a core driver of digital success.

Palina Litvinkovich stands as a model of modern leadership in strategic growth and client delivery across the global digital and IT services landscape. Throughout her career, she has exemplified not only operational excellence but also the ability to build and scale teams, processes, and client relationships that deliver sustainable results for both agencies and clients across the U.S., EU, and CIS regions.
At Yellow LLC, where Palina served as Unit Head and Project & Delivery Manager until the end of 2023, her leadership drove the delivery of over 20 international projects in highly competitive markets. She unified and mentored a diverse team of 30+ professionals, introducing standardized delivery, BA, and communication frameworks that quickly became benchmarks for the company’s operations. Through her initiatives, project delivery times dropped by 35%, project profitability rose to 45%, and client satisfaction climbed by 20%. Her commitment to quality and transparency resulted in a remarkable 90% client retention rate—a direct testament to her ability to blend operational rigor with customer-centric thinking. Palina further institutionalized her impact by launching scalable onboarding, collaboration, and project health monitoring systems, ensuring knowledge continuity and rapid integration for new managers.
Her earlier work at Innowise Group revealed Palina’s talent for bridging business development with delivery execution. She pioneered presale processes and modular RFP templates that accelerated team responses by 50%, while her approach to cross-team alignment led to a 30% increase in new client acquisitions within a single year. These accomplishments highlight her foresight in connecting operational and commercial strategies—a rare skill set that has benefitted every organization she’s led.
Since late 2024, Palina has continued to advance the discipline of client delivery at Comrade Digital Marketing Agency and as Co-Founder & CEO of Okeen. At Comrade, she manages complex U.S.-based client accounts, upholding high retention rates and orchestrating seamless coordination between sales, delivery, and creative teams. At Okeen, she architected the entire delivery model from the ground up: from designing agile project workflows to implementing onboarding frameworks. Her continuous improvement culture—driven by retrospectives, feedback loops, and knowledge sharing—has directly elevated both team productivity and client outcomes.
Beyond operational achievements, Palina is known for her commitment to mentorship, resilience in crisis management, and ability to turn feedback into lasting organizational improvements. She is recognized as a Senior Member of the E-Commerce & Digital Marketing Association (ECDMA) for her leadership in process design and cross-border team management.

Social Media Marketing Campaign: launching a new strategy for the company’s new account Digital platform of the Campaign: Instagram About the agency: KIOSKO is a global digital agency that excels in social media marketing for exceptional businesses throughout Russia, the CIS, and now the United States. The agency boasts a diverse portfolio of clients, including Michelin-starred chefs, major international restaurant groups, television networks, top-tier recruitment agencies, and influential bloggers with vast audiences. With over ten years in the industry, KIOSKO has established a reputation for delivering customized strategies tailored to the unique needs of each client, guiding them through all phases of execution. This expertise has led numerous prestigious brands to choose KIOSKO over larger, more recognizable firms. Specializing in the creation and implementation of highly effective social media marketing strategies, KIOSKO consistently achieves fast results within tight deadlines, further solidifying its standing as an industry leader. Client: ManpowerGroup (Russia) About the client: ManpowerGroup stands as a global leader in workforce solutions, dedicated to helping organizations navigate the rapidly evolving world of work. By offering expert services in talent sourcing, assessment, development, and management, ManpowerGroup enables companies to transform and achieve lasting success. At the same time, the company connects millions of individuals to meaningful and sustainable employment opportunities, empowering them to thrive in their careers and personal lives. Through its innovative approach, ManpowerGroup shapes the future of work, creating positive outcomes for both businesses and people across the globe. Key Campaign Challenges: The task involved designing and executing a comprehensive SMM growth strategy for a newly launched company’s account in Instagram (with fewer than 100 followers) exhibiting critically low engagement levels. The strategy needed to address the client’s primary objectives, which included:

• Achieving significant audience reach
• No budget for paid promotion, focusing solely on content marketing
• Creating a distinct and visually cohesive brand identity across the account

Dmytro Balan has emerged as a leader in marketing automation through the creation and successful scaling of ThinkAd — an AI-powered Amazon advertising optimization platform built specifically for small and medium-sized businesses. With years of hands-on experience in Amazon PPC management and a career that spans agencies like Profit Whales and Disqover, Dmytro identified a critical need in the market: affordable, high-impact automation for sellers lacking the expertise or resources to manage complex ad campaigns.

Launched in 2022, ThinkAd addresses this gap by offering an intelligent, user-friendly solution that automates bid adjustments, keyword harvesting, budget allocation, and ad scheduling. It empowers businesses to achieve enterprise-level ad performance without the overhead of large teams or external consultants. Under Dmytro’s leadership, the platform has delivered impressive results: a 25–30% reduction in ACoS, 206% increase in ad-driven revenue, and over 50% improvement in organic rankings for clients such as Handcraft Blends, Brooklyn Botany, and New York Biology.

Dmytro’s strategic approach combines data-driven precision with real-world seller pain points. ThinkAd doesn’t just automate tasks — it creates a seamless feedback loop between ad performance, product visibility, and business growth. His commitment to continuous improvement is evident in ThinkAd’s weekly client reporting system, which includes ad performance analytics, keyword tracking, and stock-to-sales ratios — tools that transform tactical decisions into scalable strategies.

Recognized by the Amazon Ads Partner Network and trusted by over 100 SMBs, Dmytro’s vision has redefined what automation can achieve for e-commerce entrepreneurs. His work stands as a testament to how thoughtful technology can democratize success, helping smaller players thrive in one of the world’s most competitive marketplaces. This nomination acknowledges his innovation, execution, and real-world business impact in the field of marketing automation.

As the SEO Expert for Solomia Home, a luxury furniture brand based in the UAE, I spearheaded a digital marketing campaign that transformed the brand’s online presence from nonexistent to globally recognized within one year, starting in December 2023. Initially, the website had no traffic, no rankings, and zero visibility in the highly competitive luxury furniture market. Facing challenges like frequent Google algorithm updates in 2024, I drove exponential growth in organic traffic by targeting a discerning luxury audience searching for premium furniture brands and interior design solutions. My SEO strategies not only generated clicks and users but delivered a highly targeted audience, boosting Solomia Home’s visibility—including in AI-powered search answers—and establishing it as a trusted name for affluent customers worldwide. This nomination reflects my ability to achieve exceptional results, building a luxury brand from scratch and securing global reach through innovative SEO.

Evgeniia Sonts is a seasoned PR expert, entrepreneur, and consultant with over 25 years of experience in strategic communications and personal branding. She is the founder of the PR agency ApPRove, which specializes in international promotion and personal brand development for business owners and creative professionals.

Eugeniia Sonts exemplifies a professional who combines deep expertise in PR with personal charisma and an active life stance. Her approach to building personal brands and international promotion makes her a sought-after expert in her field.

Articles about her clients have been published in leading international media such as Forbes, Yahoo Finance, and others. Throughout her career, Evgeniia has helped more than 500 entrepreneurs develop their personal brands, win prestigious awards, and build strong international reputations.

Denis Saliukov is an entrepreneur and business leader specializing in manufacturing operations, digital product development, and applied AI solutions. He launched and scaled a manufacturing business from scratch, building the full operating model across sales, marketing, production, and logistics. Under his leadership, the company achieved nationwide distribution, partnered with federal retail chains, and reached peak annual turnover of 180 million rubles.

“Architect fault tolerant Azure AI Microservice infrastructure and security in Azure , implement AKS,WAF+API Security using DevOps and DevSevOps approach in this project, used AI and ML technologies – AI Search service , Azure OpenAI, Speech Services, Document intelligence , Bot services. I led the architectural design and implementation of robust, highly available cloud infrastructures on Azure for multiple projects:

StalthMail is a cybersecurity solution that secures email communication by keeping sensitive data within your controlled environment. Instead of sending actual email content, it sends encrypted references, protecting against interception and unauthorized access.

Kaizen.Finance is a cross-chain platform for creating, issuing, and managing cryptocurrency tokens without coding. It offers automated tools for token security, vesting schedules, and staking, simplifying the token launch process for projects and DAOs.

HyperSecureID.com offers HyperID, a platform that integrates Web 2.0 and Web3 authentication. It provides secure, passwordless user onboarding with Self-Sovereign Identity (SSI) and Decentralized Identifiers (DID), ensuring user control over data for enterprises, DAOs, NFTs, and wallets.

R2 Copilot is a privacy-focused AI assistant for business communication. It integrates with tools like Microsoft Office and Google Workspace to draft emails, summarize, and translate, while ensuring data confidentiality through encryption and no data retention.

In this case, we provided a promo code with a discount coupon to customers identified by our AI/ML system as high-risk for churn. Our goal was to use deep learning and ML algorithms to pinpoint customers who were likely to discontinue purchases with us and offer them an exclusive discount to incentivize them to stay with Metro.
We conducted an A/B test, which demonstrated with 99.83% probability of being the best variant that offering a discount coupon increases purchases by 7.2% and helps reduce customer churn by up to 10%.
We developed and implemented a specialized AI/ML churn prediction model, trained on real-world data from Metro’s e-commerce CRM system. This model identified users with a 70% probability of churn. We then conducted an A/B test, offering a 15% discount promo code to half of these users while withholding it from the other half. The results confirmed that users who received the promo code were significantly more motivated to make a purchase.
To combat e-commerce churn, we built an AI model analyzing CRM data to predict at-risk customers (70%+ accuracy). Through A/B testing, high-risk users receiving 15% discount codes showed: -Significant conversion lift; -Improved long-term engagement; -Validated predictive model. Proving ML-driven retention works, future optimizations will personalize offers by customer value.

The nomination of Olena Iashchenko arises from a period of extreme volatility in global markets, accelerated digital transformation, and unprecedented levels of information noise. As Vice President of Glad Selena Corporation, based in Fort Lauderdale, Florida, Olena was tasked with developing sustainable digital marketing strategies capable of delivering business outcomes across diverse sectors — from retail and finance to technology and education — during periods marked by declining consumer confidence, budget constraints, and content oversaturation. Her response was a breakthrough framework: Minimalist Adaptive Marketing, integrating behavioral analytics, omnichannel alignment, emotional content design, and data personalization to generate meaningful consumer interactions in resource-restricted environments. Her methodology was not only implemented at scale across North America and Eastern Europe but also transformed into a replicable model adopted by businesses and educational institutions, positioning her as a global expert on marketing resilience and efficiency.

I’m a 6 x Certified Salesforce developer with a PHP development background and 13+ years of experience as a Programmer / Team Lead / partly Architect. Almost all my projects were related to e-commerce, business process optimizations, internet marketplaces, etc. My greatest achievement related to the E-commerce award was an excellent optimization of E-commerce processes to ABInbev (the largest beer producer in the world). Regarding my work, that company saves $22.5 million per year on their E-commerce system, which is demonstrated in the recommendation letters. Also, when I was a PHP developer and worked in Gameloft (one of the largest mobile game producers in the world) in the E-commerce department, I made many websites in the EMEA region for selling their games and increased sales in the EMEA region.

Yakiv Ads is an automation platform designed to simplify and optimize Google Ads campaign creation, particularly for users working with Single Keyword Ad Group (SKAG) structures. Built by Mykola Lukashuk and the Marketing Link agency, the tool eliminates the need for spreadsheets and manual keyword segmentation, allowing campaigns to be launched in minutes rather than hours. Users simply input a landing page URL, and the system extracts key topics, generates ad groups, and builds out campaigns with relevant headlines and descriptions.

The tool supports granular control over keyword match types and research depth, and includes smart filters for adding or excluding search terms. Importantly, Yakiv Ads manages negative keywords, ad extension setup, and bid strategy recommendations—all while remaining intuitive and accessible to marketers without technical expertise.

Its practical focus on metrics such as cost per lead (CPL) makes it particularly useful for result-oriented teams. Having been tested across 200+ projects over two years, Yakiv Ads combines practical automation with tested marketing logic. It has quickly become a go-to solution for agencies, in-house specialists, and freelancers looking for faster setup, smarter keyword structuring, and scalable ad management without the overhead of complex platforms.

Adsy has been nominated in recognition of its innovation and impact in the digital marketing and SEO industry, particularly in the realm of guest posting and link-building services. Launched in 2017, Adsy was created to address a growing challenge in content distribution—connecting brands with high-authority publishers in a scalable, efficient, and transparent way.

Between 2022 and 2025, the digital landscape evolved rapidly, with increasing demand for ethical, ROI-driven content marketing. During this time, Adsy established itself as a trusted guest-posting marketplace—now boasting over 90,000 publisher listings and servicing both brands and agencies worldwide. Its position as a top-tier solution is underscored by its ranking as the #4 guest post marketplace globally in 2025​​.

Over the past three years, I have made a significant impact in digital marketing, personal branding, and content creation, helping creators and business owners build strong digital presences. My expertise has been recognized internationally, leading to jury positions at prestigious awards, including ECDMA Global Awards and Armenia Digital Awards. I have worked with many successful creators and entrepreneurs, including Angela Pearl, a well-known international celebrity, global awards winner “WIBA AWARDS”^ frequent guest at events like the Cannes Film Festival. I contributed to the development of her personal brand on the international market, enhancing her visibility and positioning. Beyond individual collaborations, I am a member of professional marketing associations and guilds in Russia (“Guild of Marketers” and “RASO”), where experts are selected based on their industry contributions. My work spans across personal branding, social media marketing, and content strategy, impacting thousands of professionals and businesses. My book, “How to Become a Content Creator and Build a Personal Brand”, became a #1 Amazon bestseller in Global Marketing and E-Commerce, further solidifying my authority in the field. Through my blog, I have built an engaged audience of over 11,000 followers, sharing insights on branding, content marketing, and social media strategies. My marketing campaigns have reached millions, driving engagement and business growth for my clients and collaborations.

As the SEO Expert for Solomia Home, a luxury furniture brand based in the UAE, I spearheaded a digital marketing campaign that transformed the brand’s online presence from nonexistent to globally recognized within one year, starting in December 2023. Initially, the website had no traffic, no rankings, and zero visibility in the highly competitive luxury furniture market. Facing challenges like frequent Google algorithm updates in 2024, I drove exponential growth in organic traffic by targeting a discerning luxury audience searching for premium furniture brands and interior design solutions. My SEO strategies not only generated clicks and users but delivered a highly targeted audience, boosting Solomia Home’s visibility—including in AI-powered search answers—and establishing it as a trusted name for affluent customers worldwide. This nomination reflects my ability to achieve exceptional results, building a luxury brand from scratch and securing global reach through innovative SEO.

Make it Real! is a unique community that brings together leaders and professionals from the digital and marketing industries.

In an era oversaturated with formal events, we have created a space for genuine connections — where ideas turn into projects and acquaintances grow into real partnerships.
We unite participants from leading advertising agencies, banks, FMCG companies, tech startups, and major manufacturers.
We are not bound by contracts or shared employers — we are united by values: a drive for growth, a willingness to support one another, and a passion for moving the industry forward together.
Make it Real! is more than just a meetup

Make it Real! is proof that the future of the industry belongs to real human connections.”,”Since 2022, Make it Real! has hosted over 50 events in Armenia, becoming one of the most recognized platforms for networking and professional development in the digital community.
All events are held in Russian, creating a welcoming space for professionals from different countries to connect and grow.
We originally started as a community for expat marketers — and today, Make it Real! unites not only expatriates but also a growing number of local Armenian professionals and international participants from across the region.

Our lineup includes:
⏺ the first Russian-language marketing hackathon in Armenia,
⏺ 18 meetups on current digital topics,
⏺ 8 large-scale lectures by industry speakers,
⏺ a Digital StandUp show,
⏺ and 20 networking brunches.

Each Make it Real! event is not just about speaker sessions. Every gathering has its own theme and a unique networking format:
🎴 card games for structured introductions,
💬 dynamic chat discussions,
🧠 team quizzes during session breaks,
🤖 interactive engagement through a Telegram bot,
🤝 and dedicated business networking sessions.

We actively develop partnerships, having organized events together with leading IT companies and collaborated with Armenia’s largest HR event — Career City Fest.

Our events have attracted speakers and participants not only from Armenia but also from Georgia, various Asian countries, and Europe, giving Make it Real! an increasingly international reach.

Within our community, we’ve also launched special interest clubs:
🎾 squash,
🎲 board games,
📚 and a bilingual book club focused on cultural diversity (in Russian and English).

Today, Make it Real! brings together over 500 engaged community members.
We help participants discover new career paths, launch collaborative projects, and build meaningful professional relationships that truly transform their lives and careers.
With a growing organizing committee, we continue to expand and strengthen our impact on the professional landscape.
Our meetups are often informally called “”the trendiest events in Yerevan’s digital scene.”,”Strategies we employed:

а) A clear focus on core values:
From the very beginning, we built the community around support, knowledge sharing, and real networking — not around formal speeches or status.

b) A customized approach to every event:
Each event has a unique theme and a dedicated networking mechanic: from card games and dynamic chats to team quizzes, interactive Telegram bots, and structured business networking sessions. This keeps every gathering engaging and fresh.

c) Building a high-quality audience:
We attracted participants through personal recommendations, partnerships with IT companies, and collaborations with major events such as Career City Fest.

d) Integrating international expertise:
We welcomed speakers and participants not only from Armenia but also from Russia, Georgia, various Asian countries, and Europe, expanding the community’s global reach.

e) Maintaining strong community engagement:
We created internal clubs for squash, board games, and a bilingual book club, ensuring that the community thrives not only during events but between them.

Why our achievements stand out:

1. Every event is built around genuine engagement, not passive listening.

2. Each gathering has its own unique concept and networking experience.

3. We have created a space where participants feel part of a vibrant, supportive community.

4. In just a short time, we evolved from a small expat-focused group into one of the most dynamic international digital communities in Armenia.

5. Our participants naturally become ambassadors for the community, fueling organic growth and long-term impact.”,”Make it Real! is a community and event series for digital and marketing professionals, created to foster real professional connections through open and engaging communication.

What we do:
We organize regular events in Armenia, held in Russian, attracting participants and speakers from Armenia, Russia, Georgia, Asia, and Europe.
Our program includes meetups on trending digital topics, expert lectures, networking brunches, thematic quizzes, a Digital StandUp show, and a signature marketing hackathon.
Each event is enhanced with unique networking formats to help every participant build valuable connections and feel truly part of the community.

How we work:
Each event has a specific theme and a carefully designed engagement mechanic.
We use elements like card games, dynamic chat activities, team quizzes, interactive Telegram bots, and structured business networking to break barriers and create an atmosphere of openness and energy.

Who it’s for:
Initially, Make it Real! was created for expat marketers who had relocated to Armenia. Over time, the community grew into an international and open platform for all digital and marketing professionals — welcoming both local specialists and international participants.

Our approach:
At the core of Make it Real! is the belief that networking should be genuine and human.
We believe in the power of real human connections and create conditions where people can meet, exchange ideas, support each other, and grow together.
We don’t just host events — we build an environment for personal and professional growth.

The result:
Since its launch in 2022, Make it Real! has united over 500 members, hosted more than 50 events, formed a growing organizing committee, and become one of the most recognizable networking platforms in Armenia’s digital scene.

Serhii Novosel stands at the forefront of global e-commerce, setting a new benchmark for excellence, innovation, and community contribution among Amazon sellers. Over the past seven years, he has transformed the challenges of cross-border retail into engines for growth, scaling multiple Amazon businesses from Ukraine to the United States and redefining what’s possible in today’s hyper-competitive marketplace.

His operational achievements are extraordinary in an industry where just 0.01% of U.S. Amazon Marketplace sellers ever surpass $1 million in annual sales. After relocating to the U.S. amidst the war in Ukraine, Serhii rebuilt from scratch and quickly achieved over $100,000 per month in FBA wholesale sales. These results were independently audited and recognized by AmazonLit—the leading Amazon wholesale seller community in North America—through their $50K and $100K/month verified performance awards, an achievement reached by fewer than 10% of their 1,000+ members.

Serhii’s reputation as a thought leader extends far beyond his business performance. In 2021, he was named Entrepreneur of the Year by the Ukrainian Business Awards (UBA)—one of the nation’s most prestigious honors for founders and executives. This is not an accolade granted lightly; the competition attracts hundreds of accomplished entrepreneurs across sectors, and the selection process is rigorous and highly competitive. Winners are chosen through a combination of peer review, independent evaluation of financial and operational metrics, and assessments of innovation and impact on the business community. For Serhii, securing this title meant standing out not only for outstanding commercial results but also for integrity, vision, and industry-wide influence.

His approach to e-commerce is rooted in rigorous system-building and automation. Serhii developed proprietary procurement and inventory frameworks leveraging spreadsheets, Google Apps Script, and AI-powered analytics, enabling his teams to execute at scale and minimize errors. He is the author of Amazon Wholesale Advantage: Winning Playbook, a tactical guide now used by many aspiring sellers. His strategies for negotiation—such as simulating purchase orders and optimizing global discounts—are recognized case studies in efficiency and margin improvement.

As a community leader, Serhii contributes actively to the top professional networks in Amazon wholesale, including The Wholesale Network’s “Mastermind” tier and the EsellersRI group. He shares tested systems, automation tools, and actionable frameworks that empower sellers worldwide. His role as a featured speaker at the Ukraine Seller Conference and Harper College Business Club in Illinois further amplifies his commitment to education and mentorship.

Serhii’s academic credentials—a U.S.-equivalent Master’s in economic analytics and a Bachelor’s in Economics with honors—equip him to bridge data science with business execution, driving sustainable, year-over-year growth.

In a marketplace where the average seller generates $250,000 annually, Serhii Novosel’s seven-figure, cross-continental businesses and proven leadership distinguish him as a true industry exemplar. His verified results, peer recognition, and national honors—earned in rigorous, highly competitive environments—position him not only as a top seller but as an architect of the future of e-commerce.

Semen Semochkin is a seasoned content marketing leader with a strong editorial background shaped at top-tier digital agencies. He honed his craft at the prestigious Bureau Gorbunov, a renowned digital design and editorial studio, where he led innovative publishing projects and upheld high standards of content excellence. Building on this foundation, he transitioned to the marketing technology sector, taking on the role of Editor-in-Chief at Mindbox in 2019. In this capacity, Semochkin transformed a modest corporate blog into a powerhouse content platform that became integral to Mindbox’s business strategy. This context of blending editorial rigor with marketing objectives set the stage for his achievements: by the end of his Mindbox tenure in 2023, the company’s online journal was not just a communications channel, but a key revenue driver and community hub. Now, as a content leader at Maestra (a marketing platform for e-commerce), he continues to apply his content marketing expertise to drive engagement and showcase the value of technology through storytelling. This nomination recognizes the unique circumstances of his career trajectory – from editorial innovation to content marketing excellence – and the way Semochkin has leveraged content to achieve outstanding business outcomes in recent years.

Sergey Kurazhev and his achievements in HR PR and HRM Marketing Over the past three years, the technology market has been characterized by significant changes and challenges, but Sergey Kurazhev’s work at DataArt Armenia has been proof that it is possible to achieve impressive results even in conditions of instability. His achievements are not only large-scale but also qualitative, and we are happy to share their details. Sergey has developed a unique scientific sociological approach, which, thanks to the application of a completely new methodology, has been successfully integrated into the company’s business cases. Unlike traditional methods, this approach allows to rely on scientific data and sound research, which is a highly effective solution in the context of HRM marketing. This innovation has opened new horizons for DataArt Armenia, allowing the company to more consciously and purposefully implement changes that are reflected in measurable business performance. Sergey strives to ensure that all changes recommended within HRM are based on facts and analytical data, which minimizes risks and makes the process of people management more transparent and predictable. This not only improves team performance, but also creates a sustainable foundation for a corporate culture based on respect and trust. Understanding and applying science-based methodologies in HRM marketing allows Sergey to promote changes that affect not only the internal atmosphere in the company, but also its positioning in the labor market. He actively contributes to DataArt’s positive image, thus strengthening the company’s reputation as an employer that values and develops its employees. Despite external challenges and market instability, Sergey’s work is hard to overestimate. His approach to HR management to the DataArt Armenia team has become a role model and best practice in HR PR and HRM marketing. He applied principles that help not only to solve current problems, but also lay the foundation for the future sustainable growth of the company. Taking into account all the above-mentioned factors, we can confidently state that Sergey Kurazhev is the strongest professional on the market. His achievements based on deep understanding and scientific approach to HRM make him a candidate eligible for nomination to the ECDMA Global Awards. We are confident that his successes will not go unnoticed and he will become an example for future HR and marketing professionals around the world.