Elevate Your Brand. Showcase Your Innovation

Kirill Baryshkov is a global digital marketing leader at L’Oréal, based in Paris. Since 2016, he has driven large-scale transformation across key markets, building in-house media teams, replacing agency models, and introducing a performance system requiring every ad dollar to deliver at least 2× ROI.

He led the creation of real-time analytics and forecasting systems adopted globally, enabling agile, data-driven decisions during periods of rapid market change, including the COVID-19 crisis. His work in automation, AI-driven personalization, and scalable data architecture continues to shape how L’Oréal and the wider industry approach digital strategy, investment, and growth.

The Eurasian Beauty Guild (EBG) demonstrated that an email campaign doesn’t need a massive list to make a powerful impact. Targeting a niche but highly engaged audience of beauty professionals, EBG launched a personalized member email series designed to drive participation, renewals, and professional involvement — achieving exceptional engagement rates and real-world results.

Rather than relying on generic newsletters, EBG’s campaign focused on creating a sense of personal relevance and professional belonging. The emails were segmented by member status and involvement history (e.g., new member, inactive, or previously nominated), and crafted with a direct, friendly tone that reflected the Guild’s supportive values. Each message included tailored content such as member spotlights, upcoming awards deadlines, invitations to join the jury panel, and curated opportunities for public recognition.

What made the campaign stand out was its format: concise, visually clean, and action-driven, each email featured one clear call to action — whether to submit a nomination, update a profile, or book a member consultation. Personal touches, like addressing members by name and referencing past interactions, helped boost open and click-through rates well above industry averages.

Despite the relatively small database, the campaign achieved:

• Over 75% average open rate
• 40% response or click-through rate on key calls to action

The EBG’s success proves that highly focused, emotionally intelligent email marketing — even to a select group — can outperform mass campaigns when it speaks to the right people in the right way. This nomination celebrates an elegant, effective approach to community engagement through smart, human-centric email communication.

Dmytro Balan has emerged as a leader in marketing automation through the creation and successful scaling of ThinkAd — an AI-powered Amazon advertising optimization platform built specifically for small and medium-sized businesses. With years of hands-on experience in Amazon PPC management and a career that spans agencies like Profit Whales and Disqover, Dmytro identified a critical need in the market: affordable, high-impact automation for sellers lacking the expertise or resources to manage complex ad campaigns.

Launched in 2022, ThinkAd addresses this gap by offering an intelligent, user-friendly solution that automates bid adjustments, keyword harvesting, budget allocation, and ad scheduling. It empowers businesses to achieve enterprise-level ad performance without the overhead of large teams or external consultants. Under Dmytro’s leadership, the platform has delivered impressive results: a 25–30% reduction in ACoS, 206% increase in ad-driven revenue, and over 50% improvement in organic rankings for clients such as Handcraft Blends, Brooklyn Botany, and New York Biology.

Dmytro’s strategic approach combines data-driven precision with real-world seller pain points. ThinkAd doesn’t just automate tasks — it creates a seamless feedback loop between ad performance, product visibility, and business growth. His commitment to continuous improvement is evident in ThinkAd’s weekly client reporting system, which includes ad performance analytics, keyword tracking, and stock-to-sales ratios — tools that transform tactical decisions into scalable strategies.

Recognized by the Amazon Ads Partner Network and trusted by over 100 SMBs, Dmytro’s vision has redefined what automation can achieve for e-commerce entrepreneurs. His work stands as a testament to how thoughtful technology can democratize success, helping smaller players thrive in one of the world’s most competitive marketplaces. This nomination acknowledges his innovation, execution, and real-world business impact in the field of marketing automation.

As Director of Marketing at Halyk Insurance, Damir Zholeuov led a bold digital transformation that redefined how insurance products are marketed and delivered in Kazakhstan. His standout initiative—Halyk KASKO—was not only a product launch, but a strategic overhaul of the entire customer journey. Under his leadership, KASKO evolved into a fully digital experience: from vehicle inspection via video to online policy issuance and AI-powered damage assessment. These innovations turned a once lengthy, offline process into a seamless online service completed in minutes.

Backed by deep market research, a new positioning strategy, and a streamlined product offering, Damir’s work resulted in a 20x increase in KASKO sales—growing from 4.5 million to 175 million KZT in just one year. He doubled digital sales share, tripled conversion through direct channels, and implemented a loyalty program that raised retention from 65% to 80%. Campaigns featuring influencers and automotive bloggers helped raise national awareness of voluntary auto insurance, a product historically unfamiliar to many.

Damir’s contributions extend beyond insurance: he previously managed large-scale digital growth at Halyk Bank, launched lifestyle platforms like Halyk Market and Halyk Travel, and oversaw campaigns reaching over 5,500 schools. His results-driven, human-focused approach marks him as a true digital marketing leader for the region.

Metro 2.0 is a strategic initiative by METRO to transform its offline retail strengths—such as personalized recommendations, volume-based discounts (BMPL), and social proof—into a successful online business model. This digital transformation enhances the data-driven approach with AL/ML learning & AB testing improves customer experience, increases sales, and strengthens brand loyalty.

Results:
-A 4.17% increase in purchases and 3.02% higher revenue among new users exposed to private label brands recommendations.

BMPL Impact:
-1.65% increase in average order size;
-3.81% growth in purchase volume.

2.5% more purchases and 3.58% higher ARPU (average revenue per user) with social proof tactics.
10% less churn.

First-Impression Advantage: New users unfamiliar with METRO’s assortment discovered own brands organically, reducing reliance on external marketing.
Higher Margins: Private label & BMPL products typically yield better profitability than third-party brands.
Trust Over Information: Prioritized peer validation (reviews) over technical details, aligning with how users make decision.

Metro 2.0 is a digital transformation initiative that bridges METRO’s offline strengths—private label appeal, bulk discounts (BMPL), and trust-building—into online retail:
+4.17% Metro brand sales lift among new users
+1.65% larger baskets via BMPL
+3.58% ARPU growth
Key innovations include cross-category discovery, volume-based discounts, and social proofs. The results highlight METRO’s ability to digitize wholesale advantages while enhancing margins and loyalty.

Aleksei Grigorenko has transformed car audio sales through innovative direct sales strategies. By combining a high-performance website with personalized customer interactions via Facebook, he created a unique sales ecosystem that bypasses traditional retail channels. His approach focuses on building trust and delivering tailored solutions in a niche market where personal connection drives success. Key Context Points: Industry Challenge: Premium car audio customers often prefer hands-on buying experiences. Solution: Personalized sales consultations via Facebook Messenger paired with a streamlined website checkout process. Outcome: Significant growth in customer retention and average order value through relationship-based selling. Revenue Growth: Scaled from 4,492 USD (2022 year) to 3,38M USD (2024 year) Team: Built remote team of specialists

Semen Semochkin is a seasoned content marketing leader with a strong editorial background shaped at top-tier digital agencies. He honed his craft at the prestigious Bureau Gorbunov, a renowned digital design and editorial studio, where he led innovative publishing projects and upheld high standards of content excellence. Building on this foundation, he transitioned to the marketing technology sector, taking on the role of Editor-in-Chief at Mindbox in 2019. In this capacity, Semochkin transformed a modest corporate blog into a powerhouse content platform that became integral to Mindbox’s business strategy. This context of blending editorial rigor with marketing objectives set the stage for his achievements: by the end of his Mindbox tenure in 2023, the company’s online journal was not just a communications channel, but a key revenue driver and community hub. Now, as a content leader at Maestra (a marketing platform for e-commerce), he continues to apply his content marketing expertise to drive engagement and showcase the value of technology through storytelling. This nomination recognizes the unique circumstances of his career trajectory – from editorial innovation to content marketing excellence – and the way Semochkin has leveraged content to achieve outstanding business outcomes in recent years.

Social Media Marketing Campaign: launching a new strategy for the company’s new account Digital platform of the Campaign: Instagram About the agency: KIOSKO is a global digital agency that excels in social media marketing for exceptional businesses throughout Russia, the CIS, and now the United States. The agency boasts a diverse portfolio of clients, including Michelin-starred chefs, major international restaurant groups, television networks, top-tier recruitment agencies, and influential bloggers with vast audiences. With over ten years in the industry, KIOSKO has established a reputation for delivering customized strategies tailored to the unique needs of each client, guiding them through all phases of execution. This expertise has led numerous prestigious brands to choose KIOSKO over larger, more recognizable firms. Specializing in the creation and implementation of highly effective social media marketing strategies, KIOSKO consistently achieves fast results within tight deadlines, further solidifying its standing as an industry leader. Client: ManpowerGroup (Russia) About the client: ManpowerGroup stands as a global leader in workforce solutions, dedicated to helping organizations navigate the rapidly evolving world of work. By offering expert services in talent sourcing, assessment, development, and management, ManpowerGroup enables companies to transform and achieve lasting success. At the same time, the company connects millions of individuals to meaningful and sustainable employment opportunities, empowering them to thrive in their careers and personal lives. Through its innovative approach, ManpowerGroup shapes the future of work, creating positive outcomes for both businesses and people across the globe. Key Campaign Challenges: The task involved designing and executing a comprehensive SMM growth strategy for a newly launched company’s account in Instagram (with fewer than 100 followers) exhibiting critically low engagement levels. The strategy needed to address the client’s primary objectives, which included:

• Achieving significant audience reach
• No budget for paid promotion, focusing solely on content marketing
• Creating a distinct and visually cohesive brand identity across the account

Polina Varfolomeeva’s nomination for the “Outstanding PR Achievement” award reflects not only her extraordinary capabilities as a legal strategist but also her rare ability to navigate public narratives and regulatory landscapes across high-stakes, multi-jurisdictional environments.

As the Founder and CEO of Ation Law, Polina leads a consultancy that supports media, tech, and creative businesses in over 20 countries. Her approach uniquely combines legal precision with PR foresight—ensuring that organizations under reputational, regulatory, or geopolitical pressure not only survive but maintain operational integrity and public trust.

A standout example of this was her leadership in crafting and executing crisis PR strategies for companies affected by international sanctions. These strategies safeguarded reputations while simultaneously mitigating legal exposure in over 10 key markets. Through coordinated legal-communications frameworks, she helped businesses maintain access to financial services, retain strategic partnerships, and continue international operations—achievements that speak to both legal mastery and reputational resilience.

Polina also brings PR sensibility into the heart of brand architecture. She has successfully structured marketing campaigns in tightly regulated industries like alcohol and tobacco, delivering legally sound yet creatively vibrant campaigns that reached over 3 million users. These campaigns not only complied with varying national advertising laws but were also recognized with multiple industry awards, highlighting her ability to fuse compliance with competitive positioning.

Further demonstrating her cross-functional leadership, Polina has advised on the launch of media platforms, lifestyle venues, and digital products with valuations up to $10M—each requiring a coordinated legal and PR foundation to build credibility, manage public messaging, and support investor relations. Her experience structuring high-profile media deals with global entertainment leaders such as Netflix, Warner Bros., and HBO speaks to her deep involvement in content rights, brand alignment, and stakeholder positioning.

Polina’s excellence lies in her strategic ability to ensure that every public-facing message is not only compelling but legally secure—an essential asset in a world where media exposure, market regulation, and litigation risk are deeply intertwined.

In an industry increasingly shaped by public perception and legal scrutiny, Polina Varfolomeeva exemplifies what it means to lead with clarity, integrity, and cross-border influence. Her achievements position her as a clear frontrunner for the Outstanding PR Achievement award.

Developed by Alena Astravukh and her team, Backlinks360 is revolutionizing SEO by solving a looming challenge: fragmented, inefficient backlink management. This cutting-edge SaaS platform centralizes, automates, and optimizes backlink tracking and reporting, eliminating manual SEO professional and agency work. Streamlining workflows and enhancing agency-client collaboration, Backlinks360 introduces a brand-new communication strategy allowing clients to receive and approve potential backlink opportunities. With its real-time insights, Backlinks360 boosts efficiency, improves rankings. It’s a game-changer in digital marketing that frees up businesses to focus on strategy rather than tedious link management.
The Challenge
Backlinks are a SEO staple, yet professionals face several related challenges including:
Disorganized Link Tracking: Spreadsheets create inefficiencies and increase the risk of lost data.
Inconsistent Client Reporting: Agencies lack streamlined tools to efficiently generate branded, professional-quality reports.
Limited Accessibility: High-cost SEO tools make advanced backlink management inaccessible to freelancers and small businesses.
Ineffective Monitoring: Existing platforms lack real-time link status updates, leading to missed opportunities and diminished SEO performance.

So much more than just a software tool, Backlinks360 represents a revolutionary SEO link management shift. More specifically, the platform:
Eliminates Operational Bottlenecks
Reduces manual tracking and reporting time so SEO professionals can focus on higher-value tasks
Enhances SEO Data Transparency
Provides real-time insights that strengthen client trust and campaign accountability
Democratizes Advanced SEO Tools
Removes financial barriers, making enterprise-grade backlink management accessible to freelancers, agencies, and corporations alike
Improves SEO Efficiency & ROI
Helps teams detect issues faster, optimize strategies, and improve search rankings—all without additional staff or the need to outsource
Provides Full Backlink Investment Visibility
Allows SEO teams to track and manage only the approved backlinks they pay for, ensuring greater transparency, smarter budget allocation, and more strategic collaboration with agencies.

Proven Success: Client Testimonial
SOFTSWISS SEO Team Lead Nikita Trutsko speaks to the proven impact of Backlinks360:
“With Backlinks360, our team has finally found a solution that streamlines every aspect of link tracking and management. The centralized dashboard, real-time monitoring, and automated reporting have saved us countless hours of manual work. The ability to generate professional, branded reports has improved transparency and enhanced stakeholder communication. Unlike expensive competitors, Backlinks360 provides a straightforward, scalable, and cost-efficient experience. This tool isn’t just a convenience—it’s a game-changer.”

Founded and led by Denys Malakhov, WEB STUDIO DM LLC has grown from a boutique development firm into an international digital powerhouse specializing in SEO, custom web development, and digital performance optimization. With headquarters in Sunny Isles Beach, Florida, and a global client base, the company has consistently demonstrated high-level technical proficiency, business innovation, and strategic clarity.

The agency’s application stood out for its clear metrics-driven results and sustained growth over the past decade. From 2011 to 2016, Denys honed his craft as a freelancer on high-profile projects — including work for beauty retail giant ILE DE BEAUTE — before establishing WEB STUDIO DM LLC in 2016. Under his leadership, the agency has grown steadily, with a 40% increase in clients and a 20% rise in average deal size since 2020.

What distinguishes WEB STUDIO DM LLC is its deep integration of SEO into broader development and business goals. Malakhov’s decision to implement automated project workflows, CRM-based tracking, and predictive QA systems led to a 30% drop in post-launch revisions and a dramatic reduction in turnaround times — now averaging just 1.8 months per project. With referral clients making up half of all new business and a client return rate of 35%, the company’s results speak to a rare combination of trust, expertise, and service quality.

WEB STUDIO DM LLC’s submission reflects a forward-thinking, methodical approach to SEO — not as a standalone function, but as a core driver of digital success.

Palina Litvinkovich stands as a model of modern leadership in strategic growth and client delivery across the global digital and IT services landscape. Throughout her career, she has exemplified not only operational excellence but also the ability to build and scale teams, processes, and client relationships that deliver sustainable results for both agencies and clients across the U.S., EU, and CIS regions.
At Yellow LLC, where Palina served as Unit Head and Project & Delivery Manager until the end of 2023, her leadership drove the delivery of over 20 international projects in highly competitive markets. She unified and mentored a diverse team of 30+ professionals, introducing standardized delivery, BA, and communication frameworks that quickly became benchmarks for the company’s operations. Through her initiatives, project delivery times dropped by 35%, project profitability rose to 45%, and client satisfaction climbed by 20%. Her commitment to quality and transparency resulted in a remarkable 90% client retention rate—a direct testament to her ability to blend operational rigor with customer-centric thinking. Palina further institutionalized her impact by launching scalable onboarding, collaboration, and project health monitoring systems, ensuring knowledge continuity and rapid integration for new managers.
Her earlier work at Innowise Group revealed Palina’s talent for bridging business development with delivery execution. She pioneered presale processes and modular RFP templates that accelerated team responses by 50%, while her approach to cross-team alignment led to a 30% increase in new client acquisitions within a single year. These accomplishments highlight her foresight in connecting operational and commercial strategies—a rare skill set that has benefitted every organization she’s led.
Since late 2024, Palina has continued to advance the discipline of client delivery at Comrade Digital Marketing Agency and as Co-Founder & CEO of Okeen. At Comrade, she manages complex U.S.-based client accounts, upholding high retention rates and orchestrating seamless coordination between sales, delivery, and creative teams. At Okeen, she architected the entire delivery model from the ground up: from designing agile project workflows to implementing onboarding frameworks. Her continuous improvement culture—driven by retrospectives, feedback loops, and knowledge sharing—has directly elevated both team productivity and client outcomes.
Beyond operational achievements, Palina is known for her commitment to mentorship, resilience in crisis management, and ability to turn feedback into lasting organizational improvements. She is recognized as a Senior Member of the E-Commerce & Digital Marketing Association (ECDMA) for her leadership in process design and cross-border team management.

The nomination arises from a critical need in today’s increasingly virtual workplace: remote workers, particularly those with ADHD, face unique challenges in maintaining focus and engagement. Empy.ai, led by the nominee, addresses this gap by offering an AI-driven platform that structures meetings, provides real-time focus cues, and tracks engagement for individuals who struggle to stay present in digital environments. This innovation emerged during a pivotal period when remote collaboration became the norm, spotlighting a growing demand for tools that promote inclusivity and productivity. By combining advanced AI with a deep understanding of neurodiversity, the nominee successfully transformed a recognized problem—underrepresented support for ADHD professionals—into a high-impact solution that redefines how remote teams function.

Digital Marketing Leader of the Year As the Digital Marketing Manager at Summit Properties USA, I specialize in increasing foot traffic to shopping malls across the United States. This task is particularly challenging due to two significant factors: Not all malls are in ideal condition, requiring creative strategies to enhance their attractiveness. The rise of e-commerce, which has shifted consumer shopping behaviors toward online platforms, reducing physical store visits. To address these challenges, I developed a comprehensive digital marketing strategy tailored to each mall’s unique circumstances. My approach includes: Social Media Management for Malls: I implemented a structured content strategy across Facebook and Instagram to engage local communities, showcase mall offerings, and highlight tenant success stories. By leveraging targeted advertising and organic engagement, I successfully increased reach and interactions with potential visitors. Support for Local Businesses: Recognizing that tenants’ success directly impacts mall traffic, I initiated a support program to amplify their presence on social media. This includes collaborative promotional campaigns, content creation guidance, and featuring tenant businesses in mall-wide marketing efforts. This strategy has strengthened the relationship between malls and their tenants while driving customer engagement. Event-Driven Traffic Growth: I designed and executed an event program to attract additional visitors. These events range from seasonal markets and community gatherings to interactive experiences that encourage repeat visits. To maximize attendance, I implemented targeted event promotions through social media advertising, influencer collaborations, and strategic partnerships with local organizations. Strategic Planning and Performance Tracking: We have developed a structured event and marketing program for 2025, ensuring consistency and strategic growth. Each month, we track results using the Placer AI platform, allowing us to measure the impact of our initiatives and adjust strategies accordingly. The results of my digital marketing initiatives have been significant, with increased social media engagement, higher attendance at mall events, and positive feedback from both tenants and visitors. Notably, in the first two months of 2025, event attendance increased by 27%, post views on social media grew by 67%, and the number of followers on Facebook and Instagram continues to rise each month. Through data-driven decision-making and innovative marketing tactics, I have contributed to revitalizing physical shopping experiences and enhancing community connections within the malls Summit Properties USA manages.

Kateryna Orlova is a UX/UI Designer and Design Systems Lead specializing in SaaS platforms, enterprise product interfaces, and scalable digital ecosystems. She currently works with Yourco in Chicago, where she leads UX strategy, information architecture, and system-based product design across multi-product environments. Her expertise integrates user-centered design with business growth objectives, enabling faster client delivery and clearer enterprise product positioning.

Kateryna is recognized for building structured, token-based design systems that unify visual language, reusable components, and modular layouts into cohesive, scalable frameworks. Her work focuses on reducing design-to-development friction, accelerating go-to-market execution, and transforming complex product ecosystems into intuitive, growth-oriented user experiences. She represents a new generation of design leaders who position UX as a strategic infrastructure for sustainable product growth and long-term business scalability.

With over a decade of experience in international trade marketing, product launches, and marketplace strategy, Katerina Lychak stands out as a visionary e-commerce consultant who combines strategic thinking with hands-on marketplace expertise. Her work bridges global standards with local relevance — a skill that has been especially impactful in Armenia’s rapidly evolving digital commerce sector.

Katerina has played a pivotal role in helping both emerging and established Armenian companies thrive in the online economy. As a business development consultant, she has guided brands like Telcell Market, Elassi, Reyma, and Arcada through every step of their e-commerce journey — from positioning and product range strategy to performance marketing and customer experience enhancement. Her nuanced understanding of marketplace dynamics, particularly on platforms like OZON and OZON Global, enables her to elevate listings and drive measurable growth for her clients.

Beyond technical expertise, Katerina is recognized for her ability to see the full picture. She integrates digital marketing with customer-centric design, optimizing every touchpoint to boost KPIs such as conversion rates, cart value, and repeat purchase frequency. Her multilingual skills and international background make her an ideal connector between cultures, markets, and platforms.

Katerina’s impact goes beyond consulting. She actively supports the development of Armenia’s digital ecosystem by mentoring, speaking, and participating in professional juries, including the Armenia Digital Awards. Her message to entrepreneurs and marketers is clear: “If your project is solving real problems and creating new possibilities, this is your time to shine.”

This nomination honors Katerina Lychak not only for her track record of tangible results but also for her forward-thinking approach and dedication to empowering brands across borders. Her work exemplifies what it means to be a true e-commerce consultant in today’s digital-first economy.

Denis Zabolotnyi is the founder of GetLens, an online store for professional photography equipment and a thriving community of over 100,000 enthusiasts. With a background in digital marketing and a deep understanding of consumer behavior, Denis has positioned GetLens not just as a marketplace, but as a hub for education, exchange, and engagement among visual creatives.

He is best known for creating Russia’s first “Trade-Out Funnel,” a groundbreaking marketing system that transforms product exits—returns, exchanges, and disposals—into strategic entry points for repeat sales and customer loyalty. This approach introduced a new marketing layer known as “exit-based marketing,” reshaping how businesses engage with customers at the end of the ownership cycle.

Recognized as an innovation by both industry leaders and academia, the Trade-Out Funnel integrates digital user activation tools, CRM systems, gamified auctions, and embedded API solutions for brands. It has been successfully implemented by major retailers and B2B partners across the CIS region, turning secondary product circulation into a driver of growth.

Denis’s work represents a new frontier in marketing—one where post-ownership behavior is no longer overlooked but becomes central to business strategy. His model continues to influence e-commerce development, making him a key voice in the evolution of digital customer experience.

The nomination arises from a critical need in today’s increasingly virtual workplace: remote workers, particularly those with ADHD, face unique challenges in maintaining focus and engagement. Empy.ai, led by the nominee, addresses this gap by offering an AI-driven platform that structures meetings, provides real-time focus cues, and tracks engagement for individuals who struggle to stay present in digital environments. This innovation emerged during a pivotal period when remote collaboration became the norm, spotlighting a growing demand for tools that promote inclusivity and productivity. By combining advanced AI with a deep understanding of neurodiversity, the nominee successfully transformed a recognized problem—underrepresented support for ADHD professionals—into a high-impact solution that redefines how remote teams function.

Diana Akchurina is being nominated in recognition of her outstanding achievements in elevating the global visibility of her communications agency, Easy Communications, despite operating with limited resources. In 2023, Diana began transitioning the agency’s focus from the Russian market to the international stage. This shift required building global trust and brand recognition without the support of large advertising budgets. Traditionally relying on word-of-mouth and personal referrals, Diana understood the need for a structured and strategic PR approach. Over the past two years, she has successfully positioned herself as a respected expert in tech communications through LinkedIn visibility, international media contributions, professional speaking engagements, and industry jury roles. Her efforts have led to partnerships with global clients, increased media mentions across more than five countries, and recognition of her as a thought leader in cross-border communication strategy.

One of the unique features of this project was the argumentation of the SEO team’s solutions to the METRO team. Each task was discussed not only from an SEO benefit perspective but also from a business standpoint — how each solution could impact revenue.
This case illustrates the importance of cohesive teamwork. When everyone strives to achieve a common goal, we not only improve and optimize but also work towards business objectives.

We worked on demand, the catalog, and search visibility, achieving results that exceeded our annual plan. In 2024, non-branded SEO traffic to catalog and product pages increased by 27%, while revenue grew by 28%. We calculated revenue based on the entry page — “category|product|dynamic” within a single session.
In December 2024, we recorded a year-over-year traffic increase of 40%, and our forecast for 2025 is already 11% ahead. We have planned even more ambitious goals for 2025 compared to 2024.

In this project, we performed both basic search optimization tasks and came up with ways to scale solutions with minimal effort.
From experience, we know that in e-commerce, it’s crucial to monitor the indexing of pages to ensure that all catalog pages appear in search results. This way, users will see exactly what they are looking for. To achieve this, we set up proper indexing.

Digital & Ecomm EVN Conference stands out as one of the most dynamic and impactful events in the region, earning its place among the best digital marketing conferences. Organized annually in Yerevan, Armenia, this conference gathers marketing leaders, digital innovators, and e-commerce professionals from across Eurasia to explore the most pressing topics shaping the future of the industry.

The 2024 edition attracted over 300 participants and featured expert speakers from more than 10 countries, including CEOs, CMOs, and founders of high-growth startups and established enterprises. The agenda focused on real-world applications of artificial intelligence in marketing, influencer strategies, performance-driven campaigns, cross-border e-commerce, and retention marketing. Each session was carefully curated to deliver practical insights, case studies, and emerging trends, fostering deep discussions and valuable connections among attendees.

What truly sets the EVN Conference apart is its commitment to professional development, international collaboration, and promoting Armenia as a hub for digital transformation. With multilingual sessions, high-quality networking formats, and a forward-thinking jury of speakers and partners, it offers unmatched value for both local and global participants.

More than just a one-day event, the Digital & Ecomm EVN Conference serves as a launchpad for regional innovation and a recognized platform for thought leadership in digital marketing.

Anna Slitskaia is a pioneering force in the global e-commerce landscape whose work has reshaped the professional education of Amazon specialists and set new benchmarks in the industry. As the founder of XSELLER8 Academy, she created a comprehensive educational platform that has equipped hundreds of professionals with the skills needed to thrive in competitive marketplaces like Amazon. Her flagship programs—Amazon Account Management and Amazon PPC Advertising—are among the most rigorous and practical in the field. They not only deliver certification but also real-world results, with graduates successfully launching their own ventures or securing roles in high-performing e-commerce teams.

Since entering the field in 2016, Anna has launched and scaled over 10 brands, placing more than 350 unique products on major platforms including Amazon, Wildberries, and Ozon. Her strategic focus on deep competitor analysis and lean marketing has enabled multiple products to reach category leadership with advertising costs reduced by as much as 78%. One of her most notable achievements includes adapting a Russian brand for the U.S. market on Amazon, where post-rebranding sales surged while marketing spend decreased—a case now widely referenced in e-commerce education circles.

Beyond entrepreneurship, Anna is a recognized thought leader and educator. Her detailed guide to launching a business on Amazon, published on VC.ru, has become a practical manual for new sellers, widely shared across the professional community. She is also a published academic, with three peer-reviewed articles on artificial intelligence in e-commerce and marketing—each indexed by Google Scholar and cited by industry researchers.

Anna’s influence extends to industry leadership. She served as a jury member for the National Creative Industries Award 2024, where she evaluated innovations across AI startups, education, and tech-enabled commerce. She is also a member of the International Association of Entrepreneurs and Executives, actively shaping programs that support business growth and policy dialogue.

Her career is distinguished not only by revenue performance—reaching over 885 million rubles in a single year—but by her consistent commitment to professionalizing the e-commerce sector. Through training, publishing, mentoring, and international judging, Anna Slitskaia has made a measurable impact on the development of the global e-commerce ecosystem.

For the last 10 years pharmaceutical industry is shifting from traditional way of promotion through medical reps to consumer oriented channels – offline and online media. But in general there is lack of understanding how to connect business and marketing needs with media KPIs and what goals we need to focus on with the media agency.
Mostly Eurasia countries are not so developed within media buying and are based on agency recommendations who mostly work with FMCG companies. But pharmaceutical market sometimes follows FMCG rules with pharma specific points.

I’ve developed regional approach for media planning (both offline and online) that was used for each brand in media in Eurasia region.
We have 120 brands in promo and the approach decreased time of briefing, strategy preparation and helps us to check the acceptance of the planning.

After that global teams also moved to this approach

The case study details the collaboration between 4ocean – a mission-driven company dedicated to ending the ocean plastic crisis – and Maestra – a marketing platform for e-commerce.

4ocean is a sustainable brand with a unique model (removing 5 pounds of trash from oceans for every product sold, with over 36 million pounds removed since 2017)​. To engage its community of contributors, 4ocean wanted to provide personalized “impact reports” showing each supporter the tangible environmental impact of their contributions. However, their previous marketing tool (Klaviyo) could not support the real-time personalization and complex calculations required for this initiative​. The case study in question, “4ocean’s Personal Impact Report Now Possible after Switching to Maestra from Klaviyo,” serves as an example of how innovative marketing technology can drive engagement for a sustainable cause. It provides rich context on the challenges faced and the solutions implemented, making it a strong contender for Best Digital Marketing Case Study Publication.”,”Innovative Personalization Campaign: The case study documents the successful launch of a real-time personalized email campaign for 4ocean. This campaign enabled individualized impact reports emailed to each contributor, a feat not previously possible with standard tools. Achieving this level of one-to-one personalization in marketing communications is a notable innovation.

Measurable Engagement Results: The publication highlights outstanding results – 49.3% of active contributors read the new impact report emails, which is double the engagement rate of 4ocean’s regular email campaigns​. This high open/read rate, uncommon in email marketing, evidences the excellence of the strategy and is clearly attributed to the Maestra-powered personalization.

Mission-Driven Impact: By tying marketing metrics to mission metrics, the case shows that digital marketing can directly support a social cause. Contributors receiving their personal impact data were more motivated, effectively increasing their participation in 4ocean’s mission. This alignment of business goals (engagement) with social impact (ocean trash removal) stands out as a breakthrough approach for sustainable brands.

Comprehensive Case Study Publication: From a publication standpoint, the case study is thorough and educational. It not only reports on the results but also transparently walks through the challenges, solutions, and technical implementation. It serves as a model case study for the industry, illustrating how challenges were overcome by strategic use of technology. The clarity and depth of this write-up under my editorial guidance have been praised within both Maestra’s team and by external readers (the case has been shared by marketing professionals on platforms like LinkedIn as an example of effective storytelling in martech).

Establishing Thought Leadership for Maestra: As one of the flagship “Success Stories” on Maestra’s blog, the 4ocean case bolstered Maestra’s reputation in the past year. It has become a reference point for prospects in the sustainable e-commerce space, showing real-world proof of Maestra’s capabilities. This elevates Maestra’s content marketing portfolio and demonstrates my role in delivering content that drives brand credibility.”,”Challenges-Led Narrative: The strategy began with a clear identification of 4ocean’s challenges. Traditional marketing metrics didn’t suit 4ocean’s needs, since success is measured in pounds of trash collected rather than just dollars or conversion rates. The case study outlines these unique challenges (e.g. calculating impact in pounds, setting personalized goals for each contributor, tracking “Plastic Neutrality” status)​. By framing the narrative around solving these challenges, the publication immediately connects with readers interested in advanced personalization and purpose-driven marketing.

Before this project, VTB clients could only check and update their personal data in person at a bank branch. Remote modifications were impossible due to high fraud risks, internal security concerns, and the lack of secure digital interfaces for customer interactions. However, the growth of digital services and the rise of fraud schemes involving identity theft required a secure and reliable solution for remote data management. The primary goal of the project was to create a system that would allow clients to verify and update their personal data remotely while minimizing the risk of unauthorized access and manipulation by fraudsters. To achieve this, the bank integrated its systems with the national digital profile via state services such as ESIA and SMEV. The use of National ID ensures secure identity verification through official government sources, preventing fraudsters from making unauthorized changes. Now, any update to personal data requires additional authentication through state services, significantly enhancing security. The project not only improved client access to their personal data but also significantly reduced fraud risks. When applying for a loan, mortgage, account, or bank card, the system automatically verifies client data against government records. Additionally, built-in regulatory compliance checks and interdepartmental data exchange detect suspicious activity and prevent fraudulent data modifications. The key innovation of this project is the ability to securely update personal data remotely without compromising security. By leveraging National ID, the bank ensures that it always works with accurate and verified client information, protecting customers from fraud and financial crimes. This initiative has strengthened cybersecurity and set a new standard for secure digital identity management in banking.