Elevate Your Brand. Showcase Your Innovation

Development of fast growing travel tech mobile application with multimillion audience, which has several dynamic content systems for user inspiration and support with journey planning. Within the past 2.5 years: – Developed a solution for integration of external modules with backend-driven UI, allowing for effective scaling of mobile applications. – Developed instagram like stories module with dynamic content system, which greatly increases users retention and engagement. – Designed a new extensible system and reorganised the existing deeplink system, simplifying the integration of various application modules. – Developed and implemented code review standards, introduced innovative practices for code quality assessment, adopted by other teams.
The Tutu.ru app underwent significant redesigns to improve usability. The development team focused on creating a flexible architecture that supports easy updates and maintenance. The app’s design includes 120 screens and 80 user scenarios, ensuring comprehensive coverage of the booking process while minimizing complexity. Users can compare and purchase tickets from various transportation modes, including airlines (e.g., Aeroflot, UTair), trains (e.g., Sapsan), and buses across Russia and Europe. The app provides real-time schedules and allows users to book tickets without long queues. The app boasts a streamlined interface with intuitive navigation, allowing users to complete their bookings in under four minutes. It incorporates user feedback to continuously enhance the experience. In-app customer support is available 24/7, ensuring travelers receive assistance whenever needed.

Predictive Inventory Profitability System for Auto Parts. This custom-built inventory and data analytics platform was created to transform how auto parts businesses make purchasing and operational decisions. Developed in-house by our team at Straight Six, the system integrates and analyzes data from over 80,000 sales transactions across online and offline platforms, covering every dismantled vehicle since 2021. It offers real-time insights into break-even periods, return on time invested, and forecasted profits over customizable timeframes—monthly, quarterly, annually, or lifetime.

The system automates 99% of data processing tasks, reducing manual labor to near zero. It is structured as an intelligent spreadsheet-based platform that continuously consolidates financial and operational metrics—including cost of goods sold, sales performance, and cash flow—from all available channels. This has enabled the business to scale rapidly, with no added personnel, while increasing strategic accuracy in procurement.

What sets this solution apart is its adaptability: it can be reconfigured to fit different industries, languages, and company sizes, from single-operator businesses to enterprises with 1,000+ employees. The platform has become the foundation of our company’s exponential growth and is now being prepared for patenting, with interest already expressed by multiple external companies eager to implement it in their operations.

By turning raw transactional data into clear, actionable strategy, this system empowers data-driven decision-making at every level of the business. It not only reveals which investments generate the highest returns in the shortest time but also helps predict future profitability, enabling smarter, faster decisions. It is a living model of operational intelligence built from the ground up—by a business, for businesses.

The nomination arises from a critical need in today’s increasingly virtual workplace: remote workers, particularly those with ADHD, face unique challenges in maintaining focus and engagement. Empy.ai, led by the nominee, addresses this gap by offering an AI-driven platform that structures meetings, provides real-time focus cues, and tracks engagement for individuals who struggle to stay present in digital environments. This innovation emerged during a pivotal period when remote collaboration became the norm, spotlighting a growing demand for tools that promote inclusivity and productivity. By combining advanced AI with a deep understanding of neurodiversity, the nominee successfully transformed a recognized problem—underrepresented support for ADHD professionals—into a high-impact solution that redefines how remote teams function.

Maestra.io is nominated as Best Marketing Automation Platform for revolutionizing how e-commerce brands automate and scale their customer communications. The context for this nomination is the increasing demand for omnichannel marketing efficiency. Modern marketers juggle email campaigns, SMS alerts, push notifications, pop-ups, and more – often across disjointed tools​. This fragmentation makes it hard to deliver a cohesive message or measure impact. Maestra was built to tackle this challenge head-on by providing a cloud-based marketing automation platform that unites a CDP, loyalty program, site personalization, omnichannel communications, and more into one interface​. Over the past few years, many mid-market e-commerce brands outgrew basic email tools (like Klaviyo) but lacked the tech resources for enterprise systems; Maestra stepped in as the ideal solution, offering drag-and-drop flow building and multi-channel campaign orchestration without coding​. The platform’s ease of use (each client gets a dedicated success manager for implementation) and breadth of capability allow lean marketing teams to launch complex automated journeys that previously required entire departments. In short, Maestra provides the context of a unified, scalable marketing automation hub where all customer touchpoints can be managed intelligently. This nomination recognizes Maestra’s role in enabling brands to do more with less – executing timely, relevant marketing actions at scale, which is the essence of marketing automation. Maestra Platform Customer Testimonials: George Granoff, CEO at REKS “They are designing, delivering, and managing our customer engagement which is resulting in producing 17% of our monthly sales.” Stephanie Bregman, Vice President Marketing at 4ocean “Maestra has become an essential part of our workflow. Its ease of use, reliable performance, and excellent support have exceeded our expectations.” Will Palumbo, Director of Marketing at Enlightened Equipment “I’m very happy with the product overall, and we’re even considering applying Maestra to our second brand as a 2025 project.” Etan Efrati, E-Commerce Manager at Magnum Bikes “We’ve not only significantly boosted our marketing efficiency but also created a cohesive omnichannel experience for our customers.” Kyle Cannon, Marketing Manager at Furniture Fair “Working with Maestra’s CSMs has set a new standard for what I expect from customer success. Instead of the usual monthly check-in and upsell, the collaboration is constant, communication is immediate, and the team is truly invested in our success.” Ceata E. Lash, CEO at PuffCuff “I’m super pleased with what we’ve achieved together and can’t recommend them enough.” Lana, Marketing Manager at Unidragon “Awesome! Effective client engagement, adaptable implementation, and rapid integration.” Jennifer Fenton, Sr Director of Marketing at Jolyn “I switched from Klaviyo and couldn’t be happier. The fee structure is straightforward and the features are already great but they keep adding new ones based on feedback.”

Kristina Pikunova is a public communications and social impact specialist with more than ten years of experience in large-scale public, municipal, and civic information initiatives. Her work focuses on designing clear, policy-compliant communication systems that support social integration, workforce readiness, and community engagement. She has led and implemented socially significant projects across institutional and international contexts, combining strategic communication expertise with ethical responsibility and measurable societal impact.

Alena Astravukh is a transformative leader in digital marketing, recognized for redefining what’s possible at the intersection of technology, growth, and strategy. With over a decade of high-impact experience across SaaS, B2B, and eCommerce, she’s built a reputation for bold execution, systems-level thinking, and a relentless focus on results.

She leads complex transformations with clarity and conviction — from scaling SEO ecosystems and CRO frameworks to launching AI-powered content architectures that push the boundaries of what marketing can do. Her work doesn’t follow trends — it sets them.

Alena’s track record includes award-winning initiatives across global markets. She has built and led cross-functional teams of up to 25 people, consistently delivering measurable growth in highly competitive sectors. She’s the kind of leader who makes complexity feel navigable — and inspires teams to move fast, think sharp, and build what matters.

Creating an IT School: steps to reach educational horizons In a world where information technologies are rapidly developing, the importance of education in this field cannot be overestimated. The idea of creating an IT School was proposed by the PR team, as well as by Karapet Hakobyan, an experienced web developer from DataArt. His more than ten years of experience became the basis for creating this unique educational program aimed at helping new professionals eventually expand their technical knowledge and skills. As part of DataArt’s commitment to education and empowerment, the QA for the Women of Artsakh program provided women who were forcibly displaced from their homes in Artsakh with an opportunity to gain valuable IT skills. Through hands-on training and mentorship, participants learned the fundamentals of Quality Assurance (QA), helping them transition into the tech industry and rebuild their professional paths. The program not only equipped them with technical knowledge but also fostered resilience and new career opportunities in a supportive community. Classes are held twice a week, allowing participants to balance their studies with other responsibilities. The focus is on the offline format, which creates an opportunity for face-to-face interaction between instructors and students. This approach promotes better learning and allows for a friendly classroom atmosphere. Each course has specific requirements, which makes learning more structured and effective. A basic knowledge of English is a prerequisite for admission. This is a crucial factor, given that most modern technologies and resources are available in this language. Thus, IT School participants not only gain technical knowledge, but also develop their international communication skills. The project focuses on the creation of QA School for Artsakh Women, a course specifically aimed at supporting the socially vulnerable group of “Artsakh women”. This course has been designed to help women who find themselves in difficult circumstances and provides them with new opportunities for employment and professional development. QA School for Artsakh Women provides access to training in the field of software quality assurance, which opens new horizons for the participants in the IT field. The training is on the same terms as other courses: free of charge and in a convenient format, making it even more accessible to the target audience. Supporting socially vulnerable groups in such difficult times is an important aspect of IT School’s work, which emphasizes the importance of social responsibility of educational initiatives. In addition, the project was made possible thanks to a highly qualified team of organizers and marketing specialists ready to take care of recruiting participants and promoting the program. It is also important to note the presence of a senior staff member who shares their experience and supports students throughout the program. IT School has become not just an educational project, but a real platform for creating communities where people can share experiences and inspiration. This project aims to create a new generation of professionals capable of making a positive contribution to the world of technology. Thanks to the commitment of the organizers, the inspiration of the mentors and the participants’ desire to learn, IT School has turned into a significant event in the educational space. Thus, we take pride in the impact of our IT School programs, which provide hands-on education, career opportunities and industry-relevant skills to aspiring tech professionals. By equipping participants with essential knowledge and connecting them with mentors, we help shape future IT specialists and foster growth in the tech ecosystem. We look forward to achieving even greater successes and contributing to the advancement of the industry.

The nomination of Olena Iashchenko arises from a period of extreme volatility in global markets, accelerated digital transformation, and unprecedented levels of information noise. As Vice President of Glad Selena Corporation, based in Fort Lauderdale, Florida, Olena was tasked with developing sustainable digital marketing strategies capable of delivering business outcomes across diverse sectors — from retail and finance to technology and education — during periods marked by declining consumer confidence, budget constraints, and content oversaturation. Her response was a breakthrough framework: Minimalist Adaptive Marketing, integrating behavioral analytics, omnichannel alignment, emotional content design, and data personalization to generate meaningful consumer interactions in resource-restricted environments. Her methodology was not only implemented at scale across North America and Eastern Europe but also transformed into a replicable model adopted by businesses and educational institutions, positioning her as a global expert on marketing resilience and efficiency.

Founded and led by Denys Malakhov, WEB STUDIO DM LLC has grown from a boutique development firm into an international digital powerhouse specializing in SEO, custom web development, and digital performance optimization. With headquarters in Sunny Isles Beach, Florida, and a global client base, the company has consistently demonstrated high-level technical proficiency, business innovation, and strategic clarity.

The agency’s application stood out for its clear metrics-driven results and sustained growth over the past decade. From 2011 to 2016, Denys honed his craft as a freelancer on high-profile projects — including work for beauty retail giant ILE DE BEAUTE — before establishing WEB STUDIO DM LLC in 2016. Under his leadership, the agency has grown steadily, with a 40% increase in clients and a 20% rise in average deal size since 2020.

What distinguishes WEB STUDIO DM LLC is its deep integration of SEO into broader development and business goals. Malakhov’s decision to implement automated project workflows, CRM-based tracking, and predictive QA systems led to a 30% drop in post-launch revisions and a dramatic reduction in turnaround times — now averaging just 1.8 months per project. With referral clients making up half of all new business and a client return rate of 35%, the company’s results speak to a rare combination of trust, expertise, and service quality.

WEB STUDIO DM LLC’s submission reflects a forward-thinking, methodical approach to SEO — not as a standalone function, but as a core driver of digital success.

I am a software engineer specializing in civic technology, with a focus on building open, scalable tools for public participation. Since 2022, I have been a contributor to Decidim—an open-source platform for participatory democracy used by governments and institutions around the world. Decidim powers citizen participation processes in cities like Barcelona, Helsinki, Paris, and Zurich. In 2024, the Brazilian federal government formalized a national-level partnership with the Decidim Association, aiming to bring the platform to millions of citizens. My work has been part of this ecosystem. Over the past years, I have contributed to the platform’s architecture, improved its modularity, and led the development of new features. In 2023, I played a leading role in one of Decidim’s most ambitious technical evolutions: integrating a full digital voting system into the platform. Before this work, Decidim supported deliberative processes, proposals, and participatory budgeting, but it lacked the ability to conduct formal voting within its core. Institutions that wanted to run verifiable digital votes had to rely on external or closed-source tools, which often conflicted with the transparency and autonomy values that define civic tech. I was responsible for designing and implementing the core elements that made voting possible directly within Decidim. That included the backend logic, admin flows, participant-facing voting interface, scheduling system, result display, and public traceability. I worked to ensure that the module followed platform conventions, was easy to adopt by cities and organizations, and could operate without introducing unnecessary complexity. This development has already been used in real-world decision-making contexts, such as the Decidim Association’s General Assembly. At the same time, all of this work was published as free and open-source software. I ensured the module was cleanly structured, documented, and extendable—allowing others to build on it across countries and contexts. My role combined technical leadership with product thinking and a deep understanding of how public-sector technology must work: reliably, transparently, and under public control. This nomination reflects both my technical contribution to a key innovation in Decidim and my broader commitment to building open, civic-focused digital infrastructure that can serve millions of people, today and in the future.

In this case, we provided a promo code with a discount coupon to customers identified by our AI/ML system as high-risk for churn. Our goal was to use deep learning and ML algorithms to pinpoint customers who were likely to discontinue purchases with us and offer them an exclusive discount to incentivize them to stay with Metro.
We conducted an A/B test, which demonstrated with 99.83% probability of being the best variant that offering a discount coupon increases purchases by 7.2% and helps reduce customer churn by up to 10%.
We developed and implemented a specialized AI/ML churn prediction model, trained on real-world data from Metro’s e-commerce CRM system. This model identified users with a 70% probability of churn. We then conducted an A/B test, offering a 15% discount promo code to half of these users while withholding it from the other half. The results confirmed that users who received the promo code were significantly more motivated to make a purchase.
To combat e-commerce churn, we built an AI model analyzing CRM data to predict at-risk customers (70%+ accuracy). Through A/B testing, high-risk users receiving 15% discount codes showed: -Significant conversion lift; -Improved long-term engagement; -Validated predictive model. Proving ML-driven retention works, future optimizations will personalize offers by customer value.

Short Summary Following McDonald’s exit from Kazakhstan in 2023, we faced the urgent challenge of building a new brand that could win consumer trust and compete in a fiercely competitive QSR market. In November 2023, we introduced I’M Restaurants, marking the start of our journey to establish a distinctive identity. I had a unique chance to lead the development and execution of the Qazan Burger campaign during Nauryz (March–April 2024) to accelerate brand recognition and restore sales momentum. This strategic initiative leveraged deep consumer insights, cultural storytelling, and a high-impact multi-channel strategy to position I’M as a locally relevant and emotionally resonant brand. The results exceeded expectations: +17% sales growth, record-breaking product performance, and a surge in brand awareness. By transforming skepticism into loyalty, the campaign proved that a locally inspired brand can not only survive but thrive against global competitors. Brief description of the setting and circumstances: McDonald’s sudden exit from the Kazakhstani market in 2023 presented a significant challenge for the company. We successfully launched the new brand “I’m Restaurants” with a smooth transition and overwhelmingly positive reception, not only in Kazakhstan but also across the CIS region. However, after an initial surge in sales, demand dropped sharply, marking the beginning of our journey to establish a unique brand identity. With intense competition in Kazakhstan’s quick-service restaurants industry, rivals quickly moved to capture the market share left by McDonald’s, using aggressive promotions, new product launches, and increased marketing efforts to challenge our brand. “I’m” found itself in a unique situation that required swift decision-making, a strategic approach, and effective communication to emphasize its local identity while maintaining international standards. This was a critical moment for the business, as we experienced a decline in customer visits and sales. Our main objective was not only to retain our existing customers but to strengthen their loyalty and lay the foundation for the brand’s long-term success. Rebuilding trust and reconnecting with our audience was essential to ensuring a smooth transition. We aimed to show that I’M was more than just a new brand—it was a part of local culture. We decided to launch a campaign during the national holiday of Nauryz, which is traditionally a time of heightened advertising activity, making it essential for us not just to attract attention but to forge a deep emotional connection with our audience. Goals: – Recover sales lost after McDonald’s exit. – Establish “I’m” as a familiar and trusted brand within the local market. Key Strategies: – Launch a Limited-Time Offer (LTO) featuring Qazan Burger and Chicken Qazan, tailored to local taste preferences. – Partner with popular Kazakhstani singer Raim to enhance emotional engagement through celebrity endorsement. Target Audience: Young adults aged 18–35 in cities where I’m Restaurants operate (Almaty, Astana, Karaganda, Kostanay, Aktobe, and Atyrau). This demographic is highly engaged with quick servicve restaurants and enjoys trying new menu items. Market research revealed that local consumers particularly value juiciness and spice in burgers. Using these insights, the Qazan Burger and Chicken Qazan were developed to cater to their preferences.

This award recognizes Alex Holeniev for his outstanding work in infrastructure automation and AI-driven optimization, demonstrated through the development of the startup Grow with AI. As founder and CTO, Alex has built a scalable, full-stack platform that enables intelligent virtual assistants powered by custom-trained large language models—designed to help users grow through structured, personalized digital experiences.

Grow with AI stands out for its seamless integration of automation, performance, and adaptability. The system architecture combines cloud and private LLMs, vector databases, and dynamic backend orchestration—delivering real-time performance with minimal manual intervention. Every element, from deployment pipelines to dialog flows, is optimized for flexibility and scale.

Alex’s hands-on leadership spans system design, infrastructure optimization, and AI model fine-tuning. Under his direction, the platform achieves high availability, fast response times, and efficient resource use—serving as a model of how startups can deploy complex AI technology with operational clarity and technical excellence.

“Architect fault tolerant Azure AI Microservice infrastructure and security in Azure , implement AKS,WAF+API Security using DevOps and DevSevOps approach in this project, used AI and ML technologies – AI Search service , Azure OpenAI, Speech Services, Document intelligence , Bot services. I led the architectural design and implementation of robust, highly available cloud infrastructures on Azure for multiple projects:

StalthMail is a cybersecurity solution that secures email communication by keeping sensitive data within your controlled environment. Instead of sending actual email content, it sends encrypted references, protecting against interception and unauthorized access.

Kaizen.Finance is a cross-chain platform for creating, issuing, and managing cryptocurrency tokens without coding. It offers automated tools for token security, vesting schedules, and staking, simplifying the token launch process for projects and DAOs.

HyperSecureID.com offers HyperID, a platform that integrates Web 2.0 and Web3 authentication. It provides secure, passwordless user onboarding with Self-Sovereign Identity (SSI) and Decentralized Identifiers (DID), ensuring user control over data for enterprises, DAOs, NFTs, and wallets.

R2 Copilot is a privacy-focused AI assistant for business communication. It integrates with tools like Microsoft Office and Google Workspace to draft emails, summarize, and translate, while ensuring data confidentiality through encryption and no data retention.

Alexey Kalmykov, known globally as Alex Bobl, is a trailblazer in digital publishing, content distribution, and online e-commerce strategy. As the Founder and CEO of Magic Dome Books, he has transformed independent publishing into a scalable, multimillion-dollar digital enterprise. Over the past three years, he has expanded his publishing operations internationally, developed high-impact content monetization models, and leveraged platform-driven e-commerce strategies to dominate niche literary markets. His leadership has directly contributed to Magic Dome Books’ position as a market leader in multilingual digital publishing and audiobook production.
Revenue Growth & Market Expansion: In 2022-2024, Aleksey doubled Magic Dome Books’ revenue, expanding its presence in Germany, the U.S., France, Spain, and South Korea through strategic partnerships with Amazon Kindle, Audible GmbH, Tantor Media, and Dreamscape. Audiobook Market Penetration: Successfully launched audiobook production in German, partnering with six professional narrators, and secured exclusive distribution deals with Audible GmbH, ensuring top-charting audiobook sales. Global Publishing & Content Localization: Maintains active contracts with 45 professional translators, ensuring efficient content adaptation across multiple languages and sustaining a 50% market share in the European LitRPG segment. E-Commerce-Driven Publishing Strategy: Leveraged SEO, platform-driven ranking algorithms, and data-driven marketing to maintain a consistent presence in Amazon Kindle’s bestseller categories for niche genres, positioning Magic Dome Books as a leading global independent publisher. Editorial & Production Leadership: Structured two specialized editorial teams dedicated to literary publishing and audiobook production, enhancing content quality, scalability, and monetization strategies.

Social Media Marketing Campaign: launching a new strategy for the company’s new account Digital platform of the Campaign: Instagram About the agency: KIOSKO is a global digital agency that excels in social media marketing for exceptional businesses throughout Russia, the CIS, and now the United States. The agency boasts a diverse portfolio of clients, including Michelin-starred chefs, major international restaurant groups, television networks, top-tier recruitment agencies, and influential bloggers with vast audiences. With over ten years in the industry, KIOSKO has established a reputation for delivering customized strategies tailored to the unique needs of each client, guiding them through all phases of execution. This expertise has led numerous prestigious brands to choose KIOSKO over larger, more recognizable firms. Specializing in the creation and implementation of highly effective social media marketing strategies, KIOSKO consistently achieves fast results within tight deadlines, further solidifying its standing as an industry leader. Client: ManpowerGroup (Russia) About the client: ManpowerGroup stands as a global leader in workforce solutions, dedicated to helping organizations navigate the rapidly evolving world of work. By offering expert services in talent sourcing, assessment, development, and management, ManpowerGroup enables companies to transform and achieve lasting success. At the same time, the company connects millions of individuals to meaningful and sustainable employment opportunities, empowering them to thrive in their careers and personal lives. Through its innovative approach, ManpowerGroup shapes the future of work, creating positive outcomes for both businesses and people across the globe. Key Campaign Challenges: The task involved designing and executing a comprehensive SMM growth strategy for a newly launched company’s account in Instagram (with fewer than 100 followers) exhibiting critically low engagement levels. The strategy needed to address the client’s primary objectives, which included:

• Achieving significant audience reach
• No budget for paid promotion, focusing solely on content marketing
• Creating a distinct and visually cohesive brand identity across the account

My transition from architecture and teaching architectural design to content creation began in 2016 when I started collaborating with hotels as a content and UGC creator and social media manager.
What’s truly interesting is how my architectural background has become an unexpected (even for me) advantage in content creation. I apply fundamental design principles — composition, spatial awareness, and color theory—to create visually sophisticated content that resonates with audiences.

This unique perspective has led to amazing partnerships with over 32 hotels across 15 countries from 2017 (14 for the last 3 years), where I’ve curated content strategies that drive engagement and deliver measurable results in social media traffic and audience growth.
These successes opened doors to collaborations with global brands like Lancôme, Penhaligon’s, Huawei, Lenovo, Yves Rocher, NYX, Milka, Nutella, Purina One, Pfizer, Sony, and many others. Since 2018, I’ve also expanded my impact by developing comprehensive courses on brand collaboration and hotel partnerships. As a mentor to over 1,000 students who now work with industry leaders like Vogue, Four Seasons, and Mandarin Oriental.

The strategy is very simple:
Keep your finger on pulse of marketing, be creative, and develop your powers of observation.
Develop a teaching methodology in which everything will be clear and structured, so students can apply the information as instructed step by step.

Sergei Gasilov is an Enterprise Software Architect at One Inc (U.S.), a leading digital payment platform for the insurance industry. With over 13 years of experience in enterprise software engineering, he defines the company’s architectural vision and leads the design of secure, scalable, and cloud-native payment systems processing billions of dollars annually.

He is the author of several key innovations at One Inc, including the Payment Data Migrator, Payment Platform API, Batch Processing System modernization, and Webhook Platform scaling, each contributing to the company’s technological leadership and PCI DSS compliance. Recognized for his deep technical expertise and strategic insight, Sergei has received multiple internal awards, including Employee of the Year and Tech Driver, and continues to shape the evolution of enterprise architecture and digital payments across the U.S. market.

Sergey Kurazhev and his achievements in HR PR and HRM Marketing Over the past three years, the technology market has been characterized by significant changes and challenges, but Sergey Kurazhev’s work at DataArt Armenia has been proof that it is possible to achieve impressive results even in conditions of instability. His achievements are not only large-scale but also qualitative, and we are happy to share their details. Sergey has developed a unique scientific sociological approach, which, thanks to the application of a completely new methodology, has been successfully integrated into the company’s business cases. Unlike traditional methods, this approach allows to rely on scientific data and sound research, which is a highly effective solution in the context of HRM marketing. This innovation has opened new horizons for DataArt Armenia, allowing the company to more consciously and purposefully implement changes that are reflected in measurable business performance. Sergey strives to ensure that all changes recommended within HRM are based on facts and analytical data, which minimizes risks and makes the process of people management more transparent and predictable. This not only improves team performance, but also creates a sustainable foundation for a corporate culture based on respect and trust. Understanding and applying science-based methodologies in HRM marketing allows Sergey to promote changes that affect not only the internal atmosphere in the company, but also its positioning in the labor market. He actively contributes to DataArt’s positive image, thus strengthening the company’s reputation as an employer that values and develops its employees. Despite external challenges and market instability, Sergey’s work is hard to overestimate. His approach to HR management to the DataArt Armenia team has become a role model and best practice in HR PR and HRM marketing. He applied principles that help not only to solve current problems, but also lay the foundation for the future sustainable growth of the company. Taking into account all the above-mentioned factors, we can confidently state that Sergey Kurazhev is the strongest professional on the market. His achievements based on deep understanding and scientific approach to HRM make him a candidate eligible for nomination to the ECDMA Global Awards. We are confident that his successes will not go unnoticed and he will become an example for future HR and marketing professionals around the world.

Over the past decade, digital advertising has evolved dramatically, but automation in Google Ads management remains a challenge for many businesses. I founded Yakiv Ads to bridge this gap, providing a seamless and efficient automation tool that enables marketers to create and manage Google Ads SKAG campaigns in minutes without technical complexities. My expertise in computer science, digital marketing, and automation led to the development of this solution, helping businesses, agencies, and individual advertisers save time, reduce costs, and enhance campaign performance. In 2024, after extensive testing on over 200 projects, we launched Yakiv Ads as a publicly available tool, revolutionizing PPC management. This nomination recognizes my contributions to marketing automation, AI-driven advertising optimization, and the empowerment of businesses through efficient digital advertising solutions.

Nataliia Kravchenko is a Recruitment Team Lead at Boosta with over 9 years of experience in technical and non-technical hiring across Europe, CIS, South Africa, the Philippines, and India. She leads a team of 10+ recruiters, builds data-driven hiring strategies, and implements AI-powered tools to streamline processes and reduce time-to-hire.
Nataliia authors industry publications on recruitment automation, AI adoption, and offer-acceptance strategies. Her work focuses on creating efficient, scalable recruitment systems that elevate candidate experience through innovation and analytics.

With over a decade of experience in international trade marketing, product launches, and marketplace strategy, Katerina Lychak stands out as a visionary e-commerce consultant who combines strategic thinking with hands-on marketplace expertise. Her work bridges global standards with local relevance — a skill that has been especially impactful in Armenia’s rapidly evolving digital commerce sector.

Katerina has played a pivotal role in helping both emerging and established Armenian companies thrive in the online economy. As a business development consultant, she has guided brands like Telcell Market, Elassi, Reyma, and Arcada through every step of their e-commerce journey — from positioning and product range strategy to performance marketing and customer experience enhancement. Her nuanced understanding of marketplace dynamics, particularly on platforms like OZON and OZON Global, enables her to elevate listings and drive measurable growth for her clients.

Beyond technical expertise, Katerina is recognized for her ability to see the full picture. She integrates digital marketing with customer-centric design, optimizing every touchpoint to boost KPIs such as conversion rates, cart value, and repeat purchase frequency. Her multilingual skills and international background make her an ideal connector between cultures, markets, and platforms.

Katerina’s impact goes beyond consulting. She actively supports the development of Armenia’s digital ecosystem by mentoring, speaking, and participating in professional juries, including the Armenia Digital Awards. Her message to entrepreneurs and marketers is clear: “If your project is solving real problems and creating new possibilities, this is your time to shine.”

This nomination honors Katerina Lychak not only for her track record of tangible results but also for her forward-thinking approach and dedication to empowering brands across borders. Her work exemplifies what it means to be a true e-commerce consultant in today’s digital-first economy.

The Eurasian Beauty Guild (EBG) demonstrated that an email campaign doesn’t need a massive list to make a powerful impact. Targeting a niche but highly engaged audience of beauty professionals, EBG launched a personalized member email series designed to drive participation, renewals, and professional involvement — achieving exceptional engagement rates and real-world results.

Rather than relying on generic newsletters, EBG’s campaign focused on creating a sense of personal relevance and professional belonging. The emails were segmented by member status and involvement history (e.g., new member, inactive, or previously nominated), and crafted with a direct, friendly tone that reflected the Guild’s supportive values. Each message included tailored content such as member spotlights, upcoming awards deadlines, invitations to join the jury panel, and curated opportunities for public recognition.

What made the campaign stand out was its format: concise, visually clean, and action-driven, each email featured one clear call to action — whether to submit a nomination, update a profile, or book a member consultation. Personal touches, like addressing members by name and referencing past interactions, helped boost open and click-through rates well above industry averages.

Despite the relatively small database, the campaign achieved:

• Over 75% average open rate
• 40% response or click-through rate on key calls to action

The EBG’s success proves that highly focused, emotionally intelligent email marketing — even to a select group — can outperform mass campaigns when it speaks to the right people in the right way. This nomination celebrates an elegant, effective approach to community engagement through smart, human-centric email communication.

The development of the program “Snapshot Testing for UI Consistency in SwiftUI and UIKit” is officially protected by patent No. 2025610028, registered with the Federal Service for Intellectual Property (Rospatent). It was created in response to the increasing demand for high-quality user interfaces in mobile applications and is designed for free use. This tool ensures high accuracy and automation of the UI testing process, minimizing display errors across various devices. My goal is to make a significant contribution to the industry by providing iOS developers with an accessible and efficient tool that meets modern quality standards and helps to raise them even further.
“Snapshot Testing for UI Consistency in SwiftUI and UIKit” Project Objectives: Provide automated and highly accurate testing of user interfaces for iOS applications. Simplify interface development for various devices and screen orientations. Minimize display errors and improve the visual consistency of interfaces. Project Description: The program is designed for automated testing of user interfaces in iOS applications. It leverages the Snapshot Testing approach to compare visual changes in the interface with pre-saved reference images. This helps developers quickly detect unintended changes and maintain the visual quality of their applications. Key components of the program: Core Module – SnapshotTestCase.swift: Defines the required device and OS version for testing. Configures the visual comparison tool (ksdiff) and disables animations for stable testing. Array+Images.swift Module: Extends arrays to work with snapshot testing strategies. Supports precision and subpixel threshold settings for image comparison. SnapshotTesting+Extensions.swift Module: Adds functionality for testing SwiftUI and UIKit components. Includes methods to test across various devices and configurations. UITraitCollection+Extensions.swift Module: Provides predefined configurations for different iPhone models, including screen orientations. Technical Features: Programming Language: Swift. Frameworks: SwiftUI, UIKit. Testing Type: Snapshot Testing. Devices: Supports iPhones (including various models), iPads, and different screen orientations. Flexibility: Customizable precision parameters and device configurations. Key Benefits: Automated Testing: Reduces manual effort and minimizes human errors. Supports cross-platform solutions for interface testing. Flexibility and Precision: Configurable testing parameters, such as pixel precision and screen sizes. Supports multiple device configurations. Accelerated Development: Identifies errors in the early stages, reducing the time to release updates. Simplifies application maintenance through precise change control. Compliance with Modern Standards: Aligns with Apple guidelines. Utilizes modern technologies like SwiftUI. Implementation Results: Reduced development time by 40%. Increased visual consistency of interfaces to 95%. Improved user ratings for applications utilizing the technology. Accelerated update release cycles and enhanced interface stability. Uniqueness: The project is protected by a patent (No. 2025610028) and offers an innovative approach to user interface testing, making it an indispensable tool for iOS developers. Future Goals: Expand the functionality of the program. Integrate with additional CI/CD tools. Promote the project among developers for widespread industry adoption.

Anna Slitskaia is a pioneering force in the global e-commerce landscape whose work has reshaped the professional education of Amazon specialists and set new benchmarks in the industry. As the founder of XSELLER8 Academy, she created a comprehensive educational platform that has equipped hundreds of professionals with the skills needed to thrive in competitive marketplaces like Amazon. Her flagship programs—Amazon Account Management and Amazon PPC Advertising—are among the most rigorous and practical in the field. They not only deliver certification but also real-world results, with graduates successfully launching their own ventures or securing roles in high-performing e-commerce teams.

Since entering the field in 2016, Anna has launched and scaled over 10 brands, placing more than 350 unique products on major platforms including Amazon, Wildberries, and Ozon. Her strategic focus on deep competitor analysis and lean marketing has enabled multiple products to reach category leadership with advertising costs reduced by as much as 78%. One of her most notable achievements includes adapting a Russian brand for the U.S. market on Amazon, where post-rebranding sales surged while marketing spend decreased—a case now widely referenced in e-commerce education circles.

Beyond entrepreneurship, Anna is a recognized thought leader and educator. Her detailed guide to launching a business on Amazon, published on VC.ru, has become a practical manual for new sellers, widely shared across the professional community. She is also a published academic, with three peer-reviewed articles on artificial intelligence in e-commerce and marketing—each indexed by Google Scholar and cited by industry researchers.

Anna’s influence extends to industry leadership. She served as a jury member for the National Creative Industries Award 2024, where she evaluated innovations across AI startups, education, and tech-enabled commerce. She is also a member of the International Association of Entrepreneurs and Executives, actively shaping programs that support business growth and policy dialogue.

Her career is distinguished not only by revenue performance—reaching over 885 million rubles in a single year—but by her consistent commitment to professionalizing the e-commerce sector. Through training, publishing, mentoring, and international judging, Anna Slitskaia has made a measurable impact on the development of the global e-commerce ecosystem.