Elevate Your Brand. Showcase Your Innovation

Nataliia Kravchenko is a Recruitment Team Lead at Boosta with over 9 years of experience in technical and non-technical hiring across Europe, CIS, South Africa, the Philippines, and India. She leads a team of 10+ recruiters, builds data-driven hiring strategies, and implements AI-powered tools to streamline processes and reduce time-to-hire.
Nataliia authors industry publications on recruitment automation, AI adoption, and offer-acceptance strategies. Her work focuses on creating efficient, scalable recruitment systems that elevate candidate experience through innovation and analytics.

The Eurasian Beauty Guild (EBG) demonstrated that an email campaign doesn’t need a massive list to make a powerful impact. Targeting a niche but highly engaged audience of beauty professionals, EBG launched a personalized member email series designed to drive participation, renewals, and professional involvement — achieving exceptional engagement rates and real-world results.

Rather than relying on generic newsletters, EBG’s campaign focused on creating a sense of personal relevance and professional belonging. The emails were segmented by member status and involvement history (e.g., new member, inactive, or previously nominated), and crafted with a direct, friendly tone that reflected the Guild’s supportive values. Each message included tailored content such as member spotlights, upcoming awards deadlines, invitations to join the jury panel, and curated opportunities for public recognition.

What made the campaign stand out was its format: concise, visually clean, and action-driven, each email featured one clear call to action — whether to submit a nomination, update a profile, or book a member consultation. Personal touches, like addressing members by name and referencing past interactions, helped boost open and click-through rates well above industry averages.

Despite the relatively small database, the campaign achieved:

• Over 75% average open rate
• 40% response or click-through rate on key calls to action

The EBG’s success proves that highly focused, emotionally intelligent email marketing — even to a select group — can outperform mass campaigns when it speaks to the right people in the right way. This nomination celebrates an elegant, effective approach to community engagement through smart, human-centric email communication.

Natalia Maximova’s professional journey stands as a benchmark for what strategic digital leadership can achieve in today’s fast-moving market. With a career defined by precision, creativity, and a performance-first mindset, Natalia has redefined customer engagement, retention, and sales growth within the e-commerce sector.

As Founder and Chief Commercial Officer of a premium direct-to-consumer audio equipment brand, Natalia led a transformation that resulted in a staggering increase in revenue—from just $4,500 in 2022 to $3.38 million in 2024. Her approach blends deep customer insight with highly targeted performance marketing strategies, using advanced analytics, personalized funnels, and mobile-first UX to drive acquisition and lifetime value. Her work is characterized by discipline, experimentation, and consistent optimization, backed by a clear vision of digital growth.

Beyond execution, Natalia plays a central role in shaping brand identity and strategic positioning. She has built a loyal customer base through thoughtful storytelling, superior digital service, and intelligent use of owned and paid media. Her impact is measurable not only in revenue but in sustained brand equity, customer satisfaction, and operational efficiency.

Natalia’s application impressed the jury with its clarity, results, and strategic coherence. She embodies what the ECDMA Global Awards celebrate: measurable excellence, innovation, and leadership in digital marketing.

Metro 2.0 is a strategic initiative by METRO to transform its offline retail strengths—such as personalized recommendations, volume-based discounts (BMPL), and social proof—into a successful online business model. This digital transformation enhances the data-driven approach with AL/ML learning & AB testing improves customer experience, increases sales, and strengthens brand loyalty.

Results:
-A 4.17% increase in purchases and 3.02% higher revenue among new users exposed to private label brands recommendations.

BMPL Impact:
-1.65% increase in average order size;
-3.81% growth in purchase volume.

2.5% more purchases and 3.58% higher ARPU (average revenue per user) with social proof tactics.
10% less churn.

First-Impression Advantage: New users unfamiliar with METRO’s assortment discovered own brands organically, reducing reliance on external marketing.
Higher Margins: Private label & BMPL products typically yield better profitability than third-party brands.
Trust Over Information: Prioritized peer validation (reviews) over technical details, aligning with how users make decision.

Metro 2.0 is a digital transformation initiative that bridges METRO’s offline strengths—private label appeal, bulk discounts (BMPL), and trust-building—into online retail:
+4.17% Metro brand sales lift among new users
+1.65% larger baskets via BMPL
+3.58% ARPU growth
Key innovations include cross-category discovery, volume-based discounts, and social proofs. The results highlight METRO’s ability to digitize wholesale advantages while enhancing margins and loyalty.

Over the past decade, digital advertising has evolved dramatically, but automation in Google Ads management remains a challenge for many businesses. I founded Yakiv Ads to bridge this gap, providing a seamless and efficient automation tool that enables marketers to create and manage Google Ads SKAG campaigns in minutes without technical complexities.
My expertise in computer science, digital marketing, and automation led to the development of this solution, helping businesses, agencies, and individual advertisers save time, reduce costs, and enhance campaign performance. In 2024, after extensive testing on over 200 projects, we launched Yakiv Ads as a publicly available tool, revolutionizing PPC management.
This nomination recognizes my contributions to marketing automation, AI-driven advertising optimization, and the empowerment of businesses through efficient digital advertising solutions.”,”1. Developed and launched Yakiv Ads (2024) – An automation tool that simplifies Google Ads SKAG campaign creation and management, saving businesses up to 86% of manual effort.
2. Implemented AI-powered automation – Our tool automatically optimizes keyword selection, ad copies, and budget allocation, improving ROI and reducing ad spend inefficiencies.
3. Adopted by 200+ businesses – Within months of launching, Yakiv Ads has become a go-to tool for advertisers who want error-free, AI-enhanced campaign automation.
4. Recognized by industry experts – Yakiv Ads has been featured in PPC forums and case studies as a game-changing innovation in digital advertising automation.
5. Optimized advertising for global markets – The tool supports multi-language campaigns and localization, allowing businesses to scale internationally without additional manual efforts.

The collaboration between GoMining and AdQuantum has played a crucial role in the app’s growth and market expansion. The primary goal was to grow the active paying user base within the app and run campaigns worldwide to reach a global audience. AdQuantum assisted GoMining by optimizing top traffic sources, generating high-quality traffic, and achieving significant results.

During the five months of collaboration, AdQuantum generated over 350,000 registrations for GoMining, leveraging various traffic sources such as Unity Ads, Moloco, Google UAC, Meta, and ironSource. The partnership delivered impressive results, including a ROAS of 646.04% during the initial campaign period.

By integrating advanced advertising techniques, AdQuantum has transformed GoMining into one of the leading platforms for Bitcoin mining. AdQuantum’s remarkable success in promoting GoMining makes it a strong contender for the ECDMA Global Awards.

Evgeniia Sonts is a seasoned PR expert, entrepreneur, and consultant with over 25 years of experience in strategic communications and personal branding. She is the founder of the PR agency ApPRove, which specializes in international promotion and personal brand development for business owners and creative professionals.

Eugeniia Sonts exemplifies a professional who combines deep expertise in PR with personal charisma and an active life stance. Her approach to building personal brands and international promotion makes her a sought-after expert in her field.

Articles about her clients have been published in leading international media such as Forbes, Yahoo Finance, and others. Throughout her career, Evgeniia has helped more than 500 entrepreneurs develop their personal brands, win prestigious awards, and build strong international reputations.

Before this project, VTB clients could only check and update their personal data in person at a bank branch. Remote modifications were impossible due to high fraud risks, internal security concerns, and the lack of secure digital interfaces for customer interactions. However, the growth of digital services and the rise of fraud schemes involving identity theft required a secure and reliable solution for remote data management. The primary goal of the project was to create a system that would allow clients to verify and update their personal data remotely while minimizing the risk of unauthorized access and manipulation by fraudsters. To achieve this, the bank integrated its systems with the national digital profile via state services such as ESIA and SMEV. The use of National ID ensures secure identity verification through official government sources, preventing fraudsters from making unauthorized changes. Now, any update to personal data requires additional authentication through state services, significantly enhancing security. The project not only improved client access to their personal data but also significantly reduced fraud risks. When applying for a loan, mortgage, account, or bank card, the system automatically verifies client data against government records. Additionally, built-in regulatory compliance checks and interdepartmental data exchange detect suspicious activity and prevent fraudulent data modifications. The key innovation of this project is the ability to securely update personal data remotely without compromising security. By leveraging National ID, the bank ensures that it always works with accurate and verified client information, protecting customers from fraud and financial crimes. This initiative has strengthened cybersecurity and set a new standard for secure digital identity management in banking.

Predictive Inventory Profitability System for Auto Parts. This custom-built inventory and data analytics platform was created to transform how auto parts businesses make purchasing and operational decisions. Developed in-house by our team at Straight Six, the system integrates and analyzes data from over 80,000 sales transactions across online and offline platforms, covering every dismantled vehicle since 2021. It offers real-time insights into break-even periods, return on time invested, and forecasted profits over customizable timeframes—monthly, quarterly, annually, or lifetime.

The system automates 99% of data processing tasks, reducing manual labor to near zero. It is structured as an intelligent spreadsheet-based platform that continuously consolidates financial and operational metrics—including cost of goods sold, sales performance, and cash flow—from all available channels. This has enabled the business to scale rapidly, with no added personnel, while increasing strategic accuracy in procurement.

What sets this solution apart is its adaptability: it can be reconfigured to fit different industries, languages, and company sizes, from single-operator businesses to enterprises with 1,000+ employees. The platform has become the foundation of our company’s exponential growth and is now being prepared for patenting, with interest already expressed by multiple external companies eager to implement it in their operations.

By turning raw transactional data into clear, actionable strategy, this system empowers data-driven decision-making at every level of the business. It not only reveals which investments generate the highest returns in the shortest time but also helps predict future profitability, enabling smarter, faster decisions. It is a living model of operational intelligence built from the ground up—by a business, for businesses.

The nomination arises from a critical need in today’s increasingly virtual workplace: remote workers, particularly those with ADHD, face unique challenges in maintaining focus and engagement. Empy.ai, led by the nominee, addresses this gap by offering an AI-driven platform that structures meetings, provides real-time focus cues, and tracks engagement for individuals who struggle to stay present in digital environments. This innovation emerged during a pivotal period when remote collaboration became the norm, spotlighting a growing demand for tools that promote inclusivity and productivity. By combining advanced AI with a deep understanding of neurodiversity, the nominee successfully transformed a recognized problem—underrepresented support for ADHD professionals—into a high-impact solution that redefines how remote teams function.

Since launching Tech Suppliers Pro on the U.S. market in September 2024, Artem Kalashnikov has increased monthly turnover by more than 50 times, scaling from modest initial shipments to consistent monthly sales of $50,000–$100,000. In less than a year of operations, he achieved a single-record shipment of $56,000 and has maintained a strong, upward growth trajectory for the company.
Artem secured official partnership and distribution agreements with leading global technology brands—including Dell, Cisco, Lenovo, Western Digital, SanDisk, MSI, and Ubiquiti—as well as with major U.S. electronics distributors such as D&H and TDSynnex. Under his leadership, the company established an active client base of 24 companies, 6 of which are now regular customers. An impressive 80% repeat client rate underscores the trust and satisfaction he has fostered through exceptional service and reliability.
Artem has successfully built a thriving eBay channel, selling over 858 products since launch. He has earned an established monthly sales limit of up to $5 million on the platform. Customer satisfaction is reflected in 208 positive reviews with a 99% positive feedback rate, confirming his reputation for operational excellence and responsive service.
Artem implemented an integrated inventory and sales management system via Inventory Source, connecting Shopify, Amazon, and eBay for real-time synchronization of stock and pricing. This automation minimized errors, accelerated order processing, and enabled the company to scale rapidly. Using Shopify as a CRM and analytics platform, he elevated operational efficiency and significantly reduced order fulfillment time. Additionally, Artem pioneered the practice of developing custom procurement lists for regular clients, which deepened customer relationships and streamlined sales cycles. Targeted advertising campaigns further ensured a consistent pipeline of new business clients.
One of the hallmarks of Artem’s leadership is his commitment to European-level customer service. This includes instant order response, proactive communication, and a personalized approach for every client. These standards quickly differentiated Tech Suppliers Pro from competitors and earned the lasting loyalty of both business clients and end customers in the highly competitive American market.
Artem’s track record demonstrates not just outstanding commercial performance, but also the ability to introduce best-in-class business practices, adapt global standards to local market needs, and drive innovation through technology and process automation. His achievements have positioned Tech Suppliers Pro as a trusted, high-performing player in the U.S. electronics distribution sector in record time.

My transition from architecture and teaching architectural design to content creation began in 2016 when I started collaborating with hotels as a content and UGC creator and social media manager.
What’s truly interesting is how my architectural background has become an unexpected (even for me) advantage in content creation. I apply fundamental design principles — composition, spatial awareness, and color theory—to create visually sophisticated content that resonates with audiences.

This unique perspective has led to amazing partnerships with over 32 hotels across 15 countries from 2017 (14 for the last 3 years), where I’ve curated content strategies that drive engagement and deliver measurable results in social media traffic and audience growth.
These successes opened doors to collaborations with global brands like Lancôme, Penhaligon’s, Huawei, Lenovo, Yves Rocher, NYX, Milka, Nutella, Purina One, Pfizer, Sony, and many others. Since 2018, I’ve also expanded my impact by developing comprehensive courses on brand collaboration and hotel partnerships. As a mentor to over 1,000 students who now work with industry leaders like Vogue, Four Seasons, and Mandarin Oriental.

The strategy is very simple:
Keep your finger on pulse of marketing, be creative, and develop your powers of observation.
Develop a teaching methodology in which everything will be clear and structured, so students can apply the information as instructed step by step.

With over a decade of experience in international trade marketing, product launches, and marketplace strategy, Katerina Lychak stands out as a visionary e-commerce consultant who combines strategic thinking with hands-on marketplace expertise. Her work bridges global standards with local relevance — a skill that has been especially impactful in Armenia’s rapidly evolving digital commerce sector.

Katerina has played a pivotal role in helping both emerging and established Armenian companies thrive in the online economy. As a business development consultant, she has guided brands like Telcell Market, Elassi, Reyma, and Arcada through every step of their e-commerce journey — from positioning and product range strategy to performance marketing and customer experience enhancement. Her nuanced understanding of marketplace dynamics, particularly on platforms like OZON and OZON Global, enables her to elevate listings and drive measurable growth for her clients.

Beyond technical expertise, Katerina is recognized for her ability to see the full picture. She integrates digital marketing with customer-centric design, optimizing every touchpoint to boost KPIs such as conversion rates, cart value, and repeat purchase frequency. Her multilingual skills and international background make her an ideal connector between cultures, markets, and platforms.

Katerina’s impact goes beyond consulting. She actively supports the development of Armenia’s digital ecosystem by mentoring, speaking, and participating in professional juries, including the Armenia Digital Awards. Her message to entrepreneurs and marketers is clear: “If your project is solving real problems and creating new possibilities, this is your time to shine.”

This nomination honors Katerina Lychak not only for her track record of tangible results but also for her forward-thinking approach and dedication to empowering brands across borders. Her work exemplifies what it means to be a true e-commerce consultant in today’s digital-first economy.

Short Summary Following McDonald’s exit from Kazakhstan in 2023, we faced the urgent challenge of building a new brand that could win consumer trust and compete in a fiercely competitive QSR market. In November 2023, we introduced I’M Restaurants, marking the start of our journey to establish a distinctive identity. I had a unique chance to lead the development and execution of the Qazan Burger campaign during Nauryz (March–April 2024) to accelerate brand recognition and restore sales momentum. This strategic initiative leveraged deep consumer insights, cultural storytelling, and a high-impact multi-channel strategy to position I’M as a locally relevant and emotionally resonant brand. The results exceeded expectations: +17% sales growth, record-breaking product performance, and a surge in brand awareness. By transforming skepticism into loyalty, the campaign proved that a locally inspired brand can not only survive but thrive against global competitors. Brief description of the setting and circumstances: McDonald’s sudden exit from the Kazakhstani market in 2023 presented a significant challenge for the company. We successfully launched the new brand “I’m Restaurants” with a smooth transition and overwhelmingly positive reception, not only in Kazakhstan but also across the CIS region. However, after an initial surge in sales, demand dropped sharply, marking the beginning of our journey to establish a unique brand identity. With intense competition in Kazakhstan’s quick-service restaurants industry, rivals quickly moved to capture the market share left by McDonald’s, using aggressive promotions, new product launches, and increased marketing efforts to challenge our brand. “I’m” found itself in a unique situation that required swift decision-making, a strategic approach, and effective communication to emphasize its local identity while maintaining international standards. This was a critical moment for the business, as we experienced a decline in customer visits and sales. Our main objective was not only to retain our existing customers but to strengthen their loyalty and lay the foundation for the brand’s long-term success. Rebuilding trust and reconnecting with our audience was essential to ensuring a smooth transition. We aimed to show that I’M was more than just a new brand—it was a part of local culture. We decided to launch a campaign during the national holiday of Nauryz, which is traditionally a time of heightened advertising activity, making it essential for us not just to attract attention but to forge a deep emotional connection with our audience. Goals: – Recover sales lost after McDonald’s exit. – Establish “I’m” as a familiar and trusted brand within the local market. Key Strategies: – Launch a Limited-Time Offer (LTO) featuring Qazan Burger and Chicken Qazan, tailored to local taste preferences. – Partner with popular Kazakhstani singer Raim to enhance emotional engagement through celebrity endorsement. Target Audience: Young adults aged 18–35 in cities where I’m Restaurants operate (Almaty, Astana, Karaganda, Kostanay, Aktobe, and Atyrau). This demographic is highly engaged with quick servicve restaurants and enjoys trying new menu items. Market research revealed that local consumers particularly value juiciness and spice in burgers. Using these insights, the Qazan Burger and Chicken Qazan were developed to cater to their preferences.

With over 10 years of experience in the market, Kazarian Marketing provides a full range of services tailored specifically for businesses. Our primary clientele comprises 80% organizations involved in the auctioning of real estate, including one-bedroom apartments, houses, historical buildings, deposits, manufacturing sites, and land plots. We primarily serve real estate agents and auctioneers from Russia, Armenia, Cyprus, and Kazakhstan. Our expertise lies in delivering a complete online marketing cycle, focusing mainly on paid advertising across all possible platforms, with the selection being project-dependent. Our dedicated team consists of skilled professionals, including designers, copywriters, content marketers, web developers, photographers, and videographers, ensuring that we can meet the diverse needs of our clients and help them achieve their marketing goals effectively.

Ruslan Shadenov, founder of RS IMPORT, stands as a trailblazer in the digital transformation of cross-border car trading for private clients in Kazakhstan. In a market historically dominated by opaque processes and intermediaries, Ruslan was among the first to introduce a transparent, client-focused e-commerce model for purchasing vehicles from U.S. auctions. His strategic approach has set new industry standards and created genuine value for thousands of Kazakhstani consumers.

Ruslan’s strategy is built around direct-to-client service, leveraging a proprietary digital platform that simplifies every step—from auction selection and bidding, to logistics, customs clearance, and final delivery. By integrating legal, financial, and operational expertise, RS IMPORT provides end-to-end support with absolute transparency in pricing, documentation, and vehicle condition. This model eliminates hidden costs and risks, empowering private buyers to access the global auto market confidently.

Beyond operational excellence, Ruslan has driven significant advances in digital education and industry literacy. Recognizing a gap in consumer awareness, he launched educational initiatives, including webinars, guides, and expert commentary, demystifying the process of cross-border vehicle purchase. His educational content not only builds trust in the RS IMPORT brand but also elevates the entire market by fostering informed decision-making.

Ruslan’s leadership has helped shape public discussion on regulatory best practices for vehicle importation and digital commerce, positioning him as both an innovator and a responsible industry voice. His dual background in finance and law ensures each transaction is not just efficient, but fully compliant and secure, reflecting a rare blend of entrepreneurship and consumer advocacy.

As RS IMPORT continues to grow its presence both in Kazakhstan and internationally, Ruslan Shadenov’s B2C strategy stands out for its clarity, customer-centricity, and measurable results. By setting new benchmarks for transparency, support, and digital innovation in e-commerce, he has redefined how consumers in Kazakhstan access the U.S. auto market—making global commerce accessible, honest, and secure for all.

Over the past decade, digital advertising has evolved dramatically, but automation in Google Ads management remains a challenge for many businesses. I founded Yakiv Ads to bridge this gap, providing a seamless and efficient automation tool that enables marketers to create and manage Google Ads SKAG campaigns in minutes without technical complexities. My expertise in computer science, digital marketing, and automation led to the development of this solution, helping businesses, agencies, and individual advertisers save time, reduce costs, and enhance campaign performance. In 2024, after extensive testing on over 200 projects, we launched Yakiv Ads as a publicly available tool, revolutionizing PPC management. This nomination recognizes my contributions to marketing automation, AI-driven advertising optimization, and the empowerment of businesses through efficient digital advertising solutions.

The nominee demonstrated exceptional PR leadership during an annual partner conference attended by 500 top executives. A severe storm caused multiple power outages, plunging the event into darkness. Instead of disruption, the nominee kept the event running, ensuring speakers continued, using flashlights, and maintaining engagement. This crisis management not only preserved the conference’s success but also reinforced trust, leading to new business deals signed on-site.

Over the past two years, the nominee has consistently demonstrated excellence in PR and strategic communications, achieving measurable results:

Enhanced brand recognition by strengthening the company’s reputation among key industry players.
Secured new business opportunities, turning high-stakes events into platforms for successful deal-making.
Mastered crisis communication, transforming unforeseen challenges into moments that reinforced trust and reliability.
Through innovative PR strategies, adaptability, and bold leadership, the nominee has elevated the company’s public perception, built long-term partnerships, and showcased PR as a driving force for business success.

I am a software engineer specializing in civic technology, with a focus on building open, scalable tools for public participation. Since 2022, I have been a contributor to Decidim—an open-source platform for participatory democracy used by governments and institutions around the world. Decidim powers citizen participation processes in cities like Barcelona, Helsinki, Paris, and Zurich. In 2024, the Brazilian federal government formalized a national-level partnership with the Decidim Association, aiming to bring the platform to millions of citizens. My work has been part of this ecosystem. Over the past years, I have contributed to the platform’s architecture, improved its modularity, and led the development of new features. In 2023, I played a leading role in one of Decidim’s most ambitious technical evolutions: integrating a full digital voting system into the platform. Before this work, Decidim supported deliberative processes, proposals, and participatory budgeting, but it lacked the ability to conduct formal voting within its core. Institutions that wanted to run verifiable digital votes had to rely on external or closed-source tools, which often conflicted with the transparency and autonomy values that define civic tech. I was responsible for designing and implementing the core elements that made voting possible directly within Decidim. That included the backend logic, admin flows, participant-facing voting interface, scheduling system, result display, and public traceability. I worked to ensure that the module followed platform conventions, was easy to adopt by cities and organizations, and could operate without introducing unnecessary complexity. This development has already been used in real-world decision-making contexts, such as the Decidim Association’s General Assembly. At the same time, all of this work was published as free and open-source software. I ensured the module was cleanly structured, documented, and extendable—allowing others to build on it across countries and contexts. My role combined technical leadership with product thinking and a deep understanding of how public-sector technology must work: reliably, transparently, and under public control. This nomination reflects both my technical contribution to a key innovation in Decidim and my broader commitment to building open, civic-focused digital infrastructure that can serve millions of people, today and in the future.

I’m a 6 x Certified Salesforce developer with a PHP development background and 13+ years of experience as a Programmer / Team Lead / partly Architect. Almost all my projects were related to e-commerce, business process optimizations, internet marketplaces, etc. My greatest achievement related to the E-commerce award was an excellent optimization of E-commerce processes to ABInbev (the largest beer producer in the world). Regarding my work, that company saves $22.5 million per year on their E-commerce system, which is demonstrated in the recommendation letters. Also, when I was a PHP developer and worked in Gameloft (one of the largest mobile game producers in the world) in the E-commerce department, I made many websites in the EMEA region for selling their games and increased sales in the EMEA region.

As the SEO Expert for Solomia Home, a luxury furniture brand based in the UAE, I spearheaded a digital marketing campaign that transformed the brand’s online presence from nonexistent to globally recognized within one year, starting in December 2023. Initially, the website had no traffic, no rankings, and zero visibility in the highly competitive luxury furniture market. Facing challenges like frequent Google algorithm updates in 2024, I drove exponential growth in organic traffic by targeting a discerning luxury audience searching for premium furniture brands and interior design solutions. My SEO strategies not only generated clicks and users but delivered a highly targeted audience, boosting Solomia Home’s visibility—including in AI-powered search answers—and establishing it as a trusted name for affluent customers worldwide. This nomination reflects my ability to achieve exceptional results, building a luxury brand from scratch and securing global reach through innovative SEO.

The nomination of Olena Iashchenko arises from a period of extreme volatility in global markets, accelerated digital transformation, and unprecedented levels of information noise. As Vice President of Glad Selena Corporation, based in Fort Lauderdale, Florida, Olena was tasked with developing sustainable digital marketing strategies capable of delivering business outcomes across diverse sectors — from retail and finance to technology and education — during periods marked by declining consumer confidence, budget constraints, and content oversaturation. Her response was a breakthrough framework: Minimalist Adaptive Marketing, integrating behavioral analytics, omnichannel alignment, emotional content design, and data personalization to generate meaningful consumer interactions in resource-restricted environments. Her methodology was not only implemented at scale across North America and Eastern Europe but also transformed into a replicable model adopted by businesses and educational institutions, positioning her as a global expert on marketing resilience and efficiency.

Denis Saliukov is an entrepreneur and business leader specializing in manufacturing operations, digital product development, and applied AI solutions. He launched and scaled a manufacturing business from scratch, building the full operating model across sales, marketing, production, and logistics. Under his leadership, the company achieved nationwide distribution, partnered with federal retail chains, and reached peak annual turnover of 180 million rubles.

One of the unique features of this project was the argumentation of the SEO team’s solutions to the METRO team. Each task was discussed not only from an SEO benefit perspective but also from a business standpoint — how each solution could impact revenue.
This case illustrates the importance of cohesive teamwork. When everyone strives to achieve a common goal, we not only improve and optimize but also work towards business objectives.

We worked on demand, the catalog, and search visibility, achieving results that exceeded our annual plan. In 2024, non-branded SEO traffic to catalog and product pages increased by 27%, while revenue grew by 28%. We calculated revenue based on the entry page — “category|product|dynamic” within a single session.
In December 2024, we recorded a year-over-year traffic increase of 40%, and our forecast for 2025 is already 11% ahead. We have planned even more ambitious goals for 2025 compared to 2024.

In this project, we performed both basic search optimization tasks and came up with ways to scale solutions with minimal effort.
From experience, we know that in e-commerce, it’s crucial to monitor the indexing of pages to ensure that all catalog pages appear in search results. This way, users will see exactly what they are looking for. To achieve this, we set up proper indexing.