Elevate Your Brand. Showcase Your Innovation

The nomination arises from a critical need in today’s increasingly virtual workplace: remote workers, particularly those with ADHD, face unique challenges in maintaining focus and engagement. Empy.ai, led by the nominee, addresses this gap by offering an AI-driven platform that structures meetings, provides real-time focus cues, and tracks engagement for individuals who struggle to stay present in digital environments. This innovation emerged during a pivotal period when remote collaboration became the norm, spotlighting a growing demand for tools that promote inclusivity and productivity. By combining advanced AI with a deep understanding of neurodiversity, the nominee successfully transformed a recognized problem—underrepresented support for ADHD professionals—into a high-impact solution that redefines how remote teams function.

Yang Liu’s nomination arises from her transformative leadership in China’s rapidly evolving children’s physical education sector. She joined iKidFit in 2015 as a founding team member when the company was a single-classroom startup with limited market visibility. Over the next eight years, she played a pivotal role in turning it into China’s leading children’s fitness education brand, growing it to over 400 chain stores nationwide and helping the company achieve listing on the New Third Board.
Her achievements occurred during a period of dramatic shifts in both consumer behavior and digital marketing. The younger generation of parents demanded more personalized, high-quality services, while traditional education marketing methods were being disrupted by platforms like Douyin (TikTok China). Within this context, Yang Liu not only scaled operations and standardized franchise systems across the country but also successfully led a digital transformation that positioned iKidFit as a benchmark case for livestream e-commerce in the education sector.
Her ability to integrate user insights, brand storytelling, and tech-enabled marketing solutions allowed iKidFit to thrive in a highly competitive and regulated industry — even during challenges like the COVID-19 pandemic. Her efforts directly impacted both B2C growth and B2B training systems, making her a standout leader worthy of global recognition.

Nataliia Cherep is an international digital marketing strategist specializing in integrated digital marketing strategy, investor communications, and cross-industry digital transformation. Her professional experience spans luxury retail, alternative energy, agribusiness investment projects, insurance, and international humanitarian organizations. Natalia is known for building trust-based digital ecosystems that unite brand strategy, multi-channel communications, CRM-driven automation, and stakeholder psychology to support growth, investment readiness, and long-term credibility. Her work combines strategic rigor with narrative precision, making her a valued expert in evaluating complex, integrated digital marketing initiatives across global markets.

Digital & Ecomm EVN Conference stands out as one of the most dynamic and impactful events in the region, earning its place among the best digital marketing conferences. Organized annually in Yerevan, Armenia, this conference gathers marketing leaders, digital innovators, and e-commerce professionals from across Eurasia to explore the most pressing topics shaping the future of the industry.

The 2024 edition attracted over 300 participants and featured expert speakers from more than 10 countries, including CEOs, CMOs, and founders of high-growth startups and established enterprises. The agenda focused on real-world applications of artificial intelligence in marketing, influencer strategies, performance-driven campaigns, cross-border e-commerce, and retention marketing. Each session was carefully curated to deliver practical insights, case studies, and emerging trends, fostering deep discussions and valuable connections among attendees.

What truly sets the EVN Conference apart is its commitment to professional development, international collaboration, and promoting Armenia as a hub for digital transformation. With multilingual sessions, high-quality networking formats, and a forward-thinking jury of speakers and partners, it offers unmatched value for both local and global participants.

More than just a one-day event, the Digital & Ecomm EVN Conference serves as a launchpad for regional innovation and a recognized platform for thought leadership in digital marketing.

I’m a 6 x Certified Salesforce developer with a PHP development background and 13+ years of experience as a Programmer / Team Lead / partly Architect. Almost all my projects were related to e-commerce, business process optimizations, internet marketplaces, etc. My greatest achievement related to the E-commerce award was an excellent optimization of E-commerce processes to ABInbev (the largest beer producer in the world). Regarding my work, that company saves $22.5 million per year on their E-commerce system, which is demonstrated in the recommendation letters. Also, when I was a PHP developer and worked in Gameloft (one of the largest mobile game producers in the world) in the E-commerce department, I made many websites in the EMEA region for selling their games and increased sales in the EMEA region.

Alexey Artemov is a Data & AI Solutions Architect specializing in designing and implementing scalable data processing platforms with AI integration for retail enterprises and industries with stringent security and regulatory compliance requirements.

Aliya Bolek is a financial analyst, investment strategist, and founder of Aliya Capital Academy and IP Bolek, an online edtech business focused on financial education and investment training. Since 2021, she has trained hundreds of private investors annually through proprietary programs that combine algorithmic trading models, behavioral finance, and disciplined risk-management strategies designed for volatile markets.

She is an international conference speaker and author of research on portfolio management, ESG integration, crisis markets, and automated trading systems. Recognized at the national level for advancing financial literacy and investment education, she received the State Medal of the Republic of Kazakhstan “Eren Enbegi Ushin” (For Distinguished Labor) in 2023 along with an official presidential commendation.

Short Summary Following McDonald’s exit from Kazakhstan in 2023, we faced the urgent challenge of building a new brand that could win consumer trust and compete in a fiercely competitive QSR market. In November 2023, we introduced I’M Restaurants, marking the start of our journey to establish a distinctive identity. I had a unique chance to lead the development and execution of the Qazan Burger campaign during Nauryz (March–April 2024) to accelerate brand recognition and restore sales momentum. This strategic initiative leveraged deep consumer insights, cultural storytelling, and a high-impact multi-channel strategy to position I’M as a locally relevant and emotionally resonant brand. The results exceeded expectations: +17% sales growth, record-breaking product performance, and a surge in brand awareness. By transforming skepticism into loyalty, the campaign proved that a locally inspired brand can not only survive but thrive against global competitors. Brief description of the setting and circumstances: McDonald’s sudden exit from the Kazakhstani market in 2023 presented a significant challenge for the company. We successfully launched the new brand “I’m Restaurants” with a smooth transition and overwhelmingly positive reception, not only in Kazakhstan but also across the CIS region. However, after an initial surge in sales, demand dropped sharply, marking the beginning of our journey to establish a unique brand identity. With intense competition in Kazakhstan’s quick-service restaurants industry, rivals quickly moved to capture the market share left by McDonald’s, using aggressive promotions, new product launches, and increased marketing efforts to challenge our brand. “I’m” found itself in a unique situation that required swift decision-making, a strategic approach, and effective communication to emphasize its local identity while maintaining international standards. This was a critical moment for the business, as we experienced a decline in customer visits and sales. Our main objective was not only to retain our existing customers but to strengthen their loyalty and lay the foundation for the brand’s long-term success. Rebuilding trust and reconnecting with our audience was essential to ensuring a smooth transition. We aimed to show that I’M was more than just a new brand—it was a part of local culture. We decided to launch a campaign during the national holiday of Nauryz, which is traditionally a time of heightened advertising activity, making it essential for us not just to attract attention but to forge a deep emotional connection with our audience. Goals: – Recover sales lost after McDonald’s exit. – Establish “I’m” as a familiar and trusted brand within the local market. Key Strategies: – Launch a Limited-Time Offer (LTO) featuring Qazan Burger and Chicken Qazan, tailored to local taste preferences. – Partner with popular Kazakhstani singer Raim to enhance emotional engagement through celebrity endorsement. Target Audience: Young adults aged 18–35 in cities where I’m Restaurants operate (Almaty, Astana, Karaganda, Kostanay, Aktobe, and Atyrau). This demographic is highly engaged with quick servicve restaurants and enjoys trying new menu items. Market research revealed that local consumers particularly value juiciness and spice in burgers. Using these insights, the Qazan Burger and Chicken Qazan were developed to cater to their preferences.

The nomination arises from a critical need in today’s increasingly virtual workplace: remote workers, particularly those with ADHD, face unique challenges in maintaining focus and engagement. Empy.ai, led by the nominee, addresses this gap by offering an AI-driven platform that structures meetings, provides real-time focus cues, and tracks engagement for individuals who struggle to stay present in digital environments. This innovation emerged during a pivotal period when remote collaboration became the norm, spotlighting a growing demand for tools that promote inclusivity and productivity. By combining advanced AI with a deep understanding of neurodiversity, the nominee successfully transformed a recognized problem—underrepresented support for ADHD professionals—into a high-impact solution that redefines how remote teams function.

Developed by Alena Astravukh and her team, Backlinks360 is revolutionizing SEO by solving a looming challenge: fragmented, inefficient backlink management. This cutting-edge SaaS platform centralizes, automates, and optimizes backlink tracking and reporting, eliminating manual SEO professional and agency work. Streamlining workflows and enhancing agency-client collaboration, Backlinks360 introduces a brand-new communication strategy allowing clients to receive and approve potential backlink opportunities. With its real-time insights, Backlinks360 boosts efficiency, improves rankings. It’s a game-changer in digital marketing that frees up businesses to focus on strategy rather than tedious link management.
The Challenge
Backlinks are a SEO staple, yet professionals face several related challenges including:
Disorganized Link Tracking: Spreadsheets create inefficiencies and increase the risk of lost data.
Inconsistent Client Reporting: Agencies lack streamlined tools to efficiently generate branded, professional-quality reports.
Limited Accessibility: High-cost SEO tools make advanced backlink management inaccessible to freelancers and small businesses.
Ineffective Monitoring: Existing platforms lack real-time link status updates, leading to missed opportunities and diminished SEO performance.

So much more than just a software tool, Backlinks360 represents a revolutionary SEO link management shift. More specifically, the platform:
Eliminates Operational Bottlenecks
Reduces manual tracking and reporting time so SEO professionals can focus on higher-value tasks
Enhances SEO Data Transparency
Provides real-time insights that strengthen client trust and campaign accountability
Democratizes Advanced SEO Tools
Removes financial barriers, making enterprise-grade backlink management accessible to freelancers, agencies, and corporations alike
Improves SEO Efficiency & ROI
Helps teams detect issues faster, optimize strategies, and improve search rankings—all without additional staff or the need to outsource
Provides Full Backlink Investment Visibility
Allows SEO teams to track and manage only the approved backlinks they pay for, ensuring greater transparency, smarter budget allocation, and more strategic collaboration with agencies.

Proven Success: Client Testimonial
SOFTSWISS SEO Team Lead Nikita Trutsko speaks to the proven impact of Backlinks360:
“With Backlinks360, our team has finally found a solution that streamlines every aspect of link tracking and management. The centralized dashboard, real-time monitoring, and automated reporting have saved us countless hours of manual work. The ability to generate professional, branded reports has improved transparency and enhanced stakeholder communication. Unlike expensive competitors, Backlinks360 provides a straightforward, scalable, and cost-efficient experience. This tool isn’t just a convenience—it’s a game-changer.”

Valentin Telegin is a Technical Director of Mobile Engineering and systems architect with over 20 years of experience building and scaling high-load digital platforms serving millions of users. He leads mobile strategy and architecture at Rostelecom, where he oversees the development of large-scale products including My Rostelecom, Smart Home, and Rostelecom Key, transforming them into performance-driven, data-centric ecosystems that support customer engagement, billing, payments, and digital revenue growth.

Valentin is an IEEE Senior Member, a jury member of leading technology awards, and an active participant in AI hackathons and professional conferences. He regularly contributes to the global engineering community as a speaker, program committee member, and scientific reviewer, supporting the advancement of industry standards and knowledge sharing in software engineering and digital platforms.

Over the past decade, digital advertising has evolved dramatically, but automation in Google Ads management remains a challenge for many businesses. I founded Yakiv Ads to bridge this gap, providing a seamless and efficient automation tool that enables marketers to create and manage Google Ads SKAG campaigns in minutes without technical complexities.
My expertise in computer science, digital marketing, and automation led to the development of this solution, helping businesses, agencies, and individual advertisers save time, reduce costs, and enhance campaign performance. In 2024, after extensive testing on over 200 projects, we launched Yakiv Ads as a publicly available tool, revolutionizing PPC management.
This nomination recognizes my contributions to marketing automation, AI-driven advertising optimization, and the empowerment of businesses through efficient digital advertising solutions.”,”1. Developed and launched Yakiv Ads (2024) – An automation tool that simplifies Google Ads SKAG campaign creation and management, saving businesses up to 86% of manual effort.
2. Implemented AI-powered automation – Our tool automatically optimizes keyword selection, ad copies, and budget allocation, improving ROI and reducing ad spend inefficiencies.
3. Adopted by 200+ businesses – Within months of launching, Yakiv Ads has become a go-to tool for advertisers who want error-free, AI-enhanced campaign automation.
4. Recognized by industry experts – Yakiv Ads has been featured in PPC forums and case studies as a game-changing innovation in digital advertising automation.
5. Optimized advertising for global markets – The tool supports multi-language campaigns and localization, allowing businesses to scale internationally without additional manual efforts.

As Director of Marketing at Halyk Insurance, Damir Zholeuov led a bold digital transformation that redefined how insurance products are marketed and delivered in Kazakhstan. His standout initiative—Halyk KASKO—was not only a product launch, but a strategic overhaul of the entire customer journey. Under his leadership, KASKO evolved into a fully digital experience: from vehicle inspection via video to online policy issuance and AI-powered damage assessment. These innovations turned a once lengthy, offline process into a seamless online service completed in minutes.

Backed by deep market research, a new positioning strategy, and a streamlined product offering, Damir’s work resulted in a 20x increase in KASKO sales—growing from 4.5 million to 175 million KZT in just one year. He doubled digital sales share, tripled conversion through direct channels, and implemented a loyalty program that raised retention from 65% to 80%. Campaigns featuring influencers and automotive bloggers helped raise national awareness of voluntary auto insurance, a product historically unfamiliar to many.

Damir’s contributions extend beyond insurance: he previously managed large-scale digital growth at Halyk Bank, launched lifestyle platforms like Halyk Market and Halyk Travel, and oversaw campaigns reaching over 5,500 schools. His results-driven, human-focused approach marks him as a true digital marketing leader for the region.

Oleksandr Pliekhov is an award-winning Senior Android Engineer and recognized authority in mobile and IoT systems engineering, with over 11 years of experience in native mobile development. A Senior Member of the IEEE—a distinction reserved for individuals who have demonstrated exceptional technical achievement—he is acknowledged by the Ukrainian IT community DOU.UA as a top-tier technical expert. Oleksandr has gained sustained national recognition for his pioneering work in Bluetooth communication, mesh networking, and performance optimization in mobile systems.

He has played a critical role in the success of several award-winning and high-impact technology projects. At Ezlo Innovation, Oleksandr was the lead Android architect behind the Atom Smart Hub, a smart home device that won the 2020 IoT Breakthrough Award. He engineered the hub’s Android system, enabling robust communication over Bluetooth and Wi-Fi, and developed multiple MVPs using BLE and mesh networking. His innovations in this area have had a lasting impact on the development of low-power, high-reliability mesh communication protocols in consumer IoT products.

Oleksandr’s work has been consistently recognized for its technical originality and practical application. His thought leadership includes multiple published articles on Android-based mesh networking and mobile power/resource optimization, including: “Strategies for Minimizing Power Consumption and Optimizing Resources for Android-Based Mesh Networks,” “Optimizing Android Mesh Networks for Mobility,” and “Disaster-Proof Mobile Networks.” These publications have informed the creation of FindMe.AI, his most recent invention—an indoor navigation system using voice, AI, and hybrid BLE/Wi-Fi localization for real-time guidance in airports, campuses, and shopping centers.

In addition to his technical achievements, Oleksandr has served in a leading capacity at distinguished companies such as Welltech and Intellias, where he directed codebase modernization, implemented CI/CD pipelines, and mentored engineering teams. At Welltech, his optimization initiatives helped raise app stability to 99.8% and increased the Play Store rating from 4.4 to 4.9. He also created and published the productivity app “Clients & Visits,” which has surpassed 5,000 downloads. Oleksandr’s consistent record of innovation, influence, and leadership positions him as a candidate of extraordinary ability within the field of mobile and IoT engineering.

ThinkAd was created by Dmytro Balan to address a critical challenge faced by small businesses selling on Amazon: the complexity and inefficiency of managing advertising campaigns. Many small business owners lack the expertise, time, and resources to effectively optimize their Amazon PPC campaigns, leading to wasted ad spend and unprofitable sales. Recognizing this gap, ThinkAd developed an AI-powered advertising automation platform designed specifically for small and medium-sized businesses. The platform automates keyword bidding, budget allocation, and campaign optimization, enabling sellers to reduce wasted ad spend, improve profitability, and scale their businesses efficiently. Since its launch, ThinkAd has been tested by over 100 small business owners and has demonstrated measurable improvements in Advertising Cost of Sales (ACoS), Return on Ad Spend (ROAS), and overall ad performance. The platform has already contributed to the success of well-known U.S.-based brands such as Handcraft Blends, Brooklyn Botany, and New York Biology, helping them scale their operations and increase sales. With a commitment to supporting entrepreneurship and economic growth, ThinkAd is not just a software tool—it is a business enabler that empowers small businesses to compete effectively in the Amazon marketplace.

I am a software engineer specializing in civic technology, with a focus on building open, scalable tools for public participation. Since 2022, I have been a contributor to Decidim—an open-source platform for participatory democracy used by governments and institutions around the world. Decidim powers citizen participation processes in cities like Barcelona, Helsinki, Paris, and Zurich. In 2024, the Brazilian federal government formalized a national-level partnership with the Decidim Association, aiming to bring the platform to millions of citizens. My work has been part of this ecosystem. Over the past years, I have contributed to the platform’s architecture, improved its modularity, and led the development of new features. In 2023, I played a leading role in one of Decidim’s most ambitious technical evolutions: integrating a full digital voting system into the platform. Before this work, Decidim supported deliberative processes, proposals, and participatory budgeting, but it lacked the ability to conduct formal voting within its core. Institutions that wanted to run verifiable digital votes had to rely on external or closed-source tools, which often conflicted with the transparency and autonomy values that define civic tech. I was responsible for designing and implementing the core elements that made voting possible directly within Decidim. That included the backend logic, admin flows, participant-facing voting interface, scheduling system, result display, and public traceability. I worked to ensure that the module followed platform conventions, was easy to adopt by cities and organizations, and could operate without introducing unnecessary complexity. This development has already been used in real-world decision-making contexts, such as the Decidim Association’s General Assembly. At the same time, all of this work was published as free and open-source software. I ensured the module was cleanly structured, documented, and extendable—allowing others to build on it across countries and contexts. My role combined technical leadership with product thinking and a deep understanding of how public-sector technology must work: reliably, transparently, and under public control. This nomination reflects both my technical contribution to a key innovation in Decidim and my broader commitment to building open, civic-focused digital infrastructure that can serve millions of people, today and in the future.

The nominee demonstrated exceptional PR leadership during an annual partner conference attended by 500 top executives. A severe storm caused multiple power outages, plunging the event into darkness. Instead of disruption, the nominee kept the event running, ensuring speakers continued, using flashlights, and maintaining engagement. This crisis management not only preserved the conference’s success but also reinforced trust, leading to new business deals signed on-site.

Over the past two years, the nominee has consistently demonstrated excellence in PR and strategic communications, achieving measurable results:

Enhanced brand recognition by strengthening the company’s reputation among key industry players.
Secured new business opportunities, turning high-stakes events into platforms for successful deal-making.
Mastered crisis communication, transforming unforeseen challenges into moments that reinforced trust and reliability.
Through innovative PR strategies, adaptability, and bold leadership, the nominee has elevated the company’s public perception, built long-term partnerships, and showcased PR as a driving force for business success.

My transition from architecture and teaching architectural design to content creation began in 2016 when I started collaborating with hotels as a content and UGC creator and social media manager.
What’s truly interesting is how my architectural background has become an unexpected (even for me) advantage in content creation. I apply fundamental design principles — composition, spatial awareness, and color theory—to create visually sophisticated content that resonates with audiences.

This unique perspective has led to amazing partnerships with over 32 hotels across 15 countries from 2017 (14 for the last 3 years), where I’ve curated content strategies that drive engagement and deliver measurable results in social media traffic and audience growth.
These successes opened doors to collaborations with global brands like Lancôme, Penhaligon’s, Huawei, Lenovo, Yves Rocher, NYX, Milka, Nutella, Purina One, Pfizer, Sony, and many others. Since 2018, I’ve also expanded my impact by developing comprehensive courses on brand collaboration and hotel partnerships. As a mentor to over 1,000 students who now work with industry leaders like Vogue, Four Seasons, and Mandarin Oriental.

The strategy is very simple:
Keep your finger on pulse of marketing, be creative, and develop your powers of observation.
Develop a teaching methodology in which everything will be clear and structured, so students can apply the information as instructed step by step.

Digital Marketing Leader of the Year As the Digital Marketing Manager at Summit Properties USA, I specialize in increasing foot traffic to shopping malls across the United States. This task is particularly challenging due to two significant factors: Not all malls are in ideal condition, requiring creative strategies to enhance their attractiveness. The rise of e-commerce, which has shifted consumer shopping behaviors toward online platforms, reducing physical store visits. To address these challenges, I developed a comprehensive digital marketing strategy tailored to each mall’s unique circumstances. My approach includes: Social Media Management for Malls: I implemented a structured content strategy across Facebook and Instagram to engage local communities, showcase mall offerings, and highlight tenant success stories. By leveraging targeted advertising and organic engagement, I successfully increased reach and interactions with potential visitors. Support for Local Businesses: Recognizing that tenants’ success directly impacts mall traffic, I initiated a support program to amplify their presence on social media. This includes collaborative promotional campaigns, content creation guidance, and featuring tenant businesses in mall-wide marketing efforts. This strategy has strengthened the relationship between malls and their tenants while driving customer engagement. Event-Driven Traffic Growth: I designed and executed an event program to attract additional visitors. These events range from seasonal markets and community gatherings to interactive experiences that encourage repeat visits. To maximize attendance, I implemented targeted event promotions through social media advertising, influencer collaborations, and strategic partnerships with local organizations. Strategic Planning and Performance Tracking: We have developed a structured event and marketing program for 2025, ensuring consistency and strategic growth. Each month, we track results using the Placer AI platform, allowing us to measure the impact of our initiatives and adjust strategies accordingly. The results of my digital marketing initiatives have been significant, with increased social media engagement, higher attendance at mall events, and positive feedback from both tenants and visitors. Notably, in the first two months of 2025, event attendance increased by 27%, post views on social media grew by 67%, and the number of followers on Facebook and Instagram continues to rise each month. Through data-driven decision-making and innovative marketing tactics, I have contributed to revitalizing physical shopping experiences and enhancing community connections within the malls Summit Properties USA manages.

Semen Semochkin is a seasoned content marketing leader with a strong editorial background shaped at top-tier digital agencies. He honed his craft at the prestigious Bureau Gorbunov, a renowned digital design and editorial studio, where he led innovative publishing projects and upheld high standards of content excellence. Building on this foundation, he transitioned to the marketing technology sector, taking on the role of Editor-in-Chief at Mindbox in 2019. In this capacity, Semochkin transformed a modest corporate blog into a powerhouse content platform that became integral to Mindbox’s business strategy. This context of blending editorial rigor with marketing objectives set the stage for his achievements: by the end of his Mindbox tenure in 2023, the company’s online journal was not just a communications channel, but a key revenue driver and community hub. Now, as a content leader at Maestra (a marketing platform for e-commerce), he continues to apply his content marketing expertise to drive engagement and showcase the value of technology through storytelling. This nomination recognizes the unique circumstances of his career trajectory – from editorial innovation to content marketing excellence – and the way Semochkin has leveraged content to achieve outstanding business outcomes in recent years.

Anvar Bogdanov has built a unique career by turning deep customer understanding into a powerful business driver. With roots in law enforcement and entrepreneurship, he has consistently applied psychological insight and structured thinking to the field of marketing. Today, as an independent consultant, Anvar leads customer development (CustDev) initiatives for businesses across the heating equipment, medical supply, and digital sectors — consistently delivering measurable sales growth and product-market alignment.
His standout contribution lies in a distinctive approach to CustDev, which he has refined into a practical framework that directly influences marketing strategy, sales funnels, and product design. Unlike traditional customer surveys, Anvar’s method uses in-depth psychological probing to uncover not only customer pain points but also subconscious drivers of purchase behavior. He carefully constructs each interview to create trust and provoke genuine insights — often culminating in the customer purchasing the product during the interview itself.

If payment is secured, the same script is reused for others. If not, the questions are refined — creating a continuous feedback loop that evolves in real time based on actual purchasing behavior. The learnings are then transformed into specific marketing triggers, updated sales scripts, blog content, and social media creatives. This system ensures that marketing speaks the language of the customer — literally using their own words, priorities, and emotions.

Thanks to this approach, Anvar has helped clients significantly increase funnel conversion rates and discover unmet customer needs, leading to the launch of new revenue-generating product lines. His strategy doesn’t just improve campaigns — it transforms businesses by putting the customer’s voice at the center of every decision.

This nomination recognizes Anvar Bogdanov’s outstanding work in creating a living, adaptive, and customer-driven marketing system that delivers both commercial success and lasting brand loyalty.

Maestra.io is nominated as Best Marketing Automation Platform for revolutionizing how e-commerce brands automate and scale their customer communications. The context for this nomination is the increasing demand for omnichannel marketing efficiency. Modern marketers juggle email campaigns, SMS alerts, push notifications, pop-ups, and more – often across disjointed tools​. This fragmentation makes it hard to deliver a cohesive message or measure impact. Maestra was built to tackle this challenge head-on by providing a cloud-based marketing automation platform that unites a CDP, loyalty program, site personalization, omnichannel communications, and more into one interface​. Over the past few years, many mid-market e-commerce brands outgrew basic email tools (like Klaviyo) but lacked the tech resources for enterprise systems; Maestra stepped in as the ideal solution, offering drag-and-drop flow building and multi-channel campaign orchestration without coding​. The platform’s ease of use (each client gets a dedicated success manager for implementation) and breadth of capability allow lean marketing teams to launch complex automated journeys that previously required entire departments. In short, Maestra provides the context of a unified, scalable marketing automation hub where all customer touchpoints can be managed intelligently. This nomination recognizes Maestra’s role in enabling brands to do more with less – executing timely, relevant marketing actions at scale, which is the essence of marketing automation. Maestra Platform Customer Testimonials: George Granoff, CEO at REKS “They are designing, delivering, and managing our customer engagement which is resulting in producing 17% of our monthly sales.” Stephanie Bregman, Vice President Marketing at 4ocean “Maestra has become an essential part of our workflow. Its ease of use, reliable performance, and excellent support have exceeded our expectations.” Will Palumbo, Director of Marketing at Enlightened Equipment “I’m very happy with the product overall, and we’re even considering applying Maestra to our second brand as a 2025 project.” Etan Efrati, E-Commerce Manager at Magnum Bikes “We’ve not only significantly boosted our marketing efficiency but also created a cohesive omnichannel experience for our customers.” Kyle Cannon, Marketing Manager at Furniture Fair “Working with Maestra’s CSMs has set a new standard for what I expect from customer success. Instead of the usual monthly check-in and upsell, the collaboration is constant, communication is immediate, and the team is truly invested in our success.” Ceata E. Lash, CEO at PuffCuff “I’m super pleased with what we’ve achieved together and can’t recommend them enough.” Lana, Marketing Manager at Unidragon “Awesome! Effective client engagement, adaptable implementation, and rapid integration.” Jennifer Fenton, Sr Director of Marketing at Jolyn “I switched from Klaviyo and couldn’t be happier. The fee structure is straightforward and the features are already great but they keep adding new ones based on feedback.”

Evgeniia Sonts is a seasoned PR expert, entrepreneur, and consultant with over 25 years of experience in strategic communications and personal branding. She is the founder of the PR agency ApPRove, which specializes in international promotion and personal brand development for business owners and creative professionals.

Eugeniia Sonts exemplifies a professional who combines deep expertise in PR with personal charisma and an active life stance. Her approach to building personal brands and international promotion makes her a sought-after expert in her field.

Articles about her clients have been published in leading international media such as Forbes, Yahoo Finance, and others. Throughout her career, Evgeniia has helped more than 500 entrepreneurs develop their personal brands, win prestigious awards, and build strong international reputations.

As the SEO Expert for Solomia Home, a luxury furniture brand based in the UAE, I spearheaded a digital marketing campaign that transformed the brand’s online presence from nonexistent to globally recognized within one year, starting in December 2023. Initially, the website had no traffic, no rankings, and zero visibility in the highly competitive luxury furniture market. Facing challenges like frequent Google algorithm updates in 2024, I drove exponential growth in organic traffic by targeting a discerning luxury audience searching for premium furniture brands and interior design solutions. My SEO strategies not only generated clicks and users but delivered a highly targeted audience, boosting Solomia Home’s visibility—including in AI-powered search answers—and establishing it as a trusted name for affluent customers worldwide. This nomination reflects my ability to achieve exceptional results, building a luxury brand from scratch and securing global reach through innovative SEO.