Technology & Platform Awards recognize technologies that enable marketing effectiveness, data-driven growth, automation, analytics, AI, and commerce operations — the systems behind scalable digital commerce.
What We Reward
We recognize technology solutions that deliver product capability, measurable business value, technical excellence, market adoption, and innovation. From e-commerce platforms to AI applications, CRM to analytics — we celebrate technologies that power digital commerce success. Winning solutions demonstrate clear ROI for users, robust technical architecture, and meaningful impact on business outcomes. We look for technologies that solve real problems, advance the industry, and enable merchants and marketers to achieve their goals more effectively.
Categories
E-Commerce Platforms
Core commerce platforms and infrastructure.
- E-Commerce Platform
- Order Management System (OMS)
- ERP Solution
- PIM System
Marketing Technology
MarTech and marketing automation.
- MarTech Solution
- CRM Platform
- Customer Data Platform (CDP)
- Marketing Automation Platform
- Personalization Technology
- Loyalty & Rewards Technology
Analytics & Measurement
Data, analytics, and measurement solutions.
- Analytics & BI Solution
- Attribution & Measurement Technology
- Experimentation / A/B Testing Platform
AI & Innovation
AI, machine learning, and innovative technologies.
- AI Application
- Technology Innovation
Customer Experience
CX, search, and service technologies.
- Search & Discovery
- Customer Service Technology
- Reviews & Ratings Platform
Payments & Security
Payment, fraud prevention, and security solutions.
- Payment & Checkout Solution
- Fraud Prevention & Security
- Returns Management
Eligibility
Who Can Enter
- Self-nominations and third-party nominations are both accepted
- Individuals, companies, teams, agencies, or organizations may submit nominations
- Previous winners may enter again with new work that meets the recency requirement
Recency Period
The achievement, project, campaign, or results being nominated must have been primarily realized between 12 January 2023 and 12 April 2026 (the three-year recency period for the 2026 cycle).
- Work that began earlier but delivered substantial results within this period is eligible
- Ongoing programs are eligible if specific achievements can be demonstrated within the period
- Work older than the recency period is not eligible unless the category explicitly states otherwise
Entry Requirements
- Nominations must be submitted via the official awards platform before the deadline
- All supporting materials (links, documents, evidence) must be accessible to judges
- Multiple category submissions are allowed with separate entries and fees
- Entrants must have legal authority to submit on behalf of all parties named
For Technology Solutions
- Technology providers, software vendors, and platform companies
- Solutions must be commercially available during the eligibility period
- Both established platforms and new innovations are welcome
- Evidence of customer adoption and satisfaction strengthens nominations
Evaluation Criteria
All Technology & Platform categories are evaluated against the following criteria:
| Criterion | Weight |
|---|---|
| Business Value & ROI | 30% |
| Product Capability & Features | 25% |
| Technology Excellence | 20% |
| Market Adoption & Satisfaction | 15% |
| Innovation & Future Readiness | 10% |
Winner determination: Each category produces one winner or no winner. Winners must achieve a Final Score of at least 80.0/100 and meet the Primary Criterion threshold (8.0/10). See Terms & Conditions for full details.