Kateryna Roh

Kateryna Roh is a digital marketing and e-commerce expert with more than five years of experience in performance marketing. She specializes in managing and scaling advertising campaigns aimed at improving the efficiency of digital channels and achieving measurable business results, including work with Google Ads (Search, Display, Shopping, Video, Performance Max), Meta Facebook & Instagram (Prospecting, Retargeting, Catalog Sales, Shopping), and Programmatic media (Display, CTV, Video, Audio).
Her professional practice is grounded in an analytical and strategic data-driven approach, using modern advertising tools to systematically optimize marketing investments with a focus on KPI achievement and sustainable business profitability. A creative problem-solving mindset and full-funnel conversion support play a key role in her work with clients. Kateryna acts not only as an expert in campaign execution but also as a mentor to business owners in leveraging advertising tools effectively. This working model enables scalable budget growth while improving core performance metrics.
In 2023, Kateryna received the Ukrainian Business Award in the category “Outstanding Expert in Digital Marketing and E-commerce.”