Writing a strong nomination is about clarity, evidence, and impact. Judges evaluate hundreds of entries — make yours memorable with these proven strategies.
Tip 1: Start with Clear Objectives
Every winning nomination answers a fundamental question: What were you trying to achieve, and why?
- State your goals upfront — revenue targets, market share, customer acquisition, efficiency gains
- Explain the context — market conditions, competitive pressure, organizational challenges
- Define success metrics — how would you know if you succeeded?
Example: “Our goal was to increase e-commerce conversion rate from 2.1% to 3.5% within 6 months by redesigning the checkout flow and implementing personalized product recommendations.”
Tip 2: Show Measurable Results
Judges love numbers. The more specific, the better.
- Before vs. After: “Conversion increased from 2.1% to 3.8% (81% improvement)”
- Absolute numbers: “Generated €2.3M in incremental revenue”
- Comparative: “Outperformed industry benchmark by 40%”
- Timeframes: “Achieved in 4 months vs. planned 6 months”
Avoid vague claims like “significantly improved” or “drove growth” — always quantify.
Tip 3: Tell a Compelling Story
Behind every great result is a story of challenge, strategy, and execution.
- The Challenge: What problem were you solving? What made it difficult?
- The Approach: What strategy did you choose? Why? What alternatives did you reject?
- The Execution: How did you implement? What teams/resources were involved?
- The Outcome: What happened? What did you learn?
Structure your nomination like a case study: Problem → Solution → Results → Learnings.
Tip 4: Provide Supporting Evidence
Don’t just claim success — prove it.
- Screenshots: Analytics dashboards, before/after comparisons, campaign creative
- Documents: Case studies, presentations, internal reports (non-confidential summaries)
- Third-party validation: Client testimonials, media coverage, industry recognition
- Links: Live campaigns, product pages, published content (ensure they remain accessible)
Important: All supporting materials must be accessible to judges during the evaluation period. If content is behind a login, provide screenshots or recorded walkthroughs.
Tip 5: Align with Evaluation Criteria
Each category has published criteria with specific weights. Study them.
- Read the criteria before writing — ensure your nomination addresses each one
- Weight your content accordingly — if “Results” is 35%, spend more time on results
- Use the criterion language — mirror the terms judges will use for scoring
Common Mistakes to Avoid
❌ Too much background, not enough results
❌ Vague claims without numbers
❌ Focusing on features instead of outcomes
❌ Broken links or inaccessible materials
❌ Submitting too late (rushed entries show)
❌ Not tailoring to the specific category
Nomination Checklist
Before submitting, verify:
✅ Clear objectives and context stated
✅ Measurable results with specific numbers
✅ Story structured logically (problem → solution → results)
✅ Supporting evidence included and accessible
✅ All category criteria addressed
✅ Links tested and working
✅ Proofread for clarity and errors
✅ Submitted before the deadline