Yelena Kovalenko

Yelena Kovalenko is a digital marketing specialist with a focus on performance and growth marketing, specializing in building full-funnel marketing systems that drive measurable and scalable business growth.

She has worked across 300+ projects internationally, helping businesses improve customer acquisition, optimize conversion processes, and implement data-driven marketing systems.

Her expertise includes paid acquisition through Meta Ads, conversion strategy, WhatsApp-based sales funnels, CRM integration, and performance analysis based on business-critical metrics such as customer acquisition cost, conversion rate, customer value, and revenue attribution.

Yelena’s work has received international recognition, including Gold at the Titan Awards (Marketer of the Year, 2026) and Silver at the Vega Digital Awards (Marketing Effectiveness, 2025). She also contributes to the industry as a jury member for international awards.