Maxim Sklyarov

Head of the regional representative office of Bette GmbH & Co. KG across CIS and Central Asia, overseeing commercial strategy, retail and project sales, partner network development, and regional infrastructure. Maxim has built a distribution system spanning 500+ showrooms and successfully integrated Bette products into projects by leading international hotel operators, including Marriott International, Hilton Worldwide, Hyatt Hotels Corporation, and Radisson Hotel Group. Prior to Bette, he led regional representations for European brands Axor Industry and SIEGENIA-AUBI in Russia and the CIS, launching new markets and implementing international standards in premium sanitary ware and window-and-door systems. A seasoned operator at the intersection of premium European manufacturing and complex regional markets.