Digital Marketing Excellence categories recognize campaign and growth excellence across acquisition, performance, CRM, retention, social, influencer, content-led growth, and brand strategy.
What We Reward
We recognize marketing campaigns and strategies that deliver measurable results, creative excellence, strategic clarity, and audience engagement. From performance marketing to brand building, SEO to social media — we celebrate campaigns that move the needle. Winning entries demonstrate clear objectives, innovative approaches, and quantifiable impact on business outcomes. We look for campaigns that not only achieved their goals but also advanced best practices and set new standards for the industry.
Categories
General Excellence
Overall marketing excellence.
- Digital Marketing Campaign
- Data-Driven Marketing Strategy
By Channel
Channel-specific campaign excellence.
- Content Marketing Campaign
- Social Media Campaign
- Performance Marketing Campaign
- Influencer Marketing Campaign
- Email Marketing Campaign
- Video Marketing Campaign
- SEO Strategy
- Retail Media / Marketplace Ads Campaign
- Affiliate & Partnership Campaign
By Objective
Campaign excellence by business objective.
- Brand Building Campaign
- Marketing Automation / Lifecycle Campaign
- Community Building Campaign
Eligibility
Who Can Enter
- Self-nominations and third-party nominations are both accepted
- Individuals, companies, teams, agencies, or organizations may submit nominations
- Previous winners may enter again with new work that meets the recency requirement
Recency Period
The achievement, project, campaign, or results being nominated must have been primarily realized between 12 January 2023 and 12 April 2026 (the three-year recency period for the 2026 cycle).
- Work that began earlier but delivered substantial results within this period is eligible
- Ongoing programs are eligible if specific achievements can be demonstrated within the period
- Work older than the recency period is not eligible unless the category explicitly states otherwise
Entry Requirements
- Nominations must be submitted via the official awards platform before the deadline
- All supporting materials (links, documents, evidence) must be accessible to judges
- Multiple category submissions are allowed with separate entries and fees
- Entrants must have legal authority to submit on behalf of all parties named
Evaluation Criteria
All Marketing Campaign categories are evaluated against the following criteria:
| Criterion | Weight |
|---|---|
| Results & Performance | 35% |
| Creative Execution & Originality | 25% |
| Strategy & Objectives | 20% |
| Audience Engagement | 15% |
| Innovation & Impact | 5% |
Winner determination: Each category produces one winner or no winner. Winners must achieve a Final Score of at least 80.0/100 and meet the Primary Criterion threshold (8.0/10). See Terms & Conditions for full details.