Alina Selyanina

Alina Selyanina is a retail-development executive specializing in business growth, chain expansion, and the creation of scalable operating models. As Director of Retail Chain Development at Ruskus, she has played a central role in transforming the company’s retail structure and supporting its transition toward a more standardized and sustainable growth model.
Between 2021 and 2024, Alina contributed to the expansion of Ruskus from four to seven stores, while annual revenue increased from RUB 28.1 million to RUB 461.1 million. During the same period, the volume of flowers sold grew from more than 305,000 stems to 2.99 million stems. Her work combines strategic planning, operational standardization, performance management, and practical retail execution across multiple locations.
In recognition of her contribution to retail-chain development and business scaling, Alina was honored at the BIBA Global Awards 2025 as the winner of Retail Chain Growth Leader of the Year.
As a jury member of the ECDMA Global Awards 2026, Alina brings practical experience in evaluating business growth, operational development, retail expansion, leadership effectiveness, and the ability to turn strategic plans into measurable results. Her professional perspective is grounded in real-world management and the disciplined development of businesses capable of sustained growth.