Ilya Obritskiy

Ilya Obritskiy

Position: Gold in Best Customer Relationship Management (CRM) Strategy
Categories: Gold

The nominee is a Business Development Leader with a mid-sized software development and technology consulting provider with around 400 employees, serving diverse clients from SMBs and startups to Fortune 500 enterprises. Previously constrained by a legacy Sugar CRM system plagued by data duplication, complexity, and outdated UX, the nominee successfully led a strategic shift to HubSpot CRM. This transition addressed critical CRM pain points, drastically improved user adoption (by 50%), streamlined cross-functional collaboration, and enhanced funnel conversion rates (by 5%).