Kirill Baryshnikov is a seasoned media leader with extensive experience developing and steering in-house media departments across international companies. Currently serving as the Global Business Partner at BETiq (L’Oréal), he focuses on fueling digital marketing transformation with a keen eye on consumer experience and ROI.

Kirill excels in building and managing high-performing teams, driving strategic change, and leveraging data and analytics to optimize marketing efforts. His expertise spans a wide range of areas, including digital marketing, social media, CRM, e-commerce, and consumer experience.

Beyond his corporate experience, Kirill actively contributes to the academic and professional community. He has served as a guest lecturer at prestigious institutions like HSE University, the British Higher School of Design, and Moscow State University, sharing his insights on digital transformation and e-commerce.

Kirill’s expertise is highly sought after, as demonstrated by his numerous jury appointments for prestigious industry awards like MIXX , E+ Awards, and the Effie Awards Global Best of the Best. He is also a published author, contributing insightful articles on topics such as AI in marketing and the use of big data for go-to-market strategies