Make it Real by Realweb Community
Make it Real! is a unique community that brings together leaders and professionals from the digital and marketing industries.
In an era oversaturated with formal events, we have created a space for genuine connections — where ideas turn into projects and acquaintances grow into real partnerships.
We unite participants from leading advertising agencies, banks, FMCG companies, tech startups, and major manufacturers.
We are not bound by contracts or shared employers — we are united by values: a drive for growth, a willingness to support one another, and a passion for moving the industry forward together.
Make it Real! is more than just a meetup
Make it Real! is proof that the future of the industry belongs to real human connections.”,”Since 2022, Make it Real! has hosted over 50 events in Armenia, becoming one of the most recognized platforms for networking and professional development in the digital community.
All events are held in Russian, creating a welcoming space for professionals from different countries to connect and grow.
We originally started as a community for expat marketers — and today, Make it Real! unites not only expatriates but also a growing number of local Armenian professionals and international participants from across the region.
Our lineup includes:
⏺ the first Russian-language marketing hackathon in Armenia,
⏺ 18 meetups on current digital topics,
⏺ 8 large-scale lectures by industry speakers,
⏺ a Digital StandUp show,
⏺ and 20 networking brunches.
Each Make it Real! event is not just about speaker sessions. Every gathering has its own theme and a unique networking format:
🎴 card games for structured introductions,
💬 dynamic chat discussions,
🧠 team quizzes during session breaks,
🤖 interactive engagement through a Telegram bot,
🤝 and dedicated business networking sessions.
We actively develop partnerships, having organized events together with leading IT companies and collaborated with Armenia’s largest HR event — Career City Fest.
Our events have attracted speakers and participants not only from Armenia but also from Georgia, various Asian countries, and Europe, giving Make it Real! an increasingly international reach.
Within our community, we’ve also launched special interest clubs:
🎾 squash,
🎲 board games,
📚 and a bilingual book club focused on cultural diversity (in Russian and English).
Today, Make it Real! brings together over 500 engaged community members.
We help participants discover new career paths, launch collaborative projects, and build meaningful professional relationships that truly transform their lives and careers.
With a growing organizing committee, we continue to expand and strengthen our impact on the professional landscape.
Our meetups are often informally called “”the trendiest events in Yerevan’s digital scene.”,”Strategies we employed:
а) A clear focus on core values:
From the very beginning, we built the community around support, knowledge sharing, and real networking — not around formal speeches or status.
b) A customized approach to every event:
Each event has a unique theme and a dedicated networking mechanic: from card games and dynamic chats to team quizzes, interactive Telegram bots, and structured business networking sessions. This keeps every gathering engaging and fresh.
c) Building a high-quality audience:
We attracted participants through personal recommendations, partnerships with IT companies, and collaborations with major events such as Career City Fest.
d) Integrating international expertise:
We welcomed speakers and participants not only from Armenia but also from Russia, Georgia, various Asian countries, and Europe, expanding the community’s global reach.
e) Maintaining strong community engagement:
We created internal clubs for squash, board games, and a bilingual book club, ensuring that the community thrives not only during events but between them.
Why our achievements stand out:
1. Every event is built around genuine engagement, not passive listening.
2. Each gathering has its own unique concept and networking experience.
3. We have created a space where participants feel part of a vibrant, supportive community.
4. In just a short time, we evolved from a small expat-focused group into one of the most dynamic international digital communities in Armenia.
5. Our participants naturally become ambassadors for the community, fueling organic growth and long-term impact.”,”Make it Real! is a community and event series for digital and marketing professionals, created to foster real professional connections through open and engaging communication.
What we do:
We organize regular events in Armenia, held in Russian, attracting participants and speakers from Armenia, Russia, Georgia, Asia, and Europe.
Our program includes meetups on trending digital topics, expert lectures, networking brunches, thematic quizzes, a Digital StandUp show, and a signature marketing hackathon.
Each event is enhanced with unique networking formats to help every participant build valuable connections and feel truly part of the community.
How we work:
Each event has a specific theme and a carefully designed engagement mechanic.
We use elements like card games, dynamic chat activities, team quizzes, interactive Telegram bots, and structured business networking to break barriers and create an atmosphere of openness and energy.
Who it’s for:
Initially, Make it Real! was created for expat marketers who had relocated to Armenia. Over time, the community grew into an international and open platform for all digital and marketing professionals — welcoming both local specialists and international participants.
Our approach:
At the core of Make it Real! is the belief that networking should be genuine and human.
We believe in the power of real human connections and create conditions where people can meet, exchange ideas, support each other, and grow together.
We don’t just host events — we build an environment for personal and professional growth.
The result:
Since its launch in 2022, Make it Real! has united over 500 members, hosted more than 50 events, formed a growing organizing committee, and become one of the most recognizable networking platforms in Armenia’s digital scene.