Mariya Yarantseva 🇺🇸

I am an accomplished marketing and business development professional with extensive experience leading innovative and high-impact campaigns. Over the years, I have successfully combined creativity with data-driven insights to drive brand growth, optimize business operations, and establish key industry partnerships.
My expertise spans multiple industries, where I have played a pivotal role in digital transformation, strategic positioning, and trend forecasting. I have authored scientific articles published in HAC science journals, contributing to research and thought leadership in marketing and digital engagement. Additionally, my professional insights and expertise have been sought out by leading media outlets such as Marie Claire, where I have shared perspectives on emerging industry trends and best practices.
Throughout my career, I have worked with some of the world’s most recognized brands, including LEGO, Coca-Cola, FIFA World Cup, and Unilever, leading marketing initiatives that drive consumer engagement and business growth. My ability to craft data-driven marketing strategies and execute large-scale campaigns has been instrumental in delivering measurable results and fostering brand success.
I am also an active member of prestigious professional organizations, including the American Marketing Association (AMA) and the European Customer Data Management Association (ECDMA), where I collaborate with other industry leaders to advance best practices and drive innovation.