Nikita Lagoda

Nikita Lagoda is a pharmaceutical business expert with over 10 years of experience across leading global companies, including Sandoz, AstraZeneca, and Servier. He has a proven track record of driving sales growth, implementing market strategies, and developing scalable commercial solutions in highly competitive environments.

He is the author of the award-winning book Rx for Success (2024), recognized as an organizational and managerial innovation in pharmaceutical marketing and successfully implemented in real business practice. Nikita is also a published author of multiple scientific and business articles focused on pharmaceutical marketing, pricing, and operational efficiency.

In addition to his commercial work, he serves as a jury member for business competitions, a reviewer of scientific publications, and a member of the editorial boards of Industrial Economy and Current Research. He is a frequent media contributor and industry speaker, known for combining practical business execution with analytical and strategic expertise.