Viktoriia Prisna

Viktoriia Prisna is a hospitality and operations executive with extensive experience leading large-scale restaurant, club, and entertainment projects in Russia and the UAE. As Hospitality and Operations Director at Soho Family, one of the region’s largest HoReCa holdings, she has overseen up to 18 venues and teams of more than 1,000 employees. Her expertise spans strategic management, marketing, finance, and operational innovation, including the development of deposit systems and loss-control mechanisms widely adopted across the industry. Viktoriia’s management practices have been successfully implemented in international projects in Dubai, and her professional achievements have been featured in leading business publications and industry journals.