Vladislav Kislov 🇺🇸

Vlad has successfully scaled a nationwide home appliance repair company in the U.S. using digital marketing as the primary engine of growth. While the business is not structured as a traditional e-commerce platform, its expansion and customer acquisition have been fully driven by digital channels.

1. Targeted Online Advertising: Strategic use of paid advertising on Google and Meta platforms allowed for highly targeted campaigns based on region, device type, and user behavior. These campaigns were continuously optimized using A/B testing and performance analytics.

2. Expansion into New States via Digital Marketing: Entry into new markets was executed entirely through digital advertising. Geo-targeted campaigns and localized strategies enabled fast penetration and client acquisition in each state, eliminating the need for traditional offline marketing.

3. Automation of Marketing Communication: Follow-up messages, review requests, and remarketing efforts were fully automated through CRM and communication tools. This ensured high client retention and referral rates while minimizing manual labor.

4. Data-Driven Optimization: Every aspect of the marketing funnel—from ad performance to conversion tracking—was data-driven. This enabled real-time adjustments and scalable growth with high return on ad spend (ROAS).

As a result of this digital-first strategy, the company grew its annual revenue from $800,000 to $2.5 million in under two years, maintaining profitability and expanding into multiple new states without a physical marketing presence.