Yang Liu

Yang Liu’s nomination arises from her transformative leadership in China’s rapidly evolving children’s physical education sector. She joined iKidFit in 2015 as a founding team member when the company was a single-classroom startup with limited market visibility. Over the next eight years, she played a pivotal role in turning it into China’s leading children’s fitness education brand, growing it to over 400 chain stores nationwide and helping the company achieve listing on the New Third Board.
Her achievements occurred during a period of dramatic shifts in both consumer behavior and digital marketing. The younger generation of parents demanded more personalized, high-quality services, while traditional education marketing methods were being disrupted by platforms like Douyin (TikTok China). Within this context, Yang Liu not only scaled operations and standardized franchise systems across the country but also successfully led a digital transformation that positioned iKidFit as a benchmark case for livestream e-commerce in the education sector.
Her ability to integrate user insights, brand storytelling, and tech-enabled marketing solutions allowed iKidFit to thrive in a highly competitive and regulated industry — even during challenges like the COVID-19 pandemic. Her efforts directly impacted both B2C growth and B2B training systems, making her a standout leader worthy of global recognition.