Meet the Judges

Yevgeniy Golota is a seasoned analytics and digital transformation expert with over a decade of experience driving innovation in the digital marketing and e-commerce sectors. Known for his pioneering contributions at Google, where he played a key role in developing tools like the Google Ads Performance Planner, Yevgeniy has consistently pushed the boundaries of data-driven strategies. His expertise spans building scalable analytics infrastructures, optimizing digital campaigns, and mentoring the next generation of industry professionals. Yevgeniy’s insights and leadership have made a lasting impact on global digital practices, positioning him as a thought leader in the field.

My name is Tamara Peric, and I currently serve as a Vice President of eCommerce Trading at adidas, where I lead a diverse team of 75 professionals in a multi-country operation, generating over $1 billion in revenue. In this role, I focus on driving profitable growth, optimizing marketing and merchandising investments, and building best-in-class consumer experiences across diverse markets. With over 25 years of experience in the Retail and eCommerce sectors – including positions at adidas, Nike, Converse, Staples, and Avon Cosmetics – I have gained a deep understanding of the industry, across the United States, Latin America and Europe.
As a leader, I have cultivated a next-gen high-performance culture that values well-being and personal growth. Through mentorship and talent development initiatives, I have championed inclusivity and created an environment where individuals feel empowered to push boundaries and thrive.

Outside of work, my passion for wellness and sports translates into discipline and resilience—qualities I bring to my professional life. Whether I am training for a triathlon, or enjoying family ski and hiking trips, I am committed to maintaining balance and health, setting a positive example for both my family and my colleagues.

As a mother of three, I am determined to inspire both my children and professional teams to be resilient, compassionate, and impactful. My ambition is to leave a legacy that integrates the successes and values of my personal life with the innovation and transformation I bring to my professional journey.

I hold an Executive MBA from Boston University and a BSBA in MIS & Finance from Boston University.

I have over 9 years of experience in marketing and PR. I have worked on promoting products and key figures of large companies. My core hard skills are PR and Event Management. I have organized over 130 business events of various formats – from small business breakfasts with 50 participants to large-scale business conferences with up to 2,000 attendees in 9 other countries Additionally, I work as a consultant for Western IT companies, helping them expand into the markets of Kazakhstan, Uzbekistan, and Georgia. I am also a podcast producer for professionals from various industries (construction, manufacturing, mining, energy).

I’ve been involved in marketing, producing and blogging since I was a teenager. During this time, I was trusted to promote projects by highly experienced executives, celebrities and business leaders, which allowed me to develop significant skills and competencies in these areas. In my professional activities, I was involved in developing marketing strategies, packaging personal brands, setting up online schools and sales funnels, organizing commercial filming, as well as SEO promotion and working with partners. My ideas are often born at the intersection of previous experience in various niches, which allows me to offer non-standard and effective solutions.

I am an experienced e-commerce expert and backend development specialist with over a decade in the industry. I have led software development processes, consulted for tech-focused e-commerce businesses, and helped companies achieve massive annual growth. As the owner of two e-commerce stores in Ukraine, I understand the challenges of scaling online businesses firsthand. My expertise includes Web and Software development, with a strong focus on building efficient, scalable solutions and integrating advanced digital marketing strategies

Kirill Baryshnikov is a seasoned media leader with extensive experience developing and steering in-house media departments across international companies. Currently serving as the Global Business Partner at BETiq (L’Oréal), he focuses on fueling digital marketing transformation with a keen eye on consumer experience and ROI.

Kirill excels in building and managing high-performing teams, driving strategic change, and leveraging data and analytics to optimize marketing efforts. His expertise spans a wide range of areas, including digital marketing, social media, CRM, e-commerce, and consumer experience.

Beyond his corporate experience, Kirill actively contributes to the academic and professional community. He has served as a guest lecturer at prestigious institutions like HSE University, the British Higher School of Design, and Moscow State University, sharing his insights on digital transformation and e-commerce.

Kirill’s expertise is highly sought after, as demonstrated by his numerous jury appointments for prestigious industry awards like MIXX , E+ Awards, and the Effie Awards Global Best of the Best. He is also a published author, contributing insightful articles on topics such as AI in marketing and the use of big data for go-to-market strategies

Aleksandr Chuvatkin is a seasoned digital marketing and business development leader with over a decade of experience driving transformative campaigns for global brands such as Coca-Cola, Toyota, and KFC. As CEO of Reddy Bird, Aleksandr leverages his expertise in 360-degree marketing strategies, Agile methodologies, and innovative digital solutions to propel businesses to new heights. Renowned for his ability to combine data-driven insights with creative vision, Aleksandr is also a dedicated mentor and thought leader, shaping the future of e-commerce and digital marketing through his contributions to industry forums and initiatives.

Lennert is a Director within Deloitte Digital Belgium. As digital transformation consultant, he advises clients on the definition and development of digital channels to strengthen their brands and grow their business.  Specialized in eCommerce business transformation and commercial excellence, Lennert acts as a strategist & functional architect. He supports clients in defining commercial strategies and experiences up to the implementation of eCommerce and related solutions (e.g. CRM, CPQ, PIM and/or CMS) , process & business model transformations, capability development and user/customer adoption.

With over 18 years of professional experience in strategic marketing and advertising, I have built a distinguished career, holding senior leadership roles such as Head of Marketing and Advertising and Marketing Director while working with top global brands. My academic foundation—a Master’s degree in Economics with a specialization in Public Relations has equipped me with a strong understanding of marketing analytics and strategic brand development.
I am a nationally recognized marketing expert, with accolades including Gold and Silver awards in the Mazda Dealer Cup, showcasing my ability to innovate and deliver measurable impact. My expertise extends to go-to-market strategies, event campaigns, and product launches, where I have introduced groundbreaking methodologies that integrate advanced AI techniques with traditional evaluation methods. These innovations have set a new industry benchmark, enabling numerous companies to achieve profitability and market success.

Elena Morina is an accomplished Project Manager with a strong background in digital marketing, particularly within the gaming industry. Her experience in managing and optimizing game development teams, coupled with her expertise in developing strategic marketing campaigns, makes her a valuable asset in evaluating innovative digital projects.

Elena’s deep understanding of the digital landscape stems from her successful leadership in game development and marketing initiatives. She actively participates in the gaming community, staying abreast of the latest trends and advancements in the field.

Elena’s achievements and insights align perfectly with the spirit of the Armenia Digital Awards, which celebrate digital excellence across various categories, including websites, mobile apps, innovations, digital marketing campaigns, and recognizing outstanding professionals in the field.

Diana Akchurina is a seasoned business development and marketing communications professional with over 17 years of experience driving growth and brand awareness, primarily in the high-tech industry. Her expertise spans social media marketing, public relations, and influencer marketing, honed through collaborations with renowned companies such as Plantronics, Infinidat, OneMob, SteelSeries, and more.

As the Founder and CEO of Easy Communications, a marketing agency focused on lead generation and growth, Diana helps businesses achieve tangible results through organic marketing strategies. Her prior roles at Plantronics and PR Partner Agency demonstrate her deep understanding of channel marketing, brand management, and strategic communications within the IT and telecommunications sectors.

Diana’s commitment to excellence extends beyond her professional endeavors. She actively contributes to the industry as a judge for prestigious awards like The International Business Awards and The Stevie Awards for Technology Excellence. She also serves as a mentor for organizations like Women in Tech and adplist.org, empowering women and underrepresented groups in the technology field.

Anna Volchik is a force in the digital marketing landscape, specializing in the travel and hospitality sector. Her expertise lies in leveraging social media platforms like Instagram, YouTube, Pinterest, and TikTok to drive traffic, engagement, and customer acquisition for hotels worldwide.

With a background in architecture and design, Anna brings a unique visual perspective to her content creation. Her ability to combine stunning visuals with compelling narratives has led to successful collaborations with renowned international brands including Lancôme, Penhaligon’s, Pfizer, Lenovo, Yves Rocher, and more.

Anna’s experience spans working with the Turkish Hoteliers Association and over 30 hotels in 15 countries, showcasing her global reach and understanding of diverse markets. She is also passionate about knowledge sharing, offering online courses on brand collaboration and visual content creation, empowering fellow creators and professionals in the digital marketing industry.

Results-driven marketing professional with 6+ years of experience in brand management, digital marketing, and project management. Proven expertise in leading teams to execute high-impact campaigns, drive sales, and enhance brand visibility. Skilled in strategic marketing, stakeholder management, and digital transformation, with a track record of optimizing ROI, launching successful initiatives, and fostering key partnerships. Adept at leveraging data-driven insights to boost campaign performance and engagement.

CMO at Armenian Digital Awards, Founder and Chief Digital Marketer of “Ghazaryan Marketing” company. Co-author of the book “Influential Realtor. A Guide to Marketing and Personal Branding”. Author of scientific articles. A senior member of : E-Commerce & Digital Marketing Association the global community of talented professionals in ecommerce and digital marketers (ecdma.org). EDUCATION: Graduated from the European University of Armenia with honors. Field of study: “Automated information processing and control systems.”

Evgenii Shamovtsev is a distinguished expert in database administration, software development, and digital transformation. With over a decade of experience in optimizing enterprise-level databases, integrating cutting-edge software solutions, and implementing advanced automation frameworks, he has been instrumental in enhancing system efficiency and security across various industries.
Evgenii has led critical projects, including the seamless consolidation of banking databases during institutional mergers, significantly improving operational continuity. His deep expertise in Oracle database administration, cybersecurity, and AI-driven automation has positioned him as a key innovator in database architecture and data security.
Beyond his technical expertise, Evgenii is actively engaged in thought leadership and mentorship, guiding organizations and professionals in AI-integrated data management and enterprise digital transformation. His industry contributions include the development of security frameworks that set new benchmarks for database resilience, as well as published insights on database security, AI integration, and software automation.
As a Senior Member of the E-Commerce & Digital Marketing Association (ECDMA), Evgenii brings his wealth of experience and strategic vision to the jury panel. His keen understanding of digital innovation and data security ensures a rigorous evaluation of technological advancements and industry best practices within the competition.

Daria Shiian is an award-winning art director and brand strategist known for integrating cutting-edge technology into premium design. With over a decade of experience, she has shaped global brand identities and spearheaded digital transformations for major clients. As the creative lead at DD.NYC Agency, Daria has pioneered AI-driven brand identity systems and immersive spatial design solutions, earning accolades such as the Pentawards, Dieline Awards, and ADC Award. Her work bridges technology and storytelling, redefining modern branding and design.

I am an accomplished marketing and business development professional with extensive experience leading innovative and high-impact campaigns. Over the years, I have successfully combined creativity with data-driven insights to drive brand growth, optimize business operations, and establish key industry partnerships.
My expertise spans multiple industries, where I have played a pivotal role in digital transformation, strategic positioning, and trend forecasting. I have authored scientific articles published in HAC science journals, contributing to research and thought leadership in marketing and digital engagement. Additionally, my professional insights and expertise have been sought out by leading media outlets such as Marie Claire, where I have shared perspectives on emerging industry trends and best practices.
Throughout my career, I have worked with some of the world’s most recognized brands, including LEGO, Coca-Cola, FIFA World Cup, and Unilever, leading marketing initiatives that drive consumer engagement and business growth. My ability to craft data-driven marketing strategies and execute large-scale campaigns has been instrumental in delivering measurable results and fostering brand success.
I am also an active member of prestigious professional organizations, including the American Marketing Association (AMA) and the European Customer Data Management Association (ECDMA), where I collaborate with other industry leaders to advance best practices and drive innovation.

A commercially minded retail manager with extensive experience in e-commerce management at industry leaders such as IKEA, Vodafone, extra, Sony, Raya, and others across Mena Region ( Egypt,Saudi Libya and UAE) . I have started Many new business functions from scratch, such as Ecommerce trading in extra, Online Sales in IKEA, Social Media channels in IKEA’s customer Care Center, and opening 20 franchise stores for Vodafone retail stores and establishing a B2B business model at Metro Cash and Carry in Egypt. Always committed to personal development, and using my skills to make a difference

Anna is a backend engineer with over 10 years of experience in civic technology, modular platform architecture, and open-source development. At Pokecode, she leads backend development for large-scale digital participation platforms based on Decidim, serving public institutions across Europe. Anna co-authored the blockchain-based voting integration Decidim–Vocdoni, enabling secure, verifiable digital elections. Her work has supported governments in Spain, Switzerland, and Canada, and has been featured in international media. She is also an advocate for inclusive digital design and a contributor to the global open-source community.

I am a Community Director with over 10 years of experience in managing and growing communities within the video game industry. I’ve had the privilege of leading community engagement for over 20 titles, including award-nominated games like Raji: An Ancient Epic, a nominee at The Game Awards, as well as successfully developing community strategies for projects such as Megaloot, Heretic’s Fork, and The Crackpet Show: Happy Tree Friends Edition, and many more! At Ravenage and SuperGG, I established and led community management as a distinct department, resulting in increased brand recognition and a significant rise in inbound collaboration requests from developers. Additionally, I’ve worked closely with prominent actors, streamers, and partners to create impactful campaigns and partnerships that enhance both games and brands. My expertise lies in developing strategic community engagement, growing dedicated fanbases, and leading community teams to success across various platforms. I am deeply passionate about fostering community interaction and leveraging social media to connect players with the games they love.

With over 24 years of practical and solid e-commerce and digital experience, I am a seasoned chief digital officer who can tackle the strategic, operational, and technical challenges of any business. I currently lead the digital innovation and strategy across multiple sectors at Braveo a prominent company in the Brazilian market. My core competencies include workable solutions, strategy execution, organizational change management, and digital transformation. I am passionate about culture, people, innovation, e-commerce, and creating value for customers and stakeholders. My mission is to leverage my expertise and skills to help businesses grow and thrive in the digital era.

Bogdan Mikhailov is a Lead Software Engineer at VK.com, one of the largest social platforms in Russia, where he drives innovation in digital advertising and scalable architecture. With deep expertise in AI-driven analytics, microservices, and ethical personalization, Bogdan plays a key role in shaping the future of digital products and marketing technologies.

Inna Karmaz is an accomplished marketer, entrepreneur, and expert in high-ticket sales. With a career spanning over a decade, she has revolutionized the online sales strategies of experts across various industries. Inna is the founder of IK MILLIONS LLC, a U.S.-based marketing consultancy, and the creator of the renowned “Millions on Expertise” program. Her innovative methodology has empowered experts in fields ranging from psychology to finance to create scalable high-ticket programs, achieving consistent monthly revenues of $5,000 to $10,000.

Her program’s success stories include transforming businesses with minimal resources, demonstrating that significant financial growth is possible even with small audiences. Inna’s approach emphasizes value over volume, enabling her clients to achieve financial freedom while reducing workload.

As a nominee for the 2024 “Marketer of the Year” award, Inna continues to inspire and guide professionals toward strategic success in the digital marketplace.

B.L. Ochman is a Generative AI trainer, strategic content creator, writer, podcast producer, journalist, YouTube channel growth hacker and marketing strategist with more than 30 years of experience in B2B and B2C verticals from food to finance. Cutting through hype and hyperbole, at What’s Next Tech B.L. teaches non-technical clients how to incorporate Generative AI into their workflow in ways that were unimaginable even six months ago. With group workshops and one-to-one training, she will help you get up to speed with AI. She is a trusted advisor to leading brands including IBM, Meijer, and Transitions Lenses, resulting in significant increases in sales and ROI. And She’s worked with startups and entrepreneurs to help them create visibility and sales for their brands. Recognized as an industry thought leader leveraging tech for marketing, she has written for Ad Age, Business Week, Social Media Today and many more and she has spoken at more than 25 conferences. She will be speaking at Rutgers University AI Summit in November. She’s also a really pretty good swing dancer.

Dmytro Balan is a leading expert in Amazon advertising, AI-driven marketing automation, and e-commerce strategy. As the Founder & CEO of ThinkAd Inc., he has pioneered AI-powered solutions for optimizing Amazon PPC campaigns, helping businesses enhance efficiency and maximize ROI. With over eight years of experience, Dmytro has worked with high-profile e-commerce brands, developed proprietary ad automation software, and mentored hundreds of entrepreneurs through his Amazon Masters by ThinkAd program.

Mikhail Isaev is a highly accomplished CTO and software engineer with a passion for building innovative technology solutions. Currently serving as CTO at Madison Tech, he brings extensive experience in web services, technology leadership, and mobile application development.

Mikhail is also a prolific author of open-source libraries, including SwifWeb, SwifQL, FCM, UIKitPlus, and CodyFire, demonstrating his commitment to sharing knowledge and advancing the developer community. He is the founder of the swift.stream community and co-founder of the ServerSideSwift community, further showcasing his dedication to fostering collaboration and knowledge exchange among developers.

Throughout his career, Mikhail has held key technical leadership roles at various companies, including OnuGO Technology and FutuMart, where he co-founded and served as CTO, developing innovative smart fridges for the retail industry. His experience also includes leading mobile engineering efforts at Prive and developing a dynamic Swift framework for HyperADX, showcasing his versatility and expertise in diverse technology domains.

Diana Makhmutova is a seasoned HR and business development expert with over a decade of experience in leading recruitment strategies, HR technology innovations, and talent management. She is the co-founder of NanimAI, an HRTech platform leveraging generative AI to optimize hiring and enhance candidate selection. Previously, she built and scaled HR processes at Avito, founded Target4hr, and advised leading companies on HR strategies.

Diana is a recognized industry leader, winning the People Awards TOP 2024 – HR Expert of the Year and serving as a judge for international competitions, including the Globee® Awards for Women in Business. A frequent speaker at professional conferences and co-author of HR Business Partner, she brings deep expertise in HR transformation and strategic workforce planning.

Anastasiia Prydius is the Head of Product Development at AccelIQ.digital, where she leads AI and ML innovation for e-commerce, digital marketing, and data-driven automation solutions. With over a decade of experience across SaaS, advertising technology, and AI-driven applications, she specializes in AI-powered marketing automation, programmatic advertising, and LLM integration.
Previously, Anastasiia worked at Adtelligent and Vertamedia, where she contributed to real-time bidding (RTB) solutions, ad optimization strategies, and AI-driven audience targeting. Her expertise in advertising technology, predictive analytics, and AI governance has helped businesses scale their digital marketing efforts and improve customer engagement.
She holds a Master’s in Information Systems and Business Analytics from Iowa State University and a Master’s in Economics from the University of the Basque Country, Spain. Passionate about AI-driven transformation in e-commerce and marketing, Anastasiia actively mentors startups, speaks at industry conferences, and contributes to AI adoption strategies in digital marketing and business automation.

I have worked in Pharma for my entire career, first in regulatory affairs, and then in digital engagement focused roles in the medical and commercial roles. These last few years, I’ve been focused on designing high level omnichannel strategy as well as the implementation of digital engagement initiatives in various organizations. My experience ranges from deploying an AI-based Next Best Action engagement to leading change management efforts to increase utilisation of digital engagement tools by field users.
I’m passionate about empowering all levels of the organization to innovate and tapping into the collective creativity that exists in existing teams.

A global Cyber Security, Metaverse, AI, Avatar Payment, CBDC, Fintech, Digital ID expert who works with fortune 500 companies, Federal Governments, UNHCR and the banking industry to help CISO implement biometric authentication for secure payment methods, as well as access to physical premises and logical IT assets and Patented the technology used in Apple Pay, Google Pay, and AI speakers that control IoT devices via your own voice authentication used for Apple Siri, Amazon Alexa, and Samsung Bixby. Also patented the technology for a biometric ID card in 2009 (before Apple iPhone 5s with fingerprint sensor 2014), as recognized the need for off-grid accessibility, as well as functionality, for Disaster/Emergency Relief, and for combating national ID fraud crime, within a broad cross-section of industries, and organizations, within the private and public sectors. Served at the United Nations CISO Group from 2012 – 2015 as a Senior Security Officer for the global implementation of the “One UN ID card” a Biometric, password-free access card for employees and refugees, which was implemented by the UNHCR that is based in Geneva, Switzerland. Patent holder of over 60 Global biometric security patents — including the US, Canada, U.K., E.U: France, Germany, Switzerland; China, Japan and Israel. Holds a Ph.D. in Cyber security from Hansei University, and is a remote Professor of Smart City Security at Sogang University in South Korea & lives in Toronto, ON.

I run AiHello which is a 40 person company that helps e-commerce sellers (specifically amazon and walmart sellers) with their ads.
We’ve managed more than $400 million in ad spend and $1.2 billion in sales.

Alena Lipina is a recognized leader in e-commerce and digital marketing, formally acknowledged as a Senior Member of the E-Commerce & Digital Marketing Association (ECDMA). This prestigious designation, awarded after a rigorous evaluation process, highlights Alena’s exceptional expertise and impact in driving digital transformation and talent development within the e-commerce sector.

Alena’s accomplishments include spearheading data-driven recruitment strategies, implementing innovative digital onboarding programs, and leveraging advanced HR analytics for optimized decision-making. Her strategic approach to talent acquisition and development has significantly impacted organizational performance and talent quality within the digital landscape.

Alena’s expertise and contributions have been recognized by the ECDMA assessment board, who unanimously approved her Senior Membership based on her impressive achievements and leadership in the field. Her involvement in the ECDMA further strengthens the organization’s commitment to fostering growth and excellence within the e-commerce and digital marketing industries globally.

ShiSh Shridhar is currently leading AI and emerging technology strategies as the Global Director of Retail & CPG Startups at Microsoft for Startups. With over 27 years at Microsoft, he’s a pioneer in solving business challenges with technology, particularly in retail. ShiSh’s extensive background includes work in geospatial and IoT tech, earning him recognition as a top retail expert and AI leader. Based on Whidbey Island, he continues to drive innovation, research AI systems, and publishes insights on retail and tech advancements. He’s also an advisory board member at GMU Center for Retail Transformation.

Alexey Taranov is a seasoned digital marketing expert with over 15 years of experience in building and scaling online businesses. As a serial entrepreneur and consultant, he has helped numerous companies achieve significant growth through effective digital strategies.

Alexey’s expertise spans various areas of digital marketing, including SEO, PPC advertising, social media marketing, content marketing, and email marketing. He has a proven track record of driving traffic, generating leads, and increasing sales for businesses across diverse industries.

Beyond his consulting work, Alexey is a sought-after speaker and educator, sharing his knowledge and insights at industry conferences and workshops. He is also the founder of the “Digital Marketing for Business” online course, which has helped thousands of entrepreneurs and marketers enhance their digital skills.

Alexey’s passion for digital marketing and his commitment to helping businesses succeed make him a valuable asset to any project or team. His experience, expertise, and dedication to innovation make him a respected figure in the digital marketing community.

Jason Greenwood is a seasoned e-commerce and digital transformation expert with over 20 years of experience in the industry. As the founder of Greenwood Consulting, he specializes in guiding small to medium-sized businesses through the complexities of digital commerce. Jason’s deep knowledge helps companies optimize their e-commerce strategies, implement effective digital tools, and accelerate growth in an ever-evolving marketplace.

In addition to his consulting work, Jason is the host of the popular “At the Coalface” podcast, where he shares insights, interviews industry leaders, and explores the latest trends in e-commerce and digital innovation. His passion for empowering businesses and his commitment to sharing knowledge have made him a respected thought leader in the global e-commerce community.

Igor Kiselev is a results-driven Program Manager at Amazon with a strong background in operations, analytics, and digital transformation. Over nearly two decades, he has led impactful initiatives across global organizations, delivering measurable outcomes—from multimillion-dollar cost savings to large-scale product launches. Igor has designed innovative tools used by hundreds of professionals across countries, mentored over 100 graduate students in analytics, and driven strategic partnerships in the fintech space. With deep expertise in process optimization and risk management, Igor brings analytical rigor and a collaborative mindset to the ECDMA jury, committed to fostering excellence and innovation across the digital and e-commerce community.

Senior Project Manager recognized for 8+ years of multi-faceted experience in project management, specializing in both
product and business vision, with a strong foundation in product analytics.
Innovative Strategist: Skilled at building and redesigning operational and project processes to enhance work quality, value, and
efficiency. Proven ability in consulting and detuning processes across various projects.
Visionary Leader: Excels at forming teams from scratch, fostering effective communication, and mentoring team members.
Demonstrated success in team building, aligning with stakeholders’ requirements, and managing teams of up to 40 people.
Data-Driven Thinker: Proficient in analyzing and interpreting numbers and graphs, extracting key insights from data, and
writing simple SQL queries, complemented by experience in product research and hypothesis testing.

Tom’s professional journey spans diverse sectors including eCommerce, FinTech, AI, and Web3. His career highlights include impactful roles at Google (Wallet), Alibaba, and Wanda (as the founding CEO of Wanda eCommerce, overseeing 600 shopping malls). Notably, as the co-founder and CTO of AliExpress, Tom spearheaded the development of the platform into the largest cross-border eCommerce platform. Academically, Tom holds an MBA and was a PhD student in AI at Columbia University.

After an illustrious 10 year career working on iconic, award winning civil engineering projects, Chris moved into retail as European Head of Real Estate for Foot Locker and later Gap, before becoming MD Europe for leading global trade association, ICSC (International Council of Shopping Centers). He later joined CBRE as Head of Retail France & Senior Director EMEA. Before joining CBRE, and then after leaving, he has been running his own international retail consultancy, advising global brands, owners, investors and trade associations on strategy, expansion, restructuring, and repositioning. Today he also has executive roles as a Co-Founder or MD, or board member of emerging brands, young companies and start-ups. While a former Global Governing Trustee, he still holds a leadership role at ULI (Urban Land Institute), is a keynote speaker, Master of Ceremonies, conference organiser, and is a published author (2 books). He is recognised as a Global Thought Leader, a Top Retail Expert (RETHINK RETAIL), and has won an industry award (ICSC). Currently based in Paris, he has lived in 6 countries and is multi lingual.

Lia Grimberg is the Principal of Radicle Loyalty, a personalization and loyalty consulting firm. Radicle Loyalty helps you design loyalty programs and get loyal customers instead of just one-time customers. With 20+ years in loyalty both as a practitioner and a consultant, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay, Loblaw, LoyaltyOne, The Home Depot, and American Express. Lia guest lectures at various educational institutions, including the Canadian Marketing Association, The Schulich School of Business at York University, and George Brown College. Lia holds an MBA from The Schulich School of Business at York University, a CLMP (Chartered Loyalty Marketing Professional) designation, and a post-graduate degree in in Artificial Intelligence from the University of Texas at Austin.

I am an experienced Full-Stack Developer with over five years of expertise in building high-performance web applications and video conferencing solutions. Throughout my career, I have focused on enhancing application performance, reducing loading times, and ensuring secure system integrations. My ability to collaborate effectively across cross-functional teams has allowed me to deliver scalable and reliable software solutions. Some of my notable achievements include leading the development of reusable components that improved system performance by 20%, integrating a banking system that increased company revenue by 15%, and implementing innovative video-sharing features to enhance user experience. Additionally, I developed a cloud-based WebIDE with AI integration, demonstrating my passion for exploring emerging technologies and applying them to solve real-world challenges. I am particularly drawn to your association because of its commitment to fostering collaboration, knowledge-sharing, and innovation. I believe my technical skills, problem-solving mindset, and dedication to continuous learning align well with your mission. By joining your community, I aim to contribute valuable insights, share best practices, and participate in initiatives that drive collective growth.

With 15+ years of experience in digital marketing and ecommerce across Asia Pacific and the Middle East, Grace has been honing her skills in driving brand awareness, customer engagement, lead generation and online revenue, in the digital space. She excel in crafting strategies to enable brands including adidas, Sony Pictures Television, Middlesex University Dubai to grow, optimizing performance marketing, and leveraging data-driven insights to deliver exceptional results. Her proven ability to lead and inspire cross-functional teams to achieve business objectives was evident in her work at adidas Group. Lyre’s Spirit Co, Jamjoom Fashion and, presently in her role at Middlesex University Dubai.

I am an expert into crafting digital experience by pioneering CX, DX & martech and orchestrating agile, high impact transformations.

I am a senior digital marketing expert with over 10 years of specialized experience in the luxury interior design and Italian furniture market. My expertise lies in search engine optimization (SEO) and contextual advertising for premium brands across Google, Bing, and Yandex platforms.
Throughout my career, I have successfully managed digital marketing strategies for leading companies in the luxury segment, including Antonovich Design, Antonovich Home, Solomia Home, and Modenese Gastone. My work has helped these brands achieve and maintain top positions in search results across 17 countries, significantly expanding their international presence and client base.

A results-driven digital marketing and SEO leader with over 12 years of experience, Alena Astravukh specializes in driving organic growth, enhancing conversions, and leading high-performing teams for B2B, SaaS, and e-commerce businesses.

Throughout her career, Alena has spearheaded award-winning campaigns, orchestrated international market expansions, and successfully managed multi-million dollar budgets. She is passionate about data-driven optimization, innovative CRO strategies, and fostering cross-functional collaboration to achieve impactful business outcomes.

Alena’s expertise extends across technical SEO, website optimization, content marketing, and team leadership, making her a valuable asset in evaluating ECDMA Global Award entries.

Evgenii Frolikov is an accomplished software engineer and US patent holder specializing in secure, high-performance backend systems. With a deep focus on DevSecOps, microservice architecture, and scalable platforms, he has developed cutting-edge solutions capable of supporting millions of operations and complex enterprise needs.

Evgenii is the creator of a patented automated vulnerability correction system and a pioneer in no-code platforms designed to empower business users. His commitment to adaptable, configuration-driven development reflects a modern approach to building resilient, efficient systems.

Amanzhol Rysmendiyev is the founder of the educational company AiAt.kz, an internationally certified business coach, bestselling author on personal development and entrepreneurship, a graduate of the International Leadership Academy, and a participant in programs by Tony Robbins, Brian Tracy, and Robin Sharma. He has over 15 years of experience in training and developing entrepreneurs, serves as a mentor and speaker at major business forums, and is a guest expert and jury member at national and international startup competitions

Dhvani Unadkat is a marketing and communications strategist specializing in go-to-market strategies, digital engagement, and AI-driven marketing solutions. Currently at PayPal, she focuses on marketing fintech and personalization strategies that enhance digital commerce experiences. With experience across agency and corporate roles, including Amazon, Edelman, and Hunter, she has worked on brand storytelling, performance marketing, and audience engagement

Marketing Expert and Entrepreneur with over 10 years of experience in marketing and administrative roles at leading international companies. Currently serves as the Marketing Manager and CEO of Easy Sound LLC, a consulting firm specializing in marketing strategies and CRM solutions. Holds a Master’s Degree in Marketing and is dedicated to fostering innovation and driving impactful results in the field.

E-commerce Business Head with experience in building and scaling D2C and marketplace businesses across diverse categories- Grocery ( Reliance Retail), Furniture (Nilkamal and Godrej Interio), Consumer Durables ( HMC), Solar ( Waaree Energy).
Equally experienced in offline retail, I lead various functions in offline retail, including strategy, sales, franchisee network development, key accounts, category, and merchandising at Reliance Retail and Reliance Infocomm. I built the first Reliance digital Xpress concept store, which was later converted into Jio stores.

As a business leader in building digital capabilities, I lead multiple digital transformation and omnichannel commerce initiatives, such as Unified CRM for dealers, distributors, and retail, the first headless commerce platform on IBM WCS stack, and Sterling OMS.

As AI is adding vast capabilities to human intelligence, I am working to build a platform to augment the capabilities of SMEs to build positive unit economics and scale.

An internationally recognized professional with 30+ years of experience in evaluating, advising, and implementing IT solutions for businesses across the US, Europe, and the Middle East. Completed over 80 solution design and implementation projects, serving in roles of business consultant, solution architect, business analyst, project manager, product manager, and product owner. Visionary and co-creator of award-winning software products.
Contributor to the BABOK Guide v3, a global professional standard for the Business Analysis profession. Contributor of questions for the CBAP certification exam. Book author: “The Thrifty Business Analyst: How to Boost Performance Using Lean and Theory of Constraints.” Author of multiple IIBA-endorsed training courses on business analysis and training materials for the global BABOK study groups.
MS in Aerospace Engineering. Postgraduate Diploma in Digital Business. Certified Business Analysis Professional (IIBA CBAP). Certified Supply Chain Professional (APICS CSCP). Certified Product Manager (AIPMM CPM).

Tatsiana is a highly accomplished marketing strategist with over a decade of experience driving growth for large international companies in both B2B and B2C markets. Her expertise lies in developing and executing impactful sales strategies that increase revenue, optimize business processes, and foster strong customer relationships.

A proven leader in international markets, Tatsiana has a track record of successfully expanding market share and achieving sustainable sales growth. She is adept at managing cross-functional teams, integrating cutting-edge technologies like automation and big data into marketing processes, and leveraging data-driven insights to optimize campaign performance.

With her deep understanding of strategic marketing principles and proven ability to deliver results, Tatsiana brings a wealth of knowledge and experience to the judging panel.

Elena Komarova is the CEO of Gate, a leading PR agency ranked among the top 5 for IT companies in RR Rating. With 8 years of experience, Elena has built a team of 20 professionals dedicated to helping Russian B2B companies and digital products achieve widespread media recognition. Under her leadership, Gate has earned a reputation as the best young PR agency in 2024 and was awarded the Bronze Tagline Award (2023).

Elena’s expertise lies in crafting impactful PR strategies, securing placements in top news outlets and TV broadcasts, and generating buzzworthy stories for over 50 IT companies. Her insights are highly sought after, leading her to become a popular blogger on VC.RU, an expert on career building for h.careers, and an independent consultant for IT companies seeking PR and marketing guidance.

I am a marketing professional with over 12 years of experience in advertising, strategic marketing, and project management. Born in Iran and educated in Ukraine, I developed a strong foundation in international economics, marketing, and management.
Throughout my career, I have successfully led diverse projects, including:
Managing advertising and marketing operations for Shangri La, a global online entertainment platform spanning Asia, Africa, and the Americas,
Developing and executing end-to-end marketing campaigns, client acquisition strategies, and project oversight across CIS countries,
Building effective partnerships and delivering measurable results for businesses in highly competitive markets.
In 2019, I joined Wombat Digital, where I continued driving impactful marketing initiatives and expanding my expertise in digital strategy.
After relocating to Los Angeles in 2022, I took on a leadership role at Alpha 77, overseeing new projects that integrate advanced advertising solutions with educational programs. My focus is on helping businesses grow through effective marketing strategies while empowering individuals through high-quality learning resources.

Anton Vert is the Chief Business Development Officer at Swaggy Agency, a creative agency specializing in the design and production of high-quality custom merchandise. Swaggy Agency works with brands of all sizes to create unique and impactful merchandise that elevates their brand identity and strengthens customer relationships. They offer a wide range of products, from apparel and accessories to promotional items and packaging, with a focus on creativity, quality, and sustainability.

Beyond his role at Swaggy Agency, Anton is a recognized influencer and entrepreneur in Armenia, running a successful media project focused on the Armenian business and lifestyle landscape. He covers a diverse range of topics, including business events, local services, and cultural experiences, sharing his insights with a dedicated audience of Armenian business professionals, expats, and international audiences.

Anton’s passion for innovation and his commitment to helping brands connect with their target audiences through meaningful experiences make him a valuable asset to the judging panel. He is eager to share his insights and contribute to the recognition of outstanding creative work in the digital marketing industry.

Natalia Maximova is the Founder and Chief Commercial Officer of Tkaniti, a fast-growing fashion-tech brand specializing in premium Italian textiles. With over 20 years of leadership experience in telecom and digital commerce, she has built a proprietary e-commerce platform powered by AI-driven personalization, in-house CRM systems, and direct supplier integration. Recognized for her strategic vision and hands-on innovation, Natalia is a published author and a recipient of multiple industry honors, known for turning complex operations into agile, customer-centric digital businesses.

Founder & CEO, Marketing Link LLC | Digital Marketing & Advertising Automation Expert
Mykola Lukashuk is a leading expert in digital marketing, performance advertising, and AI-driven automation. As the Founder & CEO of Marketing Link LLC, he specializes in SEO, PPC, paid social, and data-driven marketing strategies, helping businesses optimize advertising efficiency and maximize ROAS.
A jury member for the STEVIE® Awards, Web Marketing Association’s IAC Awards, and IT-Universe, Mykola is recognized for his sharp analytical approach and deep expertise in digital advertising. He has received multiple industry honors, including Company of the Year 2023 and Professional of the Year 2023, cementing his reputation as an innovator in marketing automation and business growth.

Trevor Sumner is a NYC-based entrepreneur with multiple successful exits, early stage investor and advisor. He currently serves as the Head of AI and Data Platform Products at Raydiant, the leading in-store experience platform. Raydiant acquired Perch, where Mr. Sumner served as CEO. Perch’s interactive retail displays used computer vision to detect when customers touch products to respond with product-specific digital messaging and marketing apps that consistently drive 87% sales lift on average. Perch won numerous Clio, Digi, Edison, Fast Company and retail design awards and was named one of the 15 tech companies to watch by Forbes. Mr. Sumner has been named a Top 100 Retail Industry Influencer from Rethink Retail, a Top 50 Retail Technology Thought Leader by Retail Tech Innovation Hub and the Most Influential CEO in Visual Merchandizing by Corporate Vision. Trevor has been an investor, advisor and operator for cutting-edge technology companies for 20+ years with multiple successful exits and is a regular contributor to business and technology publications such as Inc, Forbes, TechCrunch and Mashable. He runs a small early stage investment and advisory firm called Summoner that has a portfolio of a couple dozens startups and is a lead mentor in the prestigious ERA Accelerator in New York City. Trevor is a native New Yorker, an avid fisherman (he caught a 600 lb Black Marlin), an amateur chef and an adventure scuba diver who has dived on every continent including Antarctica.

Ken Kralick is a seasoned global e-commerce executive with extensive experience in leading digital sales and transformation initiatives across various industries. Most recently, he served as Vice President of E-commerce and E-Business at Moët Hennessy, where he oversaw global online sales for the Wine & Spirits Division of LVMH Group. In this role, Ken managed direct-to-consumer e-commerce efforts, including owned and operated sites and marketplace platforms, and led indirect e-retail business globally. He also served as CEO of Clos19.com in Europe and was a board member of Dioniso S.r.l., overseeing Tannico and Vente à la Propriété e-commerce platforms.

Prior to his tenure at Moët Hennessy, Ken held several key positions at PUMA Group over nearly seven years. As Global Director of E-commerce, he managed the B2C sales channel and digital go-to-market strategies for B2B2C wholesale digital sales. He also served as Head of Global E-commerce and Head of E-commerce for Europe, where he was instrumental in transitioning the direct-to-consumer business from an outsourced model to a fully in-house operation, significantly expanding PUMA’s online presence across multiple platforms.

Ken’s entrepreneurial spirit led him to found Byers Creek, LLC, a digital consulting firm that provided e-commerce consulting services to global brands such as Jaguar, Land Rover, Lacoste, PUMA, and Tarte Cosmetics. His technical expertise and strategic insights have been pivotal in balancing brand marketing, distribution, and IT considerations for these companies.

Ken holds a Master of Business Administration (MBA) in International Business from the University of Leicester and dual Bachelor’s Degrees in Mass Communications and Speech Communications from Minnesota State University, Mankato. His diverse background and leadership in e-commerce make him a valuable asset in driving digital transformation and growth in the global marketplace.

Rajnish Narayanan (Raj) is a well-recognized keynote speaker, digital marketing & AI consultant & brand strategist with many years of experience in successfully implementing complex, enterprise-level digital marketing & technology projects across the globe.
He helps business owners, entrepreneurs, and marketing & sales professionals transform their businesses by navigating them successfully through the complex world of digital marketing & AI. Raj has trained numerous businesses across the globe on varied topics in the field of digital marketing & AI and has worked closely with both Fortune 500 companies and start-ups, which gives him a unique understanding and expertise in digital marketing, AI & the social media landscape. He is associated as a speaker, trainer & mentor with startups, colleges and universities and also with service delivery providers. These providers include employment agencies, newcomer assistance firms, charitable & non-profit organizations, learning disabilities associations, and cross-cultural associations. Raj is recognized on LinkedIn as a “Top Digital Marketing Voice” and a prominent authority in Search Engine Marketing (SEM) for his contribution to the community.