Meet the Judges

Anastasiia is a seasoned international marketing and digital content expert, and a Senior Member of the ECDMA. Currently serving as Director of Client Services at Sorry,Guys Creative Agency, she has spearheaded successful campaigns for leading brands like Porsche and HONOR, showcasing her expertise in navigating complex, multi-regional initiatives. Her experience extends to diverse industries, including fintech and tourism, where she honed her skills in understanding international market dynamics and cross-cultural business challenges. Anastasiia’s background also includes promoting international events through impactful digital marketing campaigns, demonstrating her strong understanding of audience engagement strategies. Her combined expertise in global brand management and digital marketing, coupled with her senior membership within the ECDMA, makes her a valuable judge for the Global Awards.

Tatsiana is a highly accomplished marketing strategist with over a decade of experience driving growth for large international companies in both B2B and B2C markets. Her expertise lies in developing and executing impactful sales strategies that increase revenue, optimize business processes, and foster strong customer relationships.

A proven leader in international markets, Tatsiana has a track record of successfully expanding market share and achieving sustainable sales growth. She is adept at managing cross-functional teams, integrating cutting-edge technologies like automation and big data into marketing processes, and leveraging data-driven insights to optimize campaign performance.

With her deep understanding of strategic marketing principles and proven ability to deliver results, Tatsiana brings a wealth of knowledge and experience to the judging panel.

Rajnish Narayanan (Raj) is a well-recognized keynote speaker, digital marketing & AI consultant & brand strategist with many years of experience in successfully implementing complex, enterprise-level digital marketing & technology projects across the globe.
He helps business owners, entrepreneurs, and marketing & sales professionals transform their businesses by navigating them successfully through the complex world of digital marketing & AI. Raj has trained numerous businesses across the globe on varied topics in the field of digital marketing & AI and has worked closely with both Fortune 500 companies and start-ups, which gives him a unique understanding and expertise in digital marketing, AI & the social media landscape. He is associated as a speaker, trainer & mentor with startups, colleges and universities and also with service delivery providers. These providers include employment agencies, newcomer assistance firms, charitable & non-profit organizations, learning disabilities associations, and cross-cultural associations. Raj is recognized on LinkedIn as a “Top Digital Marketing Voice” and a prominent authority in Search Engine Marketing (SEM) for his contribution to the community.

Alena Lipina is a recognized leader in e-commerce and digital marketing, formally acknowledged as a Senior Member of the E-Commerce & Digital Marketing Association (ECDMA). This prestigious designation, awarded after a rigorous evaluation process, highlights Alena’s exceptional expertise and impact in driving digital transformation and talent development within the e-commerce sector.

Alena’s accomplishments include spearheading data-driven recruitment strategies, implementing innovative digital onboarding programs, and leveraging advanced HR analytics for optimized decision-making. Her strategic approach to talent acquisition and development has significantly impacted organizational performance and talent quality within the digital landscape.

Alena’s expertise and contributions have been recognized by the ECDMA assessment board, who unanimously approved her Senior Membership based on her impressive achievements and leadership in the field. Her involvement in the ECDMA further strengthens the organization’s commitment to fostering growth and excellence within the e-commerce and digital marketing industries globally.

A results-driven digital marketing and SEO leader with over 12 years of experience, Alena Astravukh specializes in driving organic growth, enhancing conversions, and leading high-performing teams for B2B, SaaS, and e-commerce businesses.

Throughout her career, Alena has spearheaded award-winning campaigns, orchestrated international market expansions, and successfully managed multi-million dollar budgets. She is passionate about data-driven optimization, innovative CRO strategies, and fostering cross-functional collaboration to achieve impactful business outcomes.

Alena’s expertise extends across technical SEO, website optimization, content marketing, and team leadership, making her a valuable asset in evaluating ECDMA Global Award entries.

Diana Makhmutova is a seasoned HR and business development expert with over a decade of experience in leading recruitment strategies, HR technology innovations, and talent management. She is the co-founder of NanimAI, an HRTech platform leveraging generative AI to optimize hiring and enhance candidate selection. Previously, she built and scaled HR processes at Avito, founded Target4hr, and advised leading companies on HR strategies.

Diana is a recognized industry leader, winning the People Awards TOP 2024 – HR Expert of the Year and serving as a judge for international competitions, including the Globee® Awards for Women in Business. A frequent speaker at professional conferences and co-author of HR Business Partner, she brings deep expertise in HR transformation and strategic workforce planning.

Results-driven marketing professional with 6+ years of experience in brand management, digital marketing, and project management. Proven expertise in leading teams to execute high-impact campaigns, drive sales, and enhance brand visibility. Skilled in strategic marketing, stakeholder management, and digital transformation, with a track record of optimizing ROI, launching successful initiatives, and fostering key partnerships. Adept at leveraging data-driven insights to boost campaign performance and engagement.

I’ve been involved in marketing, producing and blogging since I was a teenager. During this time, I was trusted to promote projects by highly experienced executives, celebrities and business leaders, which allowed me to develop significant skills and competencies in these areas. In my professional activities, I was involved in developing marketing strategies, packaging personal brands, setting up online schools and sales funnels, organizing commercial filming, as well as SEO promotion and working with partners. My ideas are often born at the intersection of previous experience in various niches, which allows me to offer non-standard and effective solutions.

Igor Kiselev is a results-driven Program Manager at Amazon with a strong background in operations, analytics, and digital transformation. Over nearly two decades, he has led impactful initiatives across global organizations, delivering measurable outcomes—from multimillion-dollar cost savings to large-scale product launches. Igor has designed innovative tools used by hundreds of professionals across countries, mentored over 100 graduate students in analytics, and driven strategic partnerships in the fintech space. With deep expertise in process optimization and risk management, Igor brings analytical rigor and a collaborative mindset to the ECDMA jury, committed to fostering excellence and innovation across the digital and e-commerce community.

Tom’s professional journey spans diverse sectors including eCommerce, FinTech, AI, and Web3. His career highlights include impactful roles at Google (Wallet), Alibaba, and Wanda (as the founding CEO of Wanda eCommerce, overseeing 600 shopping malls). Notably, as the co-founder and CTO of AliExpress, Tom spearheaded the development of the platform into the largest cross-border eCommerce platform. Academically, Tom holds an MBA and was a PhD student in AI at Columbia University.

I am an experienced e-commerce expert and backend development specialist with over a decade in the industry. I have led software development processes, consulted for tech-focused e-commerce businesses, and helped companies achieve massive annual growth. As the owner of two e-commerce stores in Ukraine, I understand the challenges of scaling online businesses firsthand. My expertise includes Web and Software development, with a strong focus on building efficient, scalable solutions and integrating advanced digital marketing strategies

Founder & CEO, Marketing Link LLC | Digital Marketing & Advertising Automation Expert
Mykola Lukashuk is a leading expert in digital marketing, performance advertising, and AI-driven automation. As the Founder & CEO of Marketing Link LLC, he specializes in SEO, PPC, paid social, and data-driven marketing strategies, helping businesses optimize advertising efficiency and maximize ROAS.
A jury member for the STEVIE® Awards, Web Marketing Association’s IAC Awards, and IT-Universe, Mykola is recognized for his sharp analytical approach and deep expertise in digital advertising. He has received multiple industry honors, including Company of the Year 2023 and Professional of the Year 2023, cementing his reputation as an innovator in marketing automation and business growth.

Trevor Sumner is a NYC-based entrepreneur with multiple successful exits, early stage investor and advisor. He currently serves as the Head of AI and Data Platform Products at Raydiant, the leading in-store experience platform. Raydiant acquired Perch, where Mr. Sumner served as CEO. Perch’s interactive retail displays used computer vision to detect when customers touch products to respond with product-specific digital messaging and marketing apps that consistently drive 87% sales lift on average. Perch won numerous Clio, Digi, Edison, Fast Company and retail design awards and was named one of the 15 tech companies to watch by Forbes. Mr. Sumner has been named a Top 100 Retail Industry Influencer from Rethink Retail, a Top 50 Retail Technology Thought Leader by Retail Tech Innovation Hub and the Most Influential CEO in Visual Merchandizing by Corporate Vision. Trevor has been an investor, advisor and operator for cutting-edge technology companies for 20+ years with multiple successful exits and is a regular contributor to business and technology publications such as Inc, Forbes, TechCrunch and Mashable. He runs a small early stage investment and advisory firm called Summoner that has a portfolio of a couple dozens startups and is a lead mentor in the prestigious ERA Accelerator in New York City. Trevor is a native New Yorker, an avid fisherman (he caught a 600 lb Black Marlin), an amateur chef and an adventure scuba diver who has dived on every continent including Antarctica.

Dhvani Unadkat is a marketing and communications strategist specializing in go-to-market strategies, digital engagement, and AI-driven marketing solutions. Currently at PayPal, she focuses on marketing fintech and personalization strategies that enhance digital commerce experiences. With experience across agency and corporate roles, including Amazon, Edelman, and Hunter, she has worked on brand storytelling, performance marketing, and audience engagement

I am a senior digital marketing expert with over 10 years of specialized experience in the luxury interior design and Italian furniture market. My expertise lies in search engine optimization (SEO) and contextual advertising for premium brands across Google, Bing, and Yandex platforms.
Throughout my career, I have successfully managed digital marketing strategies for leading companies in the luxury segment, including Antonovich Design, Antonovich Home, Solomia Home, and Modenese Gastone. My work has helped these brands achieve and maintain top positions in search results across 17 countries, significantly expanding their international presence and client base.

Marketing Expert and Entrepreneur with over 10 years of experience in marketing and administrative roles at leading international companies. Currently serves as the Marketing Manager and CEO of Easy Sound LLC, a consulting firm specializing in marketing strategies and CRM solutions. Holds a Master’s Degree in Marketing and is dedicated to fostering innovation and driving impactful results in the field.

My name is Tamara Peric, and I currently serve as a Vice President of eCommerce Trading at adidas, where I lead a diverse team of 75 professionals in a multi-country operation, generating over $1 billion in revenue. In this role, I focus on driving profitable growth, optimizing marketing and merchandising investments, and building best-in-class consumer experiences across diverse markets. With over 25 years of experience in the Retail and eCommerce sectors – including positions at adidas, Nike, Converse, Staples, and Avon Cosmetics – I have gained a deep understanding of the industry, across the United States, Latin America and Europe.
As a leader, I have cultivated a next-gen high-performance culture that values well-being and personal growth. Through mentorship and talent development initiatives, I have championed inclusivity and created an environment where individuals feel empowered to push boundaries and thrive.

Outside of work, my passion for wellness and sports translates into discipline and resilience—qualities I bring to my professional life. Whether I am training for a triathlon, or enjoying family ski and hiking trips, I am committed to maintaining balance and health, setting a positive example for both my family and my colleagues.

As a mother of three, I am determined to inspire both my children and professional teams to be resilient, compassionate, and impactful. My ambition is to leave a legacy that integrates the successes and values of my personal life with the innovation and transformation I bring to my professional journey.

I hold an Executive MBA from Boston University and a BSBA in MIS & Finance from Boston University.

Inna Karmaz is an accomplished marketer, entrepreneur, and expert in high-ticket sales. With a career spanning over a decade, she has revolutionized the online sales strategies of experts across various industries. Inna is the founder of IK MILLIONS LLC, a U.S.-based marketing consultancy, and the creator of the renowned “Millions on Expertise” program. Her innovative methodology has empowered experts in fields ranging from psychology to finance to create scalable high-ticket programs, achieving consistent monthly revenues of $5,000 to $10,000.

Her program’s success stories include transforming businesses with minimal resources, demonstrating that significant financial growth is possible even with small audiences. Inna’s approach emphasizes value over volume, enabling her clients to achieve financial freedom while reducing workload.

As a nominee for the 2024 “Marketer of the Year” award, Inna continues to inspire and guide professionals toward strategic success in the digital marketplace.

Anna is a backend engineer with over 10 years of experience in civic technology, modular platform architecture, and open-source development. At Pokecode, she leads backend development for large-scale digital participation platforms based on Decidim, serving public institutions across Europe. Anna co-authored the blockchain-based voting integration Decidim–Vocdoni, enabling secure, verifiable digital elections. Her work has supported governments in Spain, Switzerland, and Canada, and has been featured in international media. She is also an advocate for inclusive digital design and a contributor to the global open-source community.

Jason Greenwood is a seasoned e-commerce and digital transformation expert with over 20 years of experience in the industry. As the founder of Greenwood Consulting, he specializes in guiding small to medium-sized businesses through the complexities of digital commerce. Jason’s deep knowledge helps companies optimize their e-commerce strategies, implement effective digital tools, and accelerate growth in an ever-evolving marketplace.

In addition to his consulting work, Jason is the host of the popular “At the Coalface” podcast, where he shares insights, interviews industry leaders, and explores the latest trends in e-commerce and digital innovation. His passion for empowering businesses and his commitment to sharing knowledge have made him a respected thought leader in the global e-commerce community.

Evgenii Shamovtsev is a distinguished expert in database administration, software development, and digital transformation. With over a decade of experience in optimizing enterprise-level databases, integrating cutting-edge software solutions, and implementing advanced automation frameworks, he has been instrumental in enhancing system efficiency and security across various industries.
Evgenii has led critical projects, including the seamless consolidation of banking databases during institutional mergers, significantly improving operational continuity. His deep expertise in Oracle database administration, cybersecurity, and AI-driven automation has positioned him as a key innovator in database architecture and data security.
Beyond his technical expertise, Evgenii is actively engaged in thought leadership and mentorship, guiding organizations and professionals in AI-integrated data management and enterprise digital transformation. His industry contributions include the development of security frameworks that set new benchmarks for database resilience, as well as published insights on database security, AI integration, and software automation.
As a Senior Member of the E-Commerce & Digital Marketing Association (ECDMA), Evgenii brings his wealth of experience and strategic vision to the jury panel. His keen understanding of digital innovation and data security ensures a rigorous evaluation of technological advancements and industry best practices within the competition.

Mykola Ishchenko is a pioneering expert in Telegram-based business promotion and the author of “Monetization in Telegram”, the first comprehensive guide to Telegram marketing in the CIS region. His methodology—covering channel growth, audience engagement, and monetization through ads, services, and digital products—has reached over 40,000 readers. More than 70% of his clients report a direct return on investment, with some achieving monthly revenues of $5,000–$10,000. Mykola has consulted 15+ companies on integrating Telegram into their operations and continues to shape the future of messenger-based business models.

ShiSh Shridhar is currently leading AI and emerging technology strategies as the Global Director of Retail & CPG Startups at Microsoft for Startups. With over 27 years at Microsoft, he’s a pioneer in solving business challenges with technology, particularly in retail. ShiSh’s extensive background includes work in geospatial and IoT tech, earning him recognition as a top retail expert and AI leader. Based on Whidbey Island, he continues to drive innovation, research AI systems, and publishes insights on retail and tech advancements. He’s also an advisory board member at GMU Center for Retail Transformation.

A global Cyber Security, Metaverse, AI, Avatar Payment, CBDC, Fintech, Digital ID expert who works with fortune 500 companies, Federal Governments, UNHCR and the banking industry to help CISO implement biometric authentication for secure payment methods, as well as access to physical premises and logical IT assets and Patented the technology used in Apple Pay, Google Pay, and AI speakers that control IoT devices via your own voice authentication used for Apple Siri, Amazon Alexa, and Samsung Bixby. Also patented the technology for a biometric ID card in 2009 (before Apple iPhone 5s with fingerprint sensor 2014), as recognized the need for off-grid accessibility, as well as functionality, for Disaster/Emergency Relief, and for combating national ID fraud crime, within a broad cross-section of industries, and organizations, within the private and public sectors. Served at the United Nations CISO Group from 2012 – 2015 as a Senior Security Officer for the global implementation of the “One UN ID card” a Biometric, password-free access card for employees and refugees, which was implemented by the UNHCR that is based in Geneva, Switzerland. Patent holder of over 60 Global biometric security patents — including the US, Canada, U.K., E.U: France, Germany, Switzerland; China, Japan and Israel. Holds a Ph.D. in Cyber security from Hansei University, and is a remote Professor of Smart City Security at Sogang University in South Korea & lives in Toronto, ON.

Angela Eremeeva is a results-driven Social Media Specialist with over 10 years of experience creating and executing impactful marketing campaigns across major social media platforms. Her expertise lies in developing and implementing strategies that drive brand awareness, engagement, and customer acquisition.

Angela has a proven track record of leading teams, managing large budgets, and delivering high-quality projects on time and within budget. She is adept at refining content strategies, integrating multimedia elements, and leveraging emerging platforms to optimize campaign performance.

Her global experience spans the USA, Asia, Europe, the Middle East, and Africa, providing her with a deep understanding of diverse markets and audiences. Throughout her career, Angela has consistently demonstrated her ability to elevate social media presence, build thought leadership, and achieve significant growth in followers and engagement across various platforms.

Her experience includes managing social media for leading travel and technology companies such as Travelpayouts, Aviasales, WayAway, Join UP!, and SkyUp Airlines, where she consistently exceeded expectations and delivered impressive results.

Elena Komarova is the CEO of Gate, a leading PR agency ranked among the top 5 for IT companies in RR Rating. With 8 years of experience, Elena has built a team of 20 professionals dedicated to helping Russian B2B companies and digital products achieve widespread media recognition. Under her leadership, Gate has earned a reputation as the best young PR agency in 2024 and was awarded the Bronze Tagline Award (2023).

Elena’s expertise lies in crafting impactful PR strategies, securing placements in top news outlets and TV broadcasts, and generating buzzworthy stories for over 50 IT companies. Her insights are highly sought after, leading her to become a popular blogger on VC.RU, an expert on career building for h.careers, and an independent consultant for IT companies seeking PR and marketing guidance.

Natella Horodetska is an award-winning educator, entrepreneur, and thought leader in cognitive child development and digital learning. With over 15 years of experience and multiple master’s degrees in pedagogy, educational management, and legal studies, she has dedicated her career to innovative teaching methodologies for children, including those with special needs.

After successfully launching four intellectual development centers under the SMARTUM franchise in Ukraine, Natella moved to the U.S. and continued her mission through Montessori-based teaching and neuro-cognitive training. In 2025, she founded Neuro Mental Math LLC, a pioneering educational company that integrates mental arithmetic with neuroplasticity techniques.

Her most notable innovation is the development of a proprietary online mental arithmetic platform, designed to enhance attention, memory, and fine motor skills. This adaptive, inclusive program—used by hundreds of children in pilot phases—has proven especially effective for neurodivergent learners and has been recognized by educators and parents alike for its measurable impact.

Natella’s work has been featured in national media and cited in international scientific journals. She is a member of leading educational and neurodevelopment associations, including WAMAS and AUSM. Her contributions have been honored with the Queen Anne Order and recognition from Ukraine’s Ministry of Education.

Anna Volchik is a force in the digital marketing landscape, specializing in the travel and hospitality sector. Her expertise lies in leveraging social media platforms like Instagram, YouTube, Pinterest, and TikTok to drive traffic, engagement, and customer acquisition for hotels worldwide.

With a background in architecture and design, Anna brings a unique visual perspective to her content creation. Her ability to combine stunning visuals with compelling narratives has led to successful collaborations with renowned international brands including Lancôme, Penhaligon’s, Pfizer, Lenovo, Yves Rocher, and more.

Anna’s experience spans working with the Turkish Hoteliers Association and over 30 hotels in 15 countries, showcasing her global reach and understanding of diverse markets. She is also passionate about knowledge sharing, offering online courses on brand collaboration and visual content creation, empowering fellow creators and professionals in the digital marketing industry.

Lia Grimberg is the Principal of Radicle Loyalty, a personalization and loyalty consulting firm. Radicle Loyalty helps you design loyalty programs and get loyal customers instead of just one-time customers. With 20+ years in loyalty both as a practitioner and a consultant, Lia honed her loyalty and marketing skills during her corporate career at companies such as The Bay, Loblaw, LoyaltyOne, The Home Depot, and American Express. Lia guest lectures at various educational institutions, including the Canadian Marketing Association, The Schulich School of Business at York University, and George Brown College. Lia holds an MBA from The Schulich School of Business at York University, a CLMP (Chartered Loyalty Marketing Professional) designation, and a post-graduate degree in in Artificial Intelligence from the University of Texas at Austin.

Evgenii Frolikov is an accomplished software engineer and US patent holder specializing in secure, high-performance backend systems. With a deep focus on DevSecOps, microservice architecture, and scalable platforms, he has developed cutting-edge solutions capable of supporting millions of operations and complex enterprise needs.

Evgenii is the creator of a patented automated vulnerability correction system and a pioneer in no-code platforms designed to empower business users. His commitment to adaptable, configuration-driven development reflects a modern approach to building resilient, efficient systems.

I have worked in Pharma for my entire career, first in regulatory affairs, and then in digital engagement focused roles in the medical and commercial roles. These last few years, I’ve been focused on designing high level omnichannel strategy as well as the implementation of digital engagement initiatives in various organizations. My experience ranges from deploying an AI-based Next Best Action engagement to leading change management efforts to increase utilisation of digital engagement tools by field users.
I’m passionate about empowering all levels of the organization to innovate and tapping into the collective creativity that exists in existing teams.

Lennert is a Director within Deloitte Digital Belgium. As digital transformation consultant, he advises clients on the definition and development of digital channels to strengthen their brands and grow their business.  Specialized in eCommerce business transformation and commercial excellence, Lennert acts as a strategist & functional architect. He supports clients in defining commercial strategies and experiences up to the implementation of eCommerce and related solutions (e.g. CRM, CPQ, PIM and/or CMS) , process & business model transformations, capability development and user/customer adoption.

E-commerce Business Head with experience in building and scaling D2C and marketplace businesses across diverse categories- Grocery ( Reliance Retail), Furniture (Nilkamal and Godrej Interio), Consumer Durables ( HMC), Solar ( Waaree Energy).
Equally experienced in offline retail, I lead various functions in offline retail, including strategy, sales, franchisee network development, key accounts, category, and merchandising at Reliance Retail and Reliance Infocomm. I built the first Reliance digital Xpress concept store, which was later converted into Jio stores.

As a business leader in building digital capabilities, I lead multiple digital transformation and omnichannel commerce initiatives, such as Unified CRM for dealers, distributors, and retail, the first headless commerce platform on IBM WCS stack, and Sterling OMS.

As AI is adding vast capabilities to human intelligence, I am working to build a platform to augment the capabilities of SMEs to build positive unit economics and scale.

B.L. Ochman is a Generative AI trainer, strategic content creator, writer, podcast producer, journalist, YouTube channel growth hacker and marketing strategist with more than 30 years of experience in B2B and B2C verticals from food to finance. Cutting through hype and hyperbole, at What’s Next Tech B.L. teaches non-technical clients how to incorporate Generative AI into their workflow in ways that were unimaginable even six months ago. With group workshops and one-to-one training, she will help you get up to speed with AI. She is a trusted advisor to leading brands including IBM, Meijer, and Transitions Lenses, resulting in significant increases in sales and ROI. And She’s worked with startups and entrepreneurs to help them create visibility and sales for their brands. Recognized as an industry thought leader leveraging tech for marketing, she has written for Ad Age, Business Week, Social Media Today and many more and she has spoken at more than 25 conferences. She will be speaking at Rutgers University AI Summit in November. She’s also a really pretty good swing dancer.

Anton Vert is the Chief Business Development Officer at Swaggy Agency, a creative agency specializing in the design and production of high-quality custom merchandise. Swaggy Agency works with brands of all sizes to create unique and impactful merchandise that elevates their brand identity and strengthens customer relationships. They offer a wide range of products, from apparel and accessories to promotional items and packaging, with a focus on creativity, quality, and sustainability.

Beyond his role at Swaggy Agency, Anton is a recognized influencer and entrepreneur in Armenia, running a successful media project focused on the Armenian business and lifestyle landscape. He covers a diverse range of topics, including business events, local services, and cultural experiences, sharing his insights with a dedicated audience of Armenian business professionals, expats, and international audiences.

Anton’s passion for innovation and his commitment to helping brands connect with their target audiences through meaningful experiences make him a valuable asset to the judging panel. He is eager to share his insights and contribute to the recognition of outstanding creative work in the digital marketing industry.

I am an experienced Full-Stack Developer with over five years of expertise in building high-performance web applications and video conferencing solutions. Throughout my career, I have focused on enhancing application performance, reducing loading times, and ensuring secure system integrations. My ability to collaborate effectively across cross-functional teams has allowed me to deliver scalable and reliable software solutions. Some of my notable achievements include leading the development of reusable components that improved system performance by 20%, integrating a banking system that increased company revenue by 15%, and implementing innovative video-sharing features to enhance user experience. Additionally, I developed a cloud-based WebIDE with AI integration, demonstrating my passion for exploring emerging technologies and applying them to solve real-world challenges. I am particularly drawn to your association because of its commitment to fostering collaboration, knowledge-sharing, and innovation. I believe my technical skills, problem-solving mindset, and dedication to continuous learning align well with your mission. By joining your community, I aim to contribute valuable insights, share best practices, and participate in initiatives that drive collective growth.

Olga Sheina is an accomplished data scientist and sociologist with a passion for sustainable innovation in travel and tourism. As the founder of Quantum Data LLC, she leads the development of Quantrus—an AI-powered travel guide that blends personalization, VR, and behavioral analytics to promote eco-conscious exploration. With a background in economic sociology and machine learning, Olga brings deep expertise in predictive modeling, AI-driven marketing, and data visualization. Her work spans international markets, with prior roles in Berlin and Moscow, and a focus on using technology to enhance both customer experience and environmental impact.

Vlad has successfully scaled a nationwide home appliance repair company in the U.S. using digital marketing as the primary engine of growth. While the business is not structured as a traditional e-commerce platform, its expansion and customer acquisition have been fully driven by digital channels.

1. Targeted Online Advertising: Strategic use of paid advertising on Google and Meta platforms allowed for highly targeted campaigns based on region, device type, and user behavior. These campaigns were continuously optimized using A/B testing and performance analytics.

2. Expansion into New States via Digital Marketing: Entry into new markets was executed entirely through digital advertising. Geo-targeted campaigns and localized strategies enabled fast penetration and client acquisition in each state, eliminating the need for traditional offline marketing.

3. Automation of Marketing Communication: Follow-up messages, review requests, and remarketing efforts were fully automated through CRM and communication tools. This ensured high client retention and referral rates while minimizing manual labor.

4. Data-Driven Optimization: Every aspect of the marketing funnel—from ad performance to conversion tracking—was data-driven. This enabled real-time adjustments and scalable growth with high return on ad spend (ROAS).

As a result of this digital-first strategy, the company grew its annual revenue from $800,000 to $2.5 million in under two years, maintaining profitability and expanding into multiple new states without a physical marketing presence.

“Customer obsessed” manager with “martech” profile (blending Marketing, Technology and Innovation). Business oriented with strategic vision and management skills in complex and global environments. Expertise in launching global services, programs and digital products related to digital transformation and pharma industry.

I am an accomplished marketing and business development professional with extensive experience leading innovative and high-impact campaigns. Over the years, I have successfully combined creativity with data-driven insights to drive brand growth, optimize business operations, and establish key industry partnerships.
My expertise spans multiple industries, where I have played a pivotal role in digital transformation, strategic positioning, and trend forecasting. I have authored scientific articles published in HAC science journals, contributing to research and thought leadership in marketing and digital engagement. Additionally, my professional insights and expertise have been sought out by leading media outlets such as Marie Claire, where I have shared perspectives on emerging industry trends and best practices.
Throughout my career, I have worked with some of the world’s most recognized brands, including LEGO, Coca-Cola, FIFA World Cup, and Unilever, leading marketing initiatives that drive consumer engagement and business growth. My ability to craft data-driven marketing strategies and execute large-scale campaigns has been instrumental in delivering measurable results and fostering brand success.
I am also an active member of prestigious professional organizations, including the American Marketing Association (AMA) and the European Customer Data Management Association (ECDMA), where I collaborate with other industry leaders to advance best practices and drive innovation.

Diana Akchurina is a seasoned business development and marketing communications professional with over 17 years of experience driving growth and brand awareness, primarily in the high-tech industry. Her expertise spans social media marketing, public relations, and influencer marketing, honed through collaborations with renowned companies such as Plantronics, Infinidat, OneMob, SteelSeries, and more.

As the Founder and CEO of Easy Communications, a marketing agency focused on lead generation and growth, Diana helps businesses achieve tangible results through organic marketing strategies. Her prior roles at Plantronics and PR Partner Agency demonstrate her deep understanding of channel marketing, brand management, and strategic communications within the IT and telecommunications sectors.

Diana’s commitment to excellence extends beyond her professional endeavors. She actively contributes to the industry as a judge for prestigious awards like The International Business Awards and The Stevie Awards for Technology Excellence. She also serves as a mentor for organizations like Women in Tech and adplist.org, empowering women and underrepresented groups in the technology field.

Senior Project Manager recognized for 8+ years of multi-faceted experience in project management, specializing in both
product and business vision, with a strong foundation in product analytics.
Innovative Strategist: Skilled at building and redesigning operational and project processes to enhance work quality, value, and
efficiency. Proven ability in consulting and detuning processes across various projects.
Visionary Leader: Excels at forming teams from scratch, fostering effective communication, and mentoring team members.
Demonstrated success in team building, aligning with stakeholders’ requirements, and managing teams of up to 40 people.
Data-Driven Thinker: Proficient in analyzing and interpreting numbers and graphs, extracting key insights from data, and
writing simple SQL queries, complemented by experience in product research and hypothesis testing.

Yevgeniy Golota is a seasoned analytics and digital transformation expert with over a decade of experience driving innovation in the digital marketing and e-commerce sectors. Known for his pioneering contributions at Google, where he played a key role in developing tools like the Google Ads Performance Planner, Yevgeniy has consistently pushed the boundaries of data-driven strategies. His expertise spans building scalable analytics infrastructures, optimizing digital campaigns, and mentoring the next generation of industry professionals. Yevgeniy’s insights and leadership have made a lasting impact on global digital practices, positioning him as a thought leader in the field.

Aleksei Grigorenko is a visionary in the niche market of premium car audio, having scaled his business from $4,492 in 2022 to $3.38 million in 2024 through a pioneering hybrid sales model. Combining a high-performance website with real-time consultations via Facebook Messenger and WhatsApp, he redefined the customer journey—delivering boutique-level personalization at scale. His CRM automation strategies, expert-guided selling, and lean remote team structure enabled both operational efficiency and exceptional customer loyalty, with a 45% repeat purchase rate and 4.9/5 satisfaction score. Aleksei’s work proves that even highly specialized, trust-based industries can thrive through innovative digital transformation.

I am a marketing professional with over 12 years of experience in advertising, strategic marketing, and project management. Born in Iran and educated in Ukraine, I developed a strong foundation in international economics, marketing, and management.
Throughout my career, I have successfully led diverse projects, including:
Managing advertising and marketing operations for Shangri La, a global online entertainment platform spanning Asia, Africa, and the Americas,
Developing and executing end-to-end marketing campaigns, client acquisition strategies, and project oversight across CIS countries,
Building effective partnerships and delivering measurable results for businesses in highly competitive markets.
In 2019, I joined Wombat Digital, where I continued driving impactful marketing initiatives and expanding my expertise in digital strategy.
After relocating to Los Angeles in 2022, I took on a leadership role at Alpha 77, overseeing new projects that integrate advanced advertising solutions with educational programs. My focus is on helping businesses grow through effective marketing strategies while empowering individuals through high-quality learning resources.

Aliaksandr Shaurei is a seasoned product leader with over 15 years of experience in launching and scaling consumer products across international markets. As Chief Product Officer and founder of several ventures, he has led innovation in product strategy, data-driven development, and global market expansion. His notable achievements include developing high-growth private label brands for leading marketplaces like Rozetka.ua and Epicentr.ua, as well as implementing AI-powered frameworks for rapid hypothesis testing. A graduate of MIT Professional Education, Aliaksandr combines strategic vision with technical depth, making him a respected voice in global product innovation.

Elena Morina is an accomplished Project Manager with a strong background in digital marketing, particularly within the gaming industry. Her experience in managing and optimizing game development teams, coupled with her expertise in developing strategic marketing campaigns, makes her a valuable asset in evaluating innovative digital projects.

Elena’s deep understanding of the digital landscape stems from her successful leadership in game development and marketing initiatives. She actively participates in the gaming community, staying abreast of the latest trends and advancements in the field.

Elena’s achievements and insights align perfectly with the spirit of the Armenia Digital Awards, which celebrate digital excellence across various categories, including websites, mobile apps, innovations, digital marketing campaigns, and recognizing outstanding professionals in the field.

Producer at a VFX company working with Netflix, Disney, LG, Burger King and SZA. Producer and creator of content at a 17-most subscribed Youtube Channel in the world with over 88 million subscribers and 50 billion views.

Mikhail Isaev is a highly accomplished CTO and software engineer with a passion for building innovative technology solutions. Currently serving as CTO at Madison Tech, he brings extensive experience in web services, technology leadership, and mobile application development.

Mikhail is also a prolific author of open-source libraries, including SwifWeb, SwifQL, FCM, UIKitPlus, and CodyFire, demonstrating his commitment to sharing knowledge and advancing the developer community. He is the founder of the swift.stream community and co-founder of the ServerSideSwift community, further showcasing his dedication to fostering collaboration and knowledge exchange among developers.

Throughout his career, Mikhail has held key technical leadership roles at various companies, including OnuGO Technology and FutuMart, where he co-founded and served as CTO, developing innovative smart fridges for the retail industry. His experience also includes leading mobile engineering efforts at Prive and developing a dynamic Swift framework for HyperADX, showcasing his versatility and expertise in diverse technology domains.

Ken Kralick is a seasoned global e-commerce executive with extensive experience in leading digital sales and transformation initiatives across various industries. Most recently, he served as Vice President of E-commerce and E-Business at Moët Hennessy, where he oversaw global online sales for the Wine & Spirits Division of LVMH Group. In this role, Ken managed direct-to-consumer e-commerce efforts, including owned and operated sites and marketplace platforms, and led indirect e-retail business globally. He also served as CEO of Clos19.com in Europe and was a board member of Dioniso S.r.l., overseeing Tannico and Vente à la Propriété e-commerce platforms.

Prior to his tenure at Moët Hennessy, Ken held several key positions at PUMA Group over nearly seven years. As Global Director of E-commerce, he managed the B2C sales channel and digital go-to-market strategies for B2B2C wholesale digital sales. He also served as Head of Global E-commerce and Head of E-commerce for Europe, where he was instrumental in transitioning the direct-to-consumer business from an outsourced model to a fully in-house operation, significantly expanding PUMA’s online presence across multiple platforms.

Ken’s entrepreneurial spirit led him to found Byers Creek, LLC, a digital consulting firm that provided e-commerce consulting services to global brands such as Jaguar, Land Rover, Lacoste, PUMA, and Tarte Cosmetics. His technical expertise and strategic insights have been pivotal in balancing brand marketing, distribution, and IT considerations for these companies.

Ken holds a Master of Business Administration (MBA) in International Business from the University of Leicester and dual Bachelor’s Degrees in Mass Communications and Speech Communications from Minnesota State University, Mankato. His diverse background and leadership in e-commerce make him a valuable asset in driving digital transformation and growth in the global marketplace.

Alex Ustinov is a visionary CEO and creative leader with over two decades of experience in making products and services remarkable. As the founder and CEO of BeaversBrothers Global for the past 10 years, he has built a successful company specializing in branding, UX/UI design, AR projects, and animated videos for digital products.

Alex and his team have collaborated with industry giants like Microsoft, SAP, Autodesk, Huawei, IBM, Apple, and Google, helping them enhance their digital products and advertising campaigns. Their work has been recognized with prestigious awards from CSS Design, USA International Film & Video Festival, Awwwards, and Cannes Corporate Media & TV Awards, demonstrating their commitment to excellence and innovation.

Alex’s expertise lies in understanding the intersection of technology, design, and user experience. He is passionate about crafting compelling brand identities, enhancing product usability, and creating engaging digital experiences that resonate with audiences.

His leadership and creative vision have propelled BeaversBrothers to become a trusted partner for companies seeking to elevate their digital presence and achieve impactful results.

Michelle Hsiao is the CEO/Founder of Revenue Growth Advisors (RGA), a consultancy and Fractional COO practice for product-based businesses in retail, ecommerce and wholesale/DTC brands. Previously she led merchandising teams as a Senior Vice President with Boscov’s Department Store, Group Vice President for Macy’s and Chief Merchant/Head of Ecommerce for an online marketplace. She also serves as a Fractional COO for clients focused on process, operations, manufacturing and profitability improvement. Michelle and RGA are deeply skilled and successful in manufacturing, improving profitability and strategizing to “Go to Big Retail” implementing profitable wholesale business and operations with Target, Macy’s, Whole Foods, Dick’s Sporting Goods, etc..

With 15+ years of experience in digital marketing and ecommerce across Asia Pacific and the Middle East, Grace has been honing her skills in driving brand awareness, customer engagement, lead generation and online revenue, in the digital space. She excel in crafting strategies to enable brands including adidas, Sony Pictures Television, Middlesex University Dubai to grow, optimizing performance marketing, and leveraging data-driven insights to deliver exceptional results. Her proven ability to lead and inspire cross-functional teams to achieve business objectives was evident in her work at adidas Group. Lyre’s Spirit Co, Jamjoom Fashion and, presently in her role at Middlesex University Dubai.

Kirill Baryshnikov is a seasoned media leader with extensive experience developing and steering in-house media departments across international companies. Currently serving as the Global Business Partner at BETiq (L’Oréal), he focuses on fueling digital marketing transformation with a keen eye on consumer experience and ROI.

Kirill excels in building and managing high-performing teams, driving strategic change, and leveraging data and analytics to optimize marketing efforts. His expertise spans a wide range of areas, including digital marketing, social media, CRM, e-commerce, and consumer experience.

Beyond his corporate experience, Kirill actively contributes to the academic and professional community. He has served as a guest lecturer at prestigious institutions like HSE University, the British Higher School of Design, and Moscow State University, sharing his insights on digital transformation and e-commerce.

Kirill’s expertise is highly sought after, as demonstrated by his numerous jury appointments for prestigious industry awards like MIXX , E+ Awards, and the Effie Awards Global Best of the Best. He is also a published author, contributing insightful articles on topics such as AI in marketing and the use of big data for go-to-market strategies

I am an expert into crafting digital experience by pioneering CX, DX & martech and orchestrating agile, high impact transformations.

With over 24 years of practical and solid e-commerce and digital experience, I am a seasoned chief digital officer who can tackle the strategic, operational, and technical challenges of any business. I currently lead the digital innovation and strategy across multiple sectors at Braveo a prominent company in the Brazilian market. My core competencies include workable solutions, strategy execution, organizational change management, and digital transformation. I am passionate about culture, people, innovation, e-commerce, and creating value for customers and stakeholders. My mission is to leverage my expertise and skills to help businesses grow and thrive in the digital era.

I am Yurii Teselko, the Founder and Creative Director of MurMur Studio LLC. My expertise lies in fashion and lingerie design and manufacturing, with a strong focus on ergonomic innovation and technological advancements.
I am proud to have received Ukraine’s national award, the “Golden Symbol of Quality for Goods and Services”, which recognizes my outstanding achievements in developing high-quality products.
I also own the MurMur trademark—a brand dedicated to creating high-quality lingerie and apparel focused on health and comfort.
Beyond my work in design and production, I actively contribute to the scientific field by publishing articles on advanced methodologies in clothing and lingerie design, writing books, and organizing conferences for industry professionals.
My passion is bridging aesthetics, functionality, and comfort, shaping the future of fashion through research and innovation.

Aleksandr Chuvatkin is a seasoned digital marketing and business development leader with over a decade of experience driving transformative campaigns for global brands such as Coca-Cola, Toyota, and KFC. As CEO of Reddy Bird, Aleksandr leverages his expertise in 360-degree marketing strategies, Agile methodologies, and innovative digital solutions to propel businesses to new heights. Renowned for his ability to combine data-driven insights with creative vision, Aleksandr is also a dedicated mentor and thought leader, shaping the future of e-commerce and digital marketing through his contributions to industry forums and initiatives.

Dmytro Balan is a leading expert in Amazon advertising, AI-driven marketing automation, and e-commerce strategy. As the Founder & CEO of ThinkAd Inc., he has pioneered AI-powered solutions for optimizing Amazon PPC campaigns, helping businesses enhance efficiency and maximize ROI. With over eight years of experience, Dmytro has worked with high-profile e-commerce brands, developed proprietary ad automation software, and mentored hundreds of entrepreneurs through his Amazon Masters by ThinkAd program.

An expert in eCommerce, brand building, and digital marketing, recognized as a certified Shopify Expert. Founder of the successful DTC brands OXYFIT—an innovative line of respiratory trainers for athletes—and VAOVAC, a top-performing brand in the anti-cellulite massager niche, with over $325,000 in annual revenue and projected to surpass $1M in 2025.

Renowned for developing and scaling eCommerce projects on Shopify, he received the Shopify Milestone Award for achieving 10,000+ orders in 2025. He is also the author of a proprietary methodology for launching and scaling eCommerce brands. His viral marketing campaigns have reached over 5 million views organically, without any paid ads, leveraging strategic performance on Meta, Google, and TikTok Ads.

He collaborates with high-profile athletes, including professional footballers, UFC fighters, marathon runners, and the Groomet brand. Notable collaborations include: Brandan Olbrechts, professional boxer, Millie Chandarana, English football midfielder, Nottingham Forest, Jane Crosby, professional football player and active-duty military veteran with 14 years of service, representing the Jersey Shore Wave women’s football team (USA)

A passionate advocate for intellectual property protection, he actively defends against brand plagiarism and strengthens brand security—exemplified by his own OXYFIT brand. With a background in web development and digital marketing, he has built eCommerce sites for sports retailers and continues to create global brands that lead innovation and define trends in their categories.